PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 219 results · Off-label Promotion  · Clear
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AUTH/3922/6/24
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Complainant v GSK
An anonymous health professional complained about a 5-frame rotating banner advert on GSK’s UK HCP promotional site (GSKPro) for Trelegy Ellipta.The banner used an image of a COPD patient (“Joh…
Clauses: NONE
2024 🔒 Subscribe
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AUTH/3768/5/23
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sandoz
A neurologist complained about Sandoz advance budgetary notification (ABN) materials (a full slide deck and a 2-page summary) for a natalizumab biosimilar for multiple sclerosis, before UK marketin…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3722/1/23
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka
An anonymous, contactable complainant (representing a group of employees/former employees) complained about annual “Awareness, Trial, and Usage (ATU)” tracking market research commissioned by O…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3735/2/23
Off-label Promotion Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Health professional complaint about Lilly representative visits to dermatology department (No breach
A health professional complained about the activities of a named Eli Lilly sales representative visiting a busy dermatology department.The complainant alleged the representative had been told on nu…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3771/6/23
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Complainant v GSK
An anonymous, contactable complainant (described as a health professional; later became non-contactable) complained about a GSK Pro promotional webpage for Trelegy Ellipta.The page included a NICE …
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3788/6/23
Off-label Promotion Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca
A health professional complained about the “SPONSORED” section of a third-party publisher’s email newsletter. The sponsored content block read: “Sponsored: See Beyond Sugar: Using NICE NG28…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3779/6/23
Off-label Promotion Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AUTH/3779/6/23 & AUTH/3780/6/23
An anonymous, non-contactable complainant (described as a former employee) raised concerns about the promotional material approval process (PMAP) used within the Boehringer Ingelheim (BI) and Eli L…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3790/7/23
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
An anonymous, non-contactable complainant (self-described health professional and ex-employee/contractor) alleged Moderna used scientific data from a preprint (Puranik et al. 2021) in a misleading …
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3764/4/23
Off-label Promotion Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Roche
Bayer complained about three faricimab (Vabysmo) promotional claims used by Roche in two materials: a 53-slide promotional slide deck and a sponsored promotional supplement (consensus document) in …
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3849/11/23
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breach for funding declaration not prominent from the outset (AUTH/3849/11/23)
An anonymous, non-contactable complainant alleged a severe asthma article in a named publication was funded by AstraZeneca but did not disclose this at the outset; the funding was only mentioned at…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3862/12/23
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Gilead
An anonymous, contactable UK doctor complained about an email (27 Nov 2023) from a named medical publication with the subject “Genitourinary Cancers: ESMO 2023 Update”.The email looked like an …
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3731/1/23
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
Consilient Health
A health professional complained about a two-page printed British Medical Journal (BMJ) item certified as a promotional advertisement by Consilient Health (BMJ dated 21 January 2023, between pages …
Clauses: 9.1
2023 🔒 Subscribe
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AUTH/3686/8/22
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Eli Lilly
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3709/11/22
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breach over
A health professional complained about a Trixeo (formoterol fumarate dihydrate/glycopyrronium/budesonide) print advertisement in the October 2022 edition of Pulse magazine (aimed at GPs).The ad hea…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3656/6/22
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Teva
A health professional complained about a P3 Pharmacy article (an interview/profile involving a Teva senior leader) that mentioned Ajovy and Copaxone.Teva argued the piece was a third-party, biograp…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3720/12/22
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Complainant v GSK
A health professional complained about a promotional email for BLENREP (belantamab mafodotin) sent on behalf of GlaxoSmithKline (GSK) on 27 December 2022.The email subject line was: “GSK: Rethink…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3699/10/22
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca v GSK
AstraZeneca complained about GSK’s UK HCP promotional webpage and embedded video on the Trelegy (FF/UMEC/VI) GSKpro site, which presented results from a published Network Meta-analysis (NMA) in C…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3606/1/22
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Accord
A health professional complained about Accord UK Ltd’s promotion of the buprenorphine implant Sixmo 74.2mg after participating in market research for the campaign.The complainant alleged the camp…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3627/4/22
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi Sankyo breached the ABPI Code over Lixiana patient booklets that omitted key bleeding warnin
A health professional complained about two Daiichi Sankyo patient booklets for Lixiana (edoxaban): Understanding your treatment for atrial fibrillation (EDX/21/0229, March 2021) and Understanding y…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3624/3/22
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Pacira BioScience
A UK pharmacist complained about promotional emails sent in March 2022 by a sales representative working on behalf of Pacira BioScience about Exparel (liposomal bupivacaine).The emails included cla…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3633/4/22
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis breached the ABPI Code after Entresto HCP website omitted key hepatic/renal safety details
An anonymous cardiac specialist complained about a Novartis UK health professional promotional webpage for Entresto (sacubitril/valsartan): “Starting and monitoring Entresto” (ref 145885, Octob…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3649/5/22
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi Sankyo breached Code over SMC summary card
An anonymous health professional complained about a 4-page electronic SMC guidelines summary card for Nilemdo (bempedoic acid) and Nustendi (bempedoic acid/ezetimibe) (Job code BEM/21/0732, prepare…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3664/6/22
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
An anonymous, contactable health professional complained about a promotional email for Symbicort Turbohaler (budesonide, formoterol fumarate).The email subject line was: ‘AstraZeneca promotional …
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3678/8/22
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breached Code over Symbicort MART messaging and missing PI reference in
An anonymous, contactable health professional complained about a Symbicort (budesonide/formoterol) hard-copy advertisement in the June 2022 edition of MIMS (ref GB-35766, April 2022), appearing on …
Clauses: 4.1,4.3
2022 🔒 Subscribe
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