PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 78 results · Social Media & Digital · Respiratory  · Clear
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AUTH/3880/2/24
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Complainant v GSK
A concerned health professional complained about a LinkedIn post announcing GSK’s acquisition of Aiolos Bio and referencing investigational molecule AIO-001 “in asthma and potentially other ind…
Clauses: NONE
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AUTH/3919/6/24
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca corporate medicines webpage
A clinician complained about AstraZeneca’s UK corporate website medicines webpage (a public-facing list of medicines with links to SPCs on emc).The complainant alleged black triangle errors betwe…
Clauses: NONE
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AUTH/3899/5/24
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Complainant v GSK
An anonymous, contactable health professional complained that a COPD “therapy review service” had been misclassified as a Joint Working project (arguing not all parties made a significant contr…
Clauses: NONE
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AUTH/3898/5/24
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK COPD decision support tool
An anonymous complainant alleged an online COPD decision support tool sponsored by GSK did not declare GSK’s involvement from the outset of the tool’s homepage; the declaration appeared only at…
Clauses: NONE
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AUTH/3721/1/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Pfizer UK tweets linking to Pulse Today sponsored article
Pfizer UK posted a series of three tweets (Dec 2022) from the public @Pfizer_UK account linking to a Pulse Today online article titled “Adopting a prevention-first mindset this winter”.The link…
Clauses: NONE
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AUTH/3769/5/23
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breached an undertaking after repeat missing prescribing information on Trixeo website (
A complaint (also taken up by the Director) alleged a breach of undertaking linked to the Trixeo promotional website.In an earlier case (AUTH/3488/3/21, 2019 Code), AstraZeneca was found in breach …
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AUTH/3775/6/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant alleged that a UK-based global senior colleague ‘liked’ a LinkedIn post about Breztri, thereby promoting a medicine to the public. The original LinkedIn post was made o…
Clauses: NONE
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AUTH/3777/6/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca Trixeo eligibility checklist
An anonymous, contactable complainant (self-described health professional) challenged a UK HCP promotional website resource: a Trixeo (formoterol fumarate dihydrate/glycopyrronium/budesonide) “pa…
Clauses: NONE
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AUTH/3785/6/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK breached ABPI Code over “Trevor trusts Trelegy” website claim (AUTH/3785/6/23)
An anonymous complainant challenged promotional content for Trelegy on GSK’s HCP-facing website (GSKPro).The webpage headline claim stated: “Trevor trusts Trelegy*”, with a qualifier: “*But…
Clauses: NONE
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AUTH/3781/6/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK fined for ambiguous Trelegy website claim implying significant exacerbation reduction vs unnamed
An anonymous, contactable health professional complained about a promotional claim on GSK’s HCP website (GSK.pro) for Trelegy Ellipta.The headline claim stated: “Trelegy demonstrated greater an…
Clauses: NONE
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AUTH/3812/8/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Proveca
An anonymous, contactable complainant (a member of the public) said Google searches for “Sialanar” and “glycopyrronium” surfaced Proveca links that felt like promotion to the public.The com…
Clauses: NONE
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AUTH/3792/7/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK value.gsk COPD landing page
An anonymous, contactable health professional complained about the landing page of GSK’s value.gsk promotional website for COPD medicines optimisation. The page listed five GSK respiratory produc…
Clauses: NONE
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AUTH/3817/9/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca SENTINEL Plus website and MART references
An anonymous complainant alleged AstraZeneca’s SENTINEL Plus website (for HCPs) contained multiple references to Maintenance and Reliever Therapy (MART) in the context of increasing MART prescrib…
Clauses: NONE
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AUTH/3795/7/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over Trixeo mortality webpage
An AstraZeneca employee complained about a mortality graph and a “46% risk reduction” claim for Trixeo on the UK HCP product website and in a Trixeo interactive detail aid (IDA/sales aid).The c…
Clauses: NONE
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AUTH/3837/10/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant challenged a Twitter (X) post (14 November 2022) by a respiratory health professional referencing “#speakupforCOPD” and showing “speakupforcopd.com”.The complainant…
Clauses: NONE
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AUTH/3702/10/22
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Amgen
A health professional complained about an email invitation (sent by a named independent organisation) promoting a webinar and offering a downloadable infographic, both sponsored by Amgen.The email …
Clauses: NONE
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AUTH/3714/11/22
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous, contactable complainant (a health professional) challenged a headline claim on GlaxoSmithKline UK Limited’s HCP promotional website for Trelegy Ellipta (material code: PM-GB-FVU-WCN…
Clauses: NONE
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AUTH/3683/8/22
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
An anonymous, contactable complainant (health professional) complained about a Trixeo (formoterol fumarate dihydrate, budesonide, glycopyrronium) prescribing summary card hosted on a named publishe…
Clauses: NONE
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AUTH/3715/11/22
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
An anonymous, contactable complainant challenged a video on GSK’s UK respiratory promotional website (Trelegy Ellipta site) summarising a GSK ERS 2022 symposium. The video presented results from …
Clauses: NONE
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AUTH/3719/12/22
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
Chiesi complained about GSK promotional materials for Trelegy (website pages, an embedded video and an ERS 2022 leavepiece).Four issues were escalated: (1) a rotating banner ad showing competitor i…
Clauses: NONE
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AUTH/3621/3/22
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi breached the ABPI Code after a third-party event email implied sponsorship of a prize draw tied to attending
A health professional complained about a reminder email for a MIMS Live Digital Event (21–23 March 2022) offering a chance to win a free annual subscription to MIMS Learning.To enter the draw, de…
Clauses: NONE
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AUTH/3641/4/22
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva breached ABPI Code over DuoResp Spiromax website
An anonymous, contactable complainant (a health professional) raised concerns about the DuoResp Spiromax (budesonide/formoterol) website, particularly when viewed on a mobile device.The complaint a…
Clauses: NONE
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AUTH/3638/4/22
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Novartis breached ABPI Code over ‘Think Symptom-free’ claim for Xolair on HCP website (AUTH/3638/4/2
A healthcare professional complained about promotional messaging for Xolair (omalizumab) on Novartis’ UK HCP website (health.novartis.co.uk), covering pages for Chronic Spontaneous Urticaria (CSU…
Clauses: NONE
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AUTH/3645/5/22
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Proveca
A health professional complainant raised multiple concerns about the Sialanar (glycopyrronium bromide) dosing calculator app hosted at sialanar-website.firebaseapp.com, accessible via a promotional…
Clauses: NONE
2022 🔒 Subscribe
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