PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 18 results · Social Media & Digital · Musculoskeletal & Bone  · Clear
🔒 Subscribers only
AUTH/3620/3/22
Social Media & Digital Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Strides Pharma UK
An anonymous, contactable complainant (a pharmacist) challenged a Strides promotional poster for StritVit D3 (colecalciferol, vitamin D3) that stated “Nut and soya free, suitable for vegetarians�…
Clauses: 9.1,9.2
2022 🔒 Subscribe
🔒 Subscribers only
AUTH/3577/11/21
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Thornton & Ross webinar invite
A health professional complained about an emailed invitation advertising a webinar titled “Osteoporosis and fracture prevention”.The email appeared in the recipient’s inbox as coming from an …
Clauses: NONE
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3324/3/20
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Gedeon Richter
An employee complained about multiple alleged compliance issues at Gedeon Richter (UK) Ltd, including an alleged plan to conceal patient safety data for a Levosert (levonorgestrel) inserter study.T…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3347/5/20
Social Media & Digital Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Strides Pharma
A member of the public complained that Strides Pharma UK Ltd promoted Strivit D3 (colecalciferol), a prescription only medicine (POM), to the public on LinkedIn.Vitabiotics Ltd posted on LinkedIn a…
Clauses: 9.1,9.2
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3303/1/20
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Vifor Ferinject website
An anonymous, contactable complainant challenged content on Vifor Pharma UK’s Ferinject (ferric carboxymaltose) website (ferinject.co.uk; refs incl. UK-FCM-1900320, September 2019).The open-acces…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3177/3/19
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Grünenthal
An anonymous complainant (a “concerned UK health professional”) challenged a Grünenthal Group LinkedIn post about acquiring global rights for Qutenza (capsaicin).The post described Qutenza as …
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/2926/1/17
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Stirling Anglian
A pharmaceutical physician complained that Stirling Anglian’s health professional website described Stirlescent (naproxen effervescent tablets) and theiCal-D3 (1000mg/880IU chewable tablet) as �…
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/2949/3/17
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
A. Menarini
A hospital doctor visited A. Menarini’s UK corporate website to find information about, and report, an adverse event relating to Adenuric (febuxostat).The doctor found multiple broken links (incl…
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/2883/10/16
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas UK
Astellas UK made a voluntary admission about compliance failings linked to patient support programmes: Fresh Start (Betmiga/mirabegron) and VIP (Vesicare/solifenacin succinate).An Astellas employee…
Clauses: NONE
2016 🔒 Subscribe
🔒 Subscribers only
AUTH/2644/10/13
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Galen
Norgine complained about a Galen-distributed prescribing policy document promoting switching patients from Movicol to Laxido Orange and describing the process and potential NHS savings.The document…
Clauses: NONE
2013 🔒 Subscribe
🔒 Subscribers only
AUTH/2667/11/13
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Amgen
An anonymous, contactable member of the public complained about clinical trial disclosure performance referenced in an ABPI-funded paper: Clinical Trial Transparency: an assessment of the disclosur…
Clauses: NONE
2013 🔒 Subscribe
🔒 Subscribers only
AUTH/2249/7/09
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GSK Avodart
A consultant urological surgeon complained about GlaxoSmithKline (GSK) representatives promoting Avodart (dutasteride).In a meeting, the surgeon asked whether there had been any comparative studies…
Clauses: NONE
2009 🔒 Subscribe
🔒 Subscribers only
AUTH/2008/6/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
A member of the public complained about promotion of Rectogesic (glyceryl trinitrate (GTN) rectal ointment) by ProStrakan, including alleged breaches of an undertaking given in Case AUTH/1892/9/06.…
Clauses: NONE
2007 🔒 Subscribe
🔒 Subscribers only
AUTH/1971/3/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche/GSK Bonviva “Building bones” claim ruled misleading and unsubstantiated (AUTH/1971/3/07 & AUTH
Servier complained about Roche Products Ltd and GlaxoSmithKline UK Ltd promotional materials for Bonviva (ibandronic acid): a leavepiece (BON/LVP/06/25189/1) and a journal advertisement (BON/DPS/06…
Clauses: NONE
2007 🔒 Subscribe
🔒 Subscribers only
AUTH/2049/9/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GSK and Roche
GlaxoSmithKline (GSK) and Roche had previously given undertakings (in Cases AUTH/1971/3/07 and AUTH/1972/3/07) not to use the Bonviva (ibandronic acid) claim/strapline “Building Bones” after 13…
Clauses: NONE
2007 🔒 Subscribe
🔒 Subscribers only
AUTH/1968/2/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Anonymous v Genus and ProStrakan
An anonymous complainant challenged a Prescriber journal advertisement (5 February) for Tabphyn MR (tamsulosin) featuring the claim: “Spend fewer pennies on the treatment of BPH”.The complainan…
Clauses: NONE
2007 🔒 Subscribe
🔒 Subscribers only
AUTH/1911/11/06
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
P&G/Sanofi slide kit on Bonviva
Roche (on behalf of itself and GlaxoSmithKline) complained about a promotional slide kit (ACT 3206) produced by Procter & Gamble and Sanofi-Aventis (Alliance for Better Bone Health) about Roche…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1892/9/06
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan press release on Rectogesic
A member of the public complained about wording in a ProStrakan press release announcing the purchase of worldwide rights to, among other products, Rectogesic (glyceryl trinitrate (GTN) rectal oint…
Clauses: NONE
2006 🔒 Subscribe
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews