PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 15 results · Off-label Promotion · Musculoskeletal & Bone  · Clear
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AUTH/3624/3/22
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Pacira BioScience
A UK pharmacist complained about promotional emails sent in March 2022 by a sales representative working on behalf of Pacira BioScience about Exparel (liposomal bupivacaine).The emails included cla…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3169/3/19
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Otsuka Europe
Otsuka Pharmaceuticals Europe Ltd made a voluntary admission that it might have breached the Code regarding updates to the Jinarc (tolvaptan) SPC.There were two parallel SPC revisions processed sep…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/2957/5/17
Off-label Promotion Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas UK
Astellas UK voluntarily admitted that promotional materials referring to both Betmiga (mirabegron) and solifenacin (Vesicare) included prescribing information (PI) for Betmiga only.It also admitted…
Clauses: 4.3,4.4
2017 🔒 Subscribe
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AUTH/2755/5/15
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
A Menarini misleading cost messaging and email permission failures in
A head of medicines optimisation complained about a promotional email sent by A Menarini to payers, formulary committees, prescribing advisors and medicines management teams.The email/attachment hi…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2348/8/10
Off-label Promotion Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Norgine Movicol mailing
A general practitioner complained about a gate-folded promotional mailing for Movicol / Movicol Paediatric Plain (ref MO/10/1995) sent by Norgine.The mailing used prominent headlines such as “Bre…
Clauses: 3.2,4.1,9.1
2010 🔒 Subscribe
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AUTH/2130/6/08
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Pfizer Limited — Toviaz (fesoterodine fumarate); Detrusitol (tolterodine)
A general practitioner complained about a Pfizer Limited advertisement (ref TOV097b) for Toviaz (fesoterodine fumarate) placed in GP, 6 June.Pfizer also marketed Detrusitol (tolterodine); both prod…
Clauses: 4.1,7.2,7.10
2008 🔒 Subscribe
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AUTH/2077/1/08
Off-label Promotion Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GP v Pfizer
A general practitioner complained about a Pfizer GP mailing that included a promotional leaflet and a wholly separate reply-paid card offering an Arthrotec memory stick.The reply-paid card was head…
Clauses: 9.1,9.2
2008 🔒 Subscribe
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AUTH/2075/12/07
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A general practitioner requested and received an Arcoxia (etoricoxib) USB flash drive promotional aid from Merck Sharp & Dohme.The outer packaging had “Arcoxia” printed four times but did n…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1984/4/07
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/1984/4/07 & AUTH/1985/4/07
An anonymous consultant physician complained about a promotional leavepiece for Actonel (risedronate sodium) issued by Sanofi-Aventis and Procter & Gamble as the Alliance for Better Bone Health…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1826/4/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan press coverage of Rectogesic and SMC rejection
A member of the public complained about an article in The Herald reporting ProStrakan’s reaction to the Scottish Medicines Consortium (SMC) rejection of Rectogesic (glyceryl trinitrate (GTN) rect…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1824/4/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Servier
An April 2006 Drug and Therapeutics Bulletin article criticised Servier’s promotion of Protelos (strontium ranelate) for postmenopausal osteoporosis.The Director took the matter up as a complaint…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1790/1/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
MSD v Roche & GSK
Merck Sharp & Dohme (MSD) complained about Roche Products Ltd and GlaxoSmithKline UK Ltd promotional materials for Bonviva (ibandronic acid): a pharmacy leavepiece (BNV/DAP/05/20703/1), a maile…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1803/2/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche & GSK Bonviva Once Monthly slide kits
Procter & Gamble and Sanofi-Aventis (suppliers of Actonel/risedronate) jointly complained about two Bonviva Once Monthly (ibandronate) slide kits issued by Roche and GlaxoSmithKline.Slide kit P…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1902/10/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Sanofi-Aventis & Procter & Gamble
An anonymous complainant (a current Sanofi-Aventis UK employee, using a pseudonym) alleged that ABBH osteoporosis “service to medicine” offerings were implemented in a way that linked service p…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1933/12/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/1933/12/06 & AUTH/1934/12/06
A primary care trust (PCT) prescribing advisor complained about a Bonviva (ibandronic acid) leavepiece (ref P117551) co-promoted by Roche Products Limited and GlaxoSmithKline UK Ltd.Bonviva 150mg (…
Clauses: NONE
2006 🔒 Subscribe
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