PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Recently Added NEW Latest cases added to the library
AUTH/3282/11/19
Gilead Sciences Europe
Social Media & Digital · 2019
▶ Video 🎧 Podcast
AUTH/2991/11/17
Pfizer
Samples & Gifts · 2015
▶ Video 🎧 Podcast
AUTH/2082/1/08
Recordati Pharmaceuticals
Promotional Material · 2019
▶ Video 🎧 Podcast
AUTH/2079/1/08
Gamble Pharmaceuticals UK
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2102/2/08
Meda Pharmaceuticals
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2149/7/08
Syner-Med
Promotional Material · 2008
▶ Video 🎧 Podcast
AUTH/2428/8/11
AstraZeneca
Scientific Information · 2008
▶ Video 🎧 Podcast
AUTH/1899/10/06
AstraZeneca
Samples & Gifts · 2019
▶ Video 🎧 Podcast
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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 60 results · Musculoskeletal & Bone  · Clear
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AUTH/3620/3/22
Social Media & Digital Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Strides Pharma UK
An anonymous, contactable complainant (a pharmacist) challenged a Strides promotional poster for StritVit D3 (colecalciferol, vitamin D3) that stated “Nut and soya free, suitable for vegetarians�…
Clauses: 9.1,9.2
2022 🔒 Subscribe
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AUTH/3624/3/22
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Pacira BioScience
A UK pharmacist complained about promotional emails sent in March 2022 by a sales representative working on behalf of Pacira BioScience about Exparel (liposomal bupivacaine).The emails included cla…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3577/11/21
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Thornton & Ross webinar invite
A health professional complained about an emailed invitation advertising a webinar titled “Osteoporosis and fracture prevention”.The email appeared in the recipient’s inbox as coming from an …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3324/3/20
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Gedeon Richter
An employee complained about multiple alleged compliance issues at Gedeon Richter (UK) Ltd, including an alleged plan to conceal patient safety data for a Levosert (levonorgestrel) inserter study.T…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3347/5/20
Social Media & Digital Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Strides Pharma
A member of the public complained that Strides Pharma UK Ltd promoted Strivit D3 (colecalciferol), a prescription only medicine (POM), to the public on LinkedIn.Vitabiotics Ltd posted on LinkedIn a…
Clauses: 9.1,9.2
2020 🔒 Subscribe
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AUTH/3303/1/20
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Vifor Ferinject website
An anonymous, contactable complainant challenged content on Vifor Pharma UK’s Ferinject (ferric carboxymaltose) website (ferinject.co.uk; refs incl. UK-FCM-1900320, September 2019).The open-acces…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3177/3/19
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Grünenthal
An anonymous complainant (a “concerned UK health professional”) challenged a Grünenthal Group LinkedIn post about acquiring global rights for Qutenza (capsaicin).The post described Qutenza as …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3191/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Amgen
An anonymous contactable group (describing itself as GPs, NHS leaders, pharmacists, NHS patients and current staff of a named third-party provider) complained about therapy review services delivere…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3169/3/19
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Otsuka Europe
Otsuka Pharmaceuticals Europe Ltd made a voluntary admission that it might have breached the Code regarding updates to the Jinarc (tolvaptan) SPC.There were two parallel SPC revisions processed sep…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3151/1/19
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Otsuka Europe
A group of anonymous employees complained about Otsuka Europe’s handling of updates to the Jinarc (tolvaptan) SPC and prescribing information, following an SPC-related email sent on 21 December 2…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3135/12/18
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas breached ABPI Code over unqualified ‘more patients stay on Betmiga’ persistence claim in Pu
A concerned health professional complained about a Betmiga (mirabegron) advertisement (ref BET18035UKa) published in the December 2018 edition of Pulse.The ad’s headline claim stated: “More OAB…
Clauses: 3.2,4.1
2018 🔒 Subscribe
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AUTH/2926/1/17
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Stirling Anglian
A pharmaceutical physician complained that Stirling Anglian’s health professional website described Stirlescent (naproxen effervescent tablets) and theiCal-D3 (1000mg/880IU chewable tablet) as �…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2949/3/17
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
A. Menarini
A hospital doctor visited A. Menarini’s UK corporate website to find information about, and report, an adverse event relating to Adenuric (febuxostat).The doctor found multiple broken links (incl…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2957/5/17
Off-label Promotion Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas UK
Astellas UK voluntarily admitted that promotional materials referring to both Betmiga (mirabegron) and solifenacin (Vesicare) included prescribing information (PI) for Betmiga only.It also admitted…
Clauses: 4.3,4.4
2017 🔒 Subscribe
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AUTH/2883/10/16
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas UK
Astellas UK made a voluntary admission about compliance failings linked to patient support programmes: Fresh Start (Betmiga/mirabegron) and VIP (Vesicare/solifenacin succinate).An Astellas employee…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2755/5/15
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
A Menarini misleading cost messaging and email permission failures in
A head of medicines optimisation complained about a promotional email sent by A Menarini to payers, formulary committees, prescribing advisors and medicines management teams.The email/attachment hi…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2708/4/14
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
An NHS employee complained about an osteoporosis therapy review service delivered in GP practices by a third party service provider on behalf of ProStrakan.The allegation was that practices were mi…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2645/10/13
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Amgen and GlaxoSmithKline
A patient prescribed Prolia (denosumab) complained about information supplied by Amgen UK; GlaxoSmithKline (GSK) was involved as co-promoter.The patient received a Prolia injection at a hospital (A…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2644/10/13
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Galen
Norgine complained about a Galen-distributed prescribing policy document promoting switching patients from Movicol to Laxido Orange and describing the process and potential NHS savings.The document…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2667/11/13
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Amgen
An anonymous, contactable member of the public complained about clinical trial disclosure performance referenced in an ABPI-funded paper: Clinical Trial Transparency: an assessment of the disclosur…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2517/6/12
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
An anonymous, non-contactable complainant (“An aggrieved Surgery”) complained about ProStrakan’s practices and representatives relating to Adcal-D3 Caplet (calcium carbonate and colecalcifero…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2481/2/12
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
An NHS and Muslim affairs advisor complained that ProStrakan representatives described Adcal-D3 Caplets (calcium carbonate and vitamin D3) as Halal without approval from a relevant Halal certifying…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2568/12/12
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas
Astellas booked a single-page Vesicare (solifenacin) advertisement for the 5 December 2012 issue of Pulse (ref VES12419UK).Astellas then withdrew the single-page ad and replaced it with a two-page …
Clauses: 9.1,9.2
2012 🔒 Subscribe
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AUTH/2348/8/10
Off-label Promotion Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Norgine Movicol mailing
A general practitioner complained about a gate-folded promotional mailing for Movicol / Movicol Paediatric Plain (ref MO/10/1995) sent by Norgine.The mailing used prominent headlines such as “Bre…
Clauses: 3.2,4.1,9.1
2010 🔒 Subscribe
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