PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 431 results · HCP Hospitality & Meetings  · Clear
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AUTH/2325/6/10
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
A doctor complained about a four-page Health Service Journal (HSJ) piece titled ‘Preventing Stroke Special Report; “Action or crisis”’ (3 June 2010), stated to be “paid for and sponsored …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2322/5/10
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A contract sales representative (working for AstraZeneca) verbally agreed that a practice nurse from one surgery would conduct COPD clinical reviews (approx. 30–40 patients) at another practice a…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2317/5/10
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A GP complained about the conduct of an AstraZeneca representative; the complaint was copied to the PMCPA.The GP said a meeting was arranged without his prior knowledge/consent shortly before a bus…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2310/4/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Lilly
Novo Nordisk complained about Lilly’s activities around the Diabetes UK Annual Professional Conference (Liverpool, 3–5 March 2010), including a Lilly-sponsored symposium held on the eve of the …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2364/10/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer Schering Pharma
An anonymous complainant (writing as a “very disappointed nurse”) alleged that two named Bayer Schering Pharma representatives at a sexual health meeting were poorly informed about contraceptio…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2213/3/09
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lilly and Boehringer Ingelheim
An anonymous doctor complained about a journal supplement distributed with Progress in Neurology and Psychiatry (volume 13, issue 1, 2009), described as “A Progress supplement sponsored by Eli Li…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2210/3/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca UK Limited — Not stated
An anonymous, uncontactable general practitioner complained about the conduct of a named AstraZeneca representative.The complainant alleged the representative owned and ran a popular local bar/rest…
Clauses: 2,9.1,19.1,15.2
2009 🔒 Subscribe
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AUTH/2206/2/09
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca — Crestor (rosuvastatin)
AstraZeneca voluntarily admitted that a dispensing account manager sent an unapproved promotional email for Crestor (rosuvastatin) to a dispensing practice/health professional in response to an enq…
Clauses: 3.2,4.1,7.2,7.4,7.9,7.10,9.1,14.1,2
2009 🔒 Subscribe
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AUTH/2242/6/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Takeda
A primary care pharmacist complained about alleged advertising of an unlicensed medicine by Takeda.The PMCPA concluded the matter was outwith the scope of the Code.
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2270/10/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merz Pharma
Allergan complained about Merz Pharma UK Ltd’s promotion of Xeomin (botulinum neurotoxin type A).An exhibition panel at the Association of British Neurologists meeting (Liverpool, June 2009) stat…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2271/10/09
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
Roche voluntarily admitted that an advertisement for Avastin (bevacizumab) was published in the BMJ throughout September before it had been fully certified.The failure occurred because a single emp…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2264/9/09
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK satellite symposium invitation at ESC 2009
An anonymous complainant (“Unhappy Physician”) picked up an invitation from GlaxoSmithKline’s exhibition stand at the European Society of Cardiology (ESC) Congress, Barcelona 2009, to a satel…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2252/7/09
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
CV Therapeutics Europe
A hospital professor completed a reply-paid card requesting information about Ranexa (ranolazine) and a USB memory stick.On 17 July 2009, a sales representative (with a colleague/line manager) arri…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2251/7/09
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Cephalon
A health professional alleged a Cephalon representative promoted sublingual administration of Effentora (buccal fentanyl citrate) as a product benefit.Effentora was indicated for breakthrough pain …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2250/7/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK travel health “pricing proposal” treated as promotion
GSK voluntarily admitted an inadvertent ABPI Code breach relating to a travel health pricing proposal created by a field representative and provided to a local buying group.A practice manager reque…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2248/7/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Astellas Pharma
A member of the public alleged two Astellas representatives sponsored lunch meetings with no educational content.The complainant also alleged one representative ran large stand meetings and logged …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2231/5/09
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
Bayer complained about Boehringer Ingelheim’s promotion of Pradaxa (dabigatran).Two items were at issue: (1) a medical information letter sent by Boehringer Ingelheim’s medical information depa…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2236/6/09
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi-Aventis dinner with oncology
A pharmacist complained that a Sanofi-Aventis representative took members of a local oncology team to dinner at a restaurant on 17 June 2008; those involved told the complainant the evening was pur…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2233/5/09
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Leo Pharma
An anonymous GP complained that Leo Pharma invited him to a GP meeting at a venue with a “5 star” rating and an exhibition/visitor centre element, which he believed breached the Code.The compla…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2232/5/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Cephalon
An anonymous former Cephalon representative complained about training for representatives promoting Effentora (fentanyl buccal tablet), focused on the Effentora launch meeting (12–15 January 2009…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2229/5/09
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca
AstraZeneca made a voluntary admission about an internal email sent to representatives about inviting customers to attend the American Urological Association (AUA) meeting in the US.The email state…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2225/4/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Astellas
An anonymous, non-contactable doctor complained about arrangements for Astellas’ annual transplantation “Summer Workshop/Summer School”.The complainant alleged the meeting had become associat…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2221/3/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare
A public health registrar complained that Reckitt Benckiser’s promotion of Gaviscon Advance (sodium alginate and potassium bicarbonate) had, due to cumulative recent Code breaches, brought discre…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2220/3/09
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Anonymous v Lilly (AUTH/2220/3/09)
An anonymous, non-contactable complainant (a member of a practice based prescribing commissioning consortia (PBC) in a PCT) alleged inappropriate conduct by an Eli Lilly representative across multi…
Clauses: NONE
2009 🔒 Subscribe
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