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For: Marketing / Brand / Commercial Teams

Commercial Path

12 modules for marketing, brand and commercial teams — full depth on promotional materials, digital and social media, HCP engagement, events, advisory boards, grants, field force, market research, transparency and PMCPA rulings.
📚
Modules
13
⏱
CPD Hours
8h
🏆
Certificate
Awarded
📌
Standard
ABPI Code 2024
What’s included — 13 modules
  1. 1
    📋
    Foundations of the ABPI Code
    Master the foundations of the ABPI Code and understand why compliance is everyone's responsibility
    ⏱ 35 mins
  2. 2
    📄
    Promotional Materials & Certification
    Produce and certify promotional materials that are accurate, balanced, and fully compliant
    ⏱ 35 mins
  3. 3
    🤝
    HCP Engagement & Interactions
    Apply the rules on meals, meetings, hospitality, and payments when engaging with healthcare professionals
    ⏱ 39 mins
  4. 4
    💊
    Field Force & Sampling
    Understand the rules that govern field-based promotion, sampling, and representative conduct
    ⏱ 35 mins
  5. 5
    🎤
    Events, Congresses & Hospitality
    Navigate meetings, congress sponsorship and hospitality rules compliantly
    ⏱ 35 mins
  6. 6
    💰
    Grants, Donations & Sponsorships
    Understand Clause 16 — funding, sponsorship and educational grants done compliantly
    ⏱ 35 mins
  7. 7
    👥
    Advisory Boards & Consultancy Agreements
    Based on the PMCPA Advisory Boards and Consultancy Guidance
    ⏱ 35 mins
  8. 8
    👁️
    Transparency & Disclosure — Transfers of Value
    EFPIA HCP payments and annual disclosure requirements
    ⏱ 40 mins
  9. 9
    💻
    Digital Promotional Content — Rules and Certification
    Navigate the complex rules around digital content, social media, and online pharmaceutical promotion
    ⏱ 35 mins
  10. 10
    📱
    Social Media Channels — Managing, Monitoring and PMCPA Guidance
    Based on the PMCPA Social Media Guidance (2024)
    ⏱ 35 mins
  11. 11
    📊
    Market Research & Non-Interventional Studies
    Know the line between legitimate research and disguised promotion
    ⏱ 42 mins
  12. 12
    ⚖️
    PMCPA Complaints & Rulings
    Learn how the PMCPA complaints system works and what happens when the Code is breached
    ⏱ 35 mins
  13. 13
    🏛️
    The Windsor Framework — Pharmaceutical Compliance in Northern Ireland
    Navigate the dual UK/EU regulatory regime for pharmaceutical companies in Northern Ireland
    ⏱ 45 mins
What you’ll cover
  • Foundations of the ABPI Code
  • Promotional Materials & Certification
  • HCP Engagement & Interactions
  • Field Force & Sampling
  • Events, Congresses & Hospitality
  • Grants, Donations & Sponsorships
  • Advisory Boards & Consultancy Agreements
  • Transparency & Disclosure — Transfers of Value
  • Digital Promotional Content — Rules and Certification
  • Social Media Channels — Managing, Monitoring and PMCPA Guidance
  • Market Research & Non-Interventional Studies
  • PMCPA Complaints & Rulings
  • The Windsor Framework — Pharmaceutical Compliance in Northern Ireland
Why trust this training
ABPI Code 2024 verified
CPD certifiable
UK pharma specialist
Certificate on completion
Instant access
12 months access guaranteed
Team enrolment
All enrolments are set up directly by our team. Get in touch and we'll onboard your learners, set up reporting, and configure access.
  • 13 curated ABPI Code modules
  • 8h CPD — certificate per module
  • ABPI Code 2024 aligned content
  • Volume discounts available
  • Dedicated onboarding support
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