PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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1752+
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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 7 results · Data & Publications · Obesity & Weight Management  · Clear
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AUTH/3543/7/21
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Eli Lilly
Novo Nordisk complained about Eli Lilly’s promotional presentation, ‘Barber’s Box comparison of GLP‑1 receptor agonists’ (PP-DG-GB-0573, January 2020), used to compare dulaglutide (Trulic…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/2339/7/10
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Anonymous Diabetes Specialist Nurse v Novo Nordisk (AUTH/2339/7/10) – Daily Telegraph articles about
An anonymous diabetes specialist nurse complained about Daily Telegraph articles about Victoza involving Novo Nordisk.The complaint was received on 29 July 2010.The PMCPA concluded the matter was o…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2158/8/08
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
A pharmacist practitioner complained that Sanofi-Aventis did not respond after he returned a reply-paid card for Acomplia (rimonabant).The card stated NICE had recommended Acomplia for obesity and …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2010/6/07
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
A general practitioner complained about Sanofi-Aventis’ promotion of Acomplia (rimonabant), focusing on the claim: “An estimated 50% of the effects of Acomplia on Cardiometabolic Risk Factors a…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2056/10/07
Data & Publications Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Eli Lilly v Novo Nordisk
Eli Lilly complained about a Novo Nordisk journal advertisement for Levemir (insulin detemir) in Diabetes Update, Autumn 2007 (ref UK/LM/0707/0052).The ad used an underwater photo of five overweigh…
Clauses: 9.1,4.2
2007 🔒 Subscribe
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AUTH/2045/9/07
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Eli Lilly complained about a double-page Pulse (Aug 2007) “Advertisement Feature” for Levemir (insulin detemir), styled as an advertorial: “Levemir in type 2 diabetes an overview for primary …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1976/3/07
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
A general practitioner complained about a Sanofi-Aventis journal advertisement for Acomplia (rimonabant) published in Update (March 2007) (ref ACO 07/1049).The ad highlighted three cardiometabolic …
Clauses: NONE
2007 🔒 Subscribe
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