PMCPA Case Library

1,752 PMCPA Rulings.
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The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 68 results · Social Media & Digital · Infectious Diseases  · Clear
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AUTH/3886/3/24
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna Biotech UK Ltd
A complaint (on behalf of Children’s Covid Vaccines Advisory Council) alleged an inappropriate financial inducement was used to recruit children into Moderna’s NextCOVE COVID booster vaccine cl…
Clauses: NONE
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AUTH/3888/4/24
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer
A member of the public complained about a Pfizer UK Twitter (now X) thread dated 19 November 2020 about Phase 3 results for Pfizer’s Covid-19 vaccine candidate, and a retweet by a senior Pfizer e…
Clauses: NONE
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AUTH/3892/4/24
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca Twitter/X posts about Covid-19 vaccine
An anonymous, contactable complainant alleged AstraZeneca’s UK corporate Twitter/X account posted items promoting its Covid-19 vaccine to the public and amounting to pre-licence promotion.The com…
Clauses: NONE
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AUTH/3918/6/24
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Jazz Pharmaceuticals UK breached ABPI Code over
An anonymous (later non-contactable) health professional complained about a 39m 35s Jazz-funded promotional video for UK health professionals about Epidyolex (cannabidiol), featuring three speakers…
Clauses: NONE
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AUTH/3741/2/23
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer
A member of the public complained (Feb 2023) about a Pfizer US employee’s tweet (Nov 2020) about a Pfizer/BioNTech press release on Phase 3 results for a COVID-19 vaccine candidate.A senior Pfize…
Clauses: 9.1,9.2
2023 🔒 Subscribe
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AUTH/3739/2/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Valneva UK
A health professional complained about Valneva’s “Valneva in Partnership” (VIP) website and a downloadable Japanese encephalitis (JE) consumer awareness leaflet.The complainant alleged the VI…
Clauses: NONE
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AUTH/3724/1/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Complainant v GSK (Shingrix)
A UK physician complained about a 30-second GSK TV advert on shingles broadcast on Sky TV on 7 January 2023.The advert included a URL to a GSK shingles disease-awareness website and encouraged view…
Clauses: NONE
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AUTH/3753/3/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Novavax
A complainant said that after clicking a Google link they were shown an advert for Nuvaxovid (a COVID-19 vaccine) on the P3 Pharmacy website without being asked to confirm they were a healthcare pr…
Clauses: NONE
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AUTH/3760/4/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK press release on COVID-19 vaccine efficacy ruled misleading (RRR presented without sufficient co
A member of the public complained about a GSK press release on its corporate website about Sanofi and GSK’s COVID-19 booster vaccine VidPrevtyn Beta.The press release stated: “The results showe…
Clauses: NONE
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AUTH/3789/7/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
An anonymous, non-contactable complainant submitted a November 2021 presentation titled “E-concent management – Manual process”.The presentation described a regional proposal for obtaining HC…
Clauses: NONE
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AUTH/3819/9/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK
An anonymous, non-contactable complainant alleged GSK’s public disease-education website (Tackle Meningitis) had not been certified separately for mobile viewing.The complainant pointed to differ…
Clauses: NONE
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AUTH/3842/10/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Fluenz Tetra ‘Post-Administration Information’ leaflet
An anonymous, contactable health professional complained about AstraZeneca’s “Post Administration Information” booklet for Fluenz Tetra (live attenuated nasal influenza vaccine), available on…
Clauses: NONE
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AUTH/3791/7/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
An anonymous, non-contactable complainant (self-described health professional) alleged: (1) lack of internal systems/processes to deal with whistleblower complaints; and (2) potential off-label pro…
Clauses: NONE
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AUTH/3815/8/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
A complaint was made about four tweets and two online articles used to recruit participants (including ages 12+) to the Moderna-sponsored phase 3 NextCOVE COVID-19 vaccine trial. The tweets/article…
Clauses: NONE
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AUTH/3805/7/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV dating-app Apretude advert seen in UK
An anonymous, non-contactable complainant (member of the public/media) said they saw an in-app advert for Apretude (cabotegravir) while using a gay dating app in the UK. At the time, Apretude was l…
Clauses: NONE
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AUTH/3848/11/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead
At a European HIV conference (Poland, 2023), Gilead Sciences Europe Ltd sponsored delegate Wi‑Fi as part of a sponsorship package where “the sponsor’s website will be the default homepage”.…
Clauses: NONE
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AUTH/3835/10/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna employee’s policy articles and X activity
A member of the public complained about three online policy articles authored/co-authored by a senior Moderna UK employee and related tweets/re-tweets from the employee’s personal Twitter/X accou…
Clauses: NONE
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AUTH/3691/9/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK and a Daily Mail Shingrix article
A member of the public complained about a Daily Mail Online article (19 Feb 2022) that named Shingrix and described it in highly positive terms, including comparisons with the NHS-offered vaccine.T…
Clauses: NONE
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AUTH/3700/10/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Ethypharm naloxone poster on telephone
A health professional complained about an Ethypharm poster about naloxone displayed on the side of a telephone booth (REF UK-PREN-17; date of preparation February 2021). The poster used prominent…
Clauses: NONE
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AUTH/3617/3/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK employee’s personal LinkedIn post about “shingles prevention” and Shingrix role
An anonymous, non-contactable complainant (a self-described health professional) alleged Shingrix (herpes zoster vaccine) was promoted on LinkedIn.The complaint related to: (1) a personal LinkedIn …
Clauses: NONE
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AUTH/3603/1/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead (HIV.eu)
An anonymous UK health professional complained about Gilead Sciences Europe’s website HIV.eu, intended for healthcare professionals. The landing pop-up offered “CONTINUE TO SITE” (HCP) or “…
Clauses: NONE
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AUTH/3652/5/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A named complainant alleged disguised promotion of MSD’s chickenpox vaccine in the Politico London Playbook (issue dated 24 May 2022) and the linked microsite stopthespots.co.uk. The Playbook car…
Clauses: NONE
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AUTH/3672/6/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer press release
A UK health professional complained about a Pfizer UK website press release in the media section (dated 31 December 2021) titled “PFIZER’S NOVEL COVID-19 ORAL ANTIVIRAL TREATMENT AUTHORISED FOR…
Clauses: NONE
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AUTH/3597/1/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca
A UK health professional complained about: (1) a very senior AstraZeneca UK employee’s LinkedIn post linking to an iNews article about the Oxford/AZ Covid-19 vaccine; (2) a Reuters/LinkedIn post …
Clauses: NONE
2022 🔒 Subscribe
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