PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 17 results · Data & Publications · Musculoskeletal & Bone  · Clear
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AUTH/3135/12/18
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas breached ABPI Code over unqualified ‘more patients stay on Betmiga’ persistence claim in Pu
A concerned health professional complained about a Betmiga (mirabegron) advertisement (ref BET18035UKa) published in the December 2018 edition of Pulse.The ad’s headline claim stated: “More OAB…
Clauses: 3.2,4.1
2018 🔒 Subscribe
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AUTH/2708/4/14
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
An NHS employee complained about an osteoporosis therapy review service delivered in GP practices by a third party service provider on behalf of ProStrakan.The allegation was that practices were mi…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2645/10/13
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Amgen and GlaxoSmithKline
A patient prescribed Prolia (denosumab) complained about information supplied by Amgen UK; GlaxoSmithKline (GSK) was involved as co-promoter.The patient received a Prolia injection at a hospital (A…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2517/6/12
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
An anonymous, non-contactable complainant (“An aggrieved Surgery”) complained about ProStrakan’s practices and representatives relating to Adcal-D3 Caplet (calcium carbonate and colecalcifero…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2481/2/12
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
An NHS and Muslim affairs advisor complained that ProStrakan representatives described Adcal-D3 Caplets (calcium carbonate and vitamin D3) as Halal without approval from a relevant Halal certifying…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2568/12/12
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas
Astellas booked a single-page Vesicare (solifenacin) advertisement for the 5 December 2012 issue of Pulse (ref VES12419UK).Astellas then withdrew the single-page ad and replaced it with a two-page …
Clauses: 9.1,9.2
2012 🔒 Subscribe
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AUTH/2199/1/09
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Novartis v Roche
Novartis complained about an 8-page Roche promotional leavepiece for Bondronat (ibandronate), used by the hospital sales force with oncologists and breast care nurses, comparing against zoledronic …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2162/8/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/2162/8/08 ProStrakan v Galen
ProStrakan complained about Galen’s promotion of Calceos (calcium/vitamin D3) via a six-page, gatefolded leavepiece and a letter to a hospital consultant.ProStrakan supplied Adcal-D3 and said int…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2153/8/08
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Procter & Gamble Pharmaceuticals UK, Limited — Actonel (risedronate); Didronel PMO (etidronate)
A prescribing support pharmacist complained about an Actonel (risedronate) leavepiece (ref ACT3987) issued by Procter & Gamble Pharmaceuticals UK, Limited.Procter & Gamble also marketed Did…
Clauses: 7.2,10.2
2008 🔒 Subscribe
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AUTH/2150/7/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Pfizer
A general practitioner complained about two Pfizer advertisements for Toviaz (fesoterodine) comparing efficacy with tolterodine ER (Detrusitol) for overactive bladder syndrome (OAB).The advertiseme…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2191/12/08
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche misleading comparative and “cost-effective” claims in Bondronat hospital detail aid (Novartis
Novartis complained about a Roche hospital detail aid for Bondronat (ibandronic acid) (P116402; prepared March 2007; considered under the 2008 Code).The detail aid was titled “Time for a change?�…
Clauses: 9.1,9.2,9.4
2008 🔒 Subscribe
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AUTH/2189/12/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
A senior partner in a two-handed GP practice complained that his partner and a receptionist had authorised ProStrakan (via an agency) to run a calcium and vitamin D service/“survey”.The complai…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2175/10/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan osteoporosis “audit” service
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2048/9/07
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Grünenthal
In an earlier case (AUTH/1960/2/07), a Versatis (lidocaine medicated plaster) journal advertisement was ruled in breach for the headline claim: “New for burning, shooting, stabbing, pains”.Grü…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1825/4/06
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire
ProStrakan complained about a Shire journal advertisement for Calcichew-D3 Forte (ref 003/0419a) published in Pulse, 2 March 2006.The ad stated: “Chew Calcichew-D3 Forte for Ten Seconds for a ple…
Clauses: 9.1,9.2
2006 🔒 Subscribe
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AUTH/1877/8/06
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire voluntary admission over Calcichew-D3 Forte ad in MIMS (no breach)
Shire voluntarily informed the PMCPA that an advertisement for Calcichew-D3 Forte (ref 003/0422a) appeared in the August edition of MIMS despite Shire’s clear instructions that the copy be destro…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1872/7/06
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire
A hospital chief pharmacist alleged Shire was still using a “paper on taste” to promote Calcichew-D3 Forte, despite a prior ruling (AUTH/1825/4/06) that an advertisement referencing the paper w…
Clauses: NONE
2006 🔒 Subscribe
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