PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Recently Added NEW Latest cases added to the library
AUTH/3282/11/19
Gilead Sciences Europe
Social Media & Digital · 2019
▶ Video 🎧 Podcast
AUTH/2991/11/17
Pfizer
Samples & Gifts · 2015
▶ Video 🎧 Podcast
AUTH/2082/1/08
Recordati Pharmaceuticals
Promotional Material · 2019
▶ Video 🎧 Podcast
AUTH/2079/1/08
Gamble Pharmaceuticals UK
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2102/2/08
Meda Pharmaceuticals
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2149/7/08
Syner-Med
Promotional Material · 2008
▶ Video 🎧 Podcast
AUTH/2428/8/11
AstraZeneca
Scientific Information · 2008
▶ Video 🎧 Podcast
AUTH/1899/10/06
AstraZeneca
Samples & Gifts · 2019
▶ Video 🎧 Podcast
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 360 results · Other  · Clear
🔒 Subscribers only
AUTH/3870/1/24
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
A complaint was made against AstraZeneca concerning allegations about clinical trial material.The PMCPA determined the matter was outwith the scope of the ABPI Code of Practice.
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3874/02/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable complainant (ex-employee) alleged a public LinkedIn post and profile headline named three Sanofi prescription medicine brand names as part of a job title.The post was …
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3911/5/24
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Theramex
A complaint was made about the ‘About Us’ section of Theramex’s corporate LinkedIn page.The page stated: “A new global women’s healthcare company that provides innovative, effective and s…
Clauses: 4.1
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3913/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Idorsia
An anonymous, contactable complainant (a concerned healthcare professional) complained about Idorsia’s UK HCP portal website (pro.idorsia.uk).Allegation 1: The landing page offered two self-selec…
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3904/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Gedeon Richter
A healthcare professional complained about an Evra (norelgestromin/ethinyl estradiol) promotional advertisement shown on a closed UK doctors’ network.The complainant alleged the ad omitted “key…
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3893/4/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
An anonymous, contactable complainant alleged a healthcare partnership website did not prominently declare Roche sponsorship “from the outset”, with the declaration only appearing at the end of…
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3914/05/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Jazz Pharmaceuticals
An anonymous, contactable complainant (a health professional) alleged Jazz’s involvement in a patient organisation’s 2023 conference was not declared clearly from the outset of an “Events” …
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3887/4/24
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Cipla
An anonymous, non-contactable complainant alleged Cipla kept no records of interactions with healthcare professionals (HCPs) for several years (including 1:1 calls, meetings, and conferences).Cipla…
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3902/5/24
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Theramex congress booth discussion about linzagolix (Yselty)
A UK-based doctor complained about an interaction at Theramex’s commercial booth at a gynaecological endocrinology congress in Italy (May 2024).The complainant alleged the representative discusse…
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3924/6/24
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche breach over ambiguous sponsorship disclosure on university white paper webpage (AUTH/3924/6/24
An anonymous complainant alleged Roche’s involvement/funding for a white paper on management of a medical condition was not accurately disclosed or disclosed from the outset.Two items were consid…
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3895/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach for patient organisation articles
An anonymous complainant challenged four patient-facing Q&A articles on a patient organisation website that were funded by GSK via a grant.The funding statement appeared only at the bottom of e…
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3921/06/24
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Jazz Pharmaceuticals UK
An anonymous health professional complained that a patient organisation’s health information webpage did not make Jazz Pharmaceuticals’ involvement clear from the outset, with disclosure only a…
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3915/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach for unclear sponsorship disclosure on third-party conference webpages (AUTH/3915/5/24)
A health professional complained that a healthcare organisation’s conference was sponsored by GSK but this was not clearly declared from the start of: (1) a conference programme overview webpage …
Clauses: NONE
2024 🔒 Subscribe
🔒 Subscribers only
AUTH/3733/1/23
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Grünenthal voluntary admission
Grünenthal made a voluntary admission that, during a handover for a departing colleague, it was discovered that a number of certified hard copy items and signatures had not been returned and filed…
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3757/3/23
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Otsuka criticised for lack of transparency in PMCPA submission about
A named ex-employee complained about Otsuka’s submission to the PMCPA in an earlier case completed in 2015 (Case AUTH/2752/3/15).The complainant alleged Otsuka failed to disclose relevant informa…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3762/4/23
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
SyriMed
An ex-employee alleged a named employee had been marketing/promoting branded medicines to GPs, pharmacists and hospital clinicians for more than two years without the requisite representative quali…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3798/7/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bausch & Lomb voluntary admission after former agency LinkedIn post referenced Emerade (No breach)
Bausch & Lomb made a voluntary admission after discovering a LinkedIn post by a creative agency it had previously used, but was not currently under contract with.The agency’s post included th…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3799/7/23
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Grünenthal voluntary admission
Grünenthal made a voluntary admission about an employee in Market Access whose role involved calling on health professionals.The employee started employment in February 2022 but did not start/take…
Clauses: 10.2
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3786/6/23
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AbbVie
An anonymous, contactable complainant raised concerns about a 2022 episode of a popular national television quiz show featuring an AbbVie senior global medical affairs employee based in the UK.On t…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3818/9/23
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Complainant v GSK
A complaint was made against GSK concerning allegations about a webpage.The PMCPA assessed whether the matter fell within the scope of the ABPI Code of Practice.
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3839/10/23
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Ipsen
Ipsen identified (via an internal audit) that one employee in a promotional, customer-facing role calling on health professionals in Northern Ireland had no ABPI representative exam certificate on …
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3804/7/23
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Ethypharm
A group of health professionals from an NHS Health Board complained about the conduct of an Ethypharm Key Account Manager/representative in relation to the Aurum range of prefilled syringes (Calciu…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3820/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi Sankyo
An anonymous, non-contactable complainant alleged Daiichi Sankyo was using AI technology to record healthcare professional (HCP) calls “covertly”, stating it was for representative training.Dai…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3833/10/23
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
CSL Vifor
CSL Vifor’s global team organised a “Clinical Expert Exchange Meeting on CKD-associated pruritus” at a named European congress (Milan), scheduled for 16 June 2023, the evening before a compan…
Clauses: 17.1,17.2
2023 🔒 Subscribe
1 2 3 4 Next → Page 1 of 15 — 360 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews