PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 25 results · Social Media & Digital · Dermatology  · Clear
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AUTH/3882/2/24
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Evolus website
An unverified health professional complained about Evolus’ publicly accessible company website and HCP Nuceiva (botulinum toxin type A) pages, alleging the site blurred corporate “beauty” mes…
Clauses: NONE
2024 🔒 Subscribe
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AUTH/3834/10/23
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
AbbVie
AbbVie made a voluntary admission after, during its response to another PMCPA case (AUTH/3834/10/23), it identified that a ‘Clear Horizons’ registration webpage for UK health professionals had …
2023 🔒 Subscribe
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AUTH/3797/7/23
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Besins Healthcare
A health professional complained about three webpages on the “Besins Hormone Academy” website, alleging the promotional nature was disguised because the site did not explicitly state it was pro…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3644/5/22
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Croma Pharma
An anonymous member of the public complained about a Croma Pharma Letybo (botulinum toxin type A) launch symposium held in Monaco in April 2022 (AUTH/3644/5/22); an identical complaint was later re…
2022 🔒 Subscribe
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AUTH/3625/3/22
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan
A prescribing pharmacist complained that Allergan used its medical device website (Juvéderm UK) to indirectly promote its prescription only medicine (Botox) across digital and social media channel…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3647/5/22
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo
Leo made a voluntary admission about uncertified promotional material on the Kyntheum (brodalumab) promotional website (Dermaworld).Issue identified during Leo’s investigation connected to an ear…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3479/2/21
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Almirall
A health professional complained about a LinkedIn post that appeared in their feed, originally posted by Almirall’s Spanish head office and ‘liked’ by a senior UK employee.The post stated “…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3554/8/21
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
UCB
An anonymous, non-contactable complainant (member of the public/media) complained about a LinkedIn post about Bimzelx (bimekizumab) made by a named organisation, which was shown as being ‘liked�…
Clauses: 9.1,9.2,26.1
2021 🔒 Subscribe
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AUTH/3503/4/21
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO Pharma – Kyntheum promotional website
An anonymous complainant challenged a UK HCP promotional website for Kyntheum (brodalumab) (uk.dermaworld.eu), alleging numerous Code issues across pages, charts, documents and videos. The case c…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3392/10/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Stiefel (GSK)
A UK health professional complained about Toctino (alitretinoin) prescribing information hosted on the Guidelines in Practice website.The prescribing information was dated June 2016; the complainan…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3418/11/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
A pharmaceutical physician complained about multiple aspects of Leo Pharma’s UK corporate website (www.leo-pharma.co.uk) and related transparency/disclosure practices.Clinical trials: The UK home…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3441/12/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan social media tagging of HCP/clinic Instagram accounts mentioning Botox
A contactable ex-employee complained that Allergan product specialists were using Instagram to tag/link to customers (health professionals/clinics) whose accounts contained posts mentioning Botox (…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3428/11/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO Pharma
An anonymous, contactable complainant challenged LEO Pharma’s use of LinkedIn, focusing on a global corporate page (“Leo Pharmaceuticals Ballerup DK”) that UK audiences were directed to from …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3367/7/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
GSK Duac
A UK health professional complained they could not access prescribing information (PI) for Duac 5% (benzoyl peroxide, clindamycin phosphate) from an online advertisement on Pulse Today (ref PM-GB-C…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3186/5/19
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Almirall
An anonymous, non-contactable ex-employee complained about arrangements for an international meeting in Berlin: “Psoriasis Management of Patients Over Time – PsoMOT” (27–28 Oct 2018), organ…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3291/12/19
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan
An aesthetics clinic owner/medical director complained that Allergan Limited promoted Botox (botulinum toxin type A), a prescription only medicine (POM), on social media.The complaint focused on co…
Clauses: 9.1
2019 🔒 Subscribe
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AUTH/3244/9/19
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
An anonymous, non-contactable complainant (stating they were a Leo Pharma employee) raised concerns about the dermatology Medical Scientific Liaison (MSL) team.Allegations included: MSLs ran promot…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3263/11/19
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Almirall website claims for Ilumetri
An anonymous, non-contactable complainant challenged Almirall’s promotional website (Almirallmed.co.uk) for Ilumetri (tildrakizumab), alleging misleading dosing/efficacy claims and that POM promo…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3447/12/20
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Sanofi
What happened Sanofi made a voluntary admission after discovering that material on www.dupixent.co.uk was not certified. The material was a Sanofi document referring to Dupixent (dupilumab) and NIC…
Clauses: 14.1
2019 🔒 Subscribe
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AUTH/3431/11/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan
What happened \n \n A doctor practising in aesthetics complained that Allergan employees had ‘liked’, commented on, and shared third-party social media posts (LinkedIn and Instagram) that refer…
Clauses: 2,26.1,9.1
2019 🔒 Subscribe
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AUTH/2596/4/13
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
Almirall alleged two Leo Pharma advertisements for Picato (ingenol mebutate) gel breached an undertaking given by Leo in an earlier case (Case AUTH/2583/3/13).The ads appeared in multiple medical p…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2583/3/13
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma Picato
Almirall complained about a Leo Pharma journal advertisement for Picato (ingenol mebutate) gel published in the BMJ (26 January 2013).The ad headline stated: “Picato Announcing the arrival of... …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2215/3/09
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Merz v Allergan
Merz Pharma UK Ltd (marketing Xeomin) complained about Allergan Ltd’s promotion of Botox (botulinum neurotoxin).Two items were in scope: a product monograph (ref ACA/0343/2007/UK) and an objectio…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/1812/3/06
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Bayer
Pfizer complained about a Bayer-sponsored erectile dysfunction (ED) disease awareness/education campaign, SortEDin10.The issue was a BBC News website interview with a sporting celebrity who was the…
Clauses: 4.1,9.1
2006 🔒 Subscribe
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