PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 9 results · Social Media & Digital · Ophthalmology  · Clear
🔒 Subscribers only
AUTH/3873/01/24
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable complainant (self-described health professional) said a patient brought a printout of the Eylea Summary of Product Characteristics (SmPC/SPC).The patient allegedly fou…
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3851/11/23
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Roche
A health professional complained about two National Ophthalmology Database (NOD) AMD audit outputs funded by Roche: (1) a full annual audit report and (2) a patient summary.The complainant alleged …
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3460/1/21
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Novartis
A complainant (described themself as a health professional) challenged a Novartis Pharmaceuticals UK journal advertisement for Beovu (brolucizumab) placed in the December 2020 issue of the British …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3464/1/21
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Novartis breached ABPI Code after edited Beovu HCP video omitted safety caution (AUTH/3464/1/21)
A healthcare practitioner complained about a Novartis promotional Beovu (brolucizumab) website hosting an edited HCP video titled ‘First experience in [country]: Patient cases and implementation�…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3493/3/21
Social Media & Digital Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
AbbVie
A complainant provided screenshots alleging a named senior UK employee of AbbVie had promoted Durysta (sustained release bimatoprost implant) on LinkedIn.The employee ‘liked’ a LinkedIn post by…
Clauses: 9.1,9.2,26.1
2021 🔒 Subscribe
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AUTH/3531/7/21
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Anonymous v Novartis
An anonymous, non-contactable complainant (described as an optometrist) challenged Novartis promotional materials for Lucentis (ranibizumab) seen in UK ophthalmic journals and on a Novartis HCP web…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3435/12/20
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Alimera
A UK health professional complained about Alimera’s Iluvien (fluocinolone acetonide) intravitreal implant website (iluvien.co.uk).The landing page offered two routes: “For UK Healthcare Profess…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/2893/11/16
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
GE Healthcare
An anonymous, non-contactable complainant alleged GE Healthcare promoted Vizamyl (18F flutemetamol) and/or unlicensed 18F flutemetamol injection to UK PET centres and at the EANM congress (Barcelon…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2785/8/15
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable consultant complained about Bayer’s promotion of Eylea (aflibercept), alleging discussions comparing Eylea with Lucentis (ranibizumab) using off-licence/off-label da…
Clauses: NONE
2015 🔒 Subscribe
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