PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Recently Added NEW Latest cases added to the library
AUTH/3282/11/19
Gilead Sciences Europe
Social Media & Digital · 2019
▶ Video 🎧 Podcast
AUTH/2991/11/17
Pfizer
Samples & Gifts · 2015
▶ Video 🎧 Podcast
AUTH/2082/1/08
Recordati Pharmaceuticals
Promotional Material · 2019
▶ Video 🎧 Podcast
AUTH/2079/1/08
Gamble Pharmaceuticals UK
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2102/2/08
Meda Pharmaceuticals
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2149/7/08
Syner-Med
Promotional Material · 2008
▶ Video 🎧 Podcast
AUTH/2428/8/11
AstraZeneca
Scientific Information · 2008
▶ Video 🎧 Podcast
AUTH/1899/10/06
AstraZeneca
Samples & Gifts · 2019
▶ Video 🎧 Podcast
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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 84 results · Immunology & Rheumatology  · Clear
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AUTH/3896/5/24
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche
An anonymous, contactable health professional complained that a UK patient organisation’s self-management programme materials did not clearly declare Roche’s involvement “from the outset”.T…
Clauses: NONE
2024 🔒 Subscribe
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AUTH/3742/2/23
Patient Organisations Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Takeda UK
Takeda UK made a voluntary admission about a letter sent to 266 UK-based suppliers (7 February 2023) about new global payment terms.The letter was created and distributed by Takeda’s Global Procu…
Clauses: 9.1
2023 🔒 Subscribe
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AUTH/3748/2/23
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Otsuka Europe website
An anonymous, non-contactable complainant (described as an ex-employee) complained about an Otsuka Europe website page titled “Therapy Areas in Europe”.The Nephrology section stated Otsuka was …
2023 🔒 Subscribe
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AUTH/3773/6/23
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Astellas
An anonymous, non-contactable complainant (described as a pharmaceutical company employee) complained about an Astellas LinkedIn post advertising a company-organised presentation at UK Kidney Week …
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3843/11/23
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Novartis
Two anonymous, non-contactable complaints were received and amalgamated.A Novartis UK-based employee (in a global role; not apparently senior) ‘liked’ two LinkedIn posts that referenced Cosenty…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3864/12/23
HCP Hospitality & Meetings Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Celltrion
A lead pharmacist at a University Hospitals NHS Trust complained about statements made by a Celltrion representative during an MS Teams meeting on 10 October 2023 (meeting not recorded).The meeting…
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AUTH/3675/7/22
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Novartis breached ABPI Code over Jakavi webpage claim implying statistically significant survival be
An anonymous (initially contactable) health professional complained about promotional claims on the Jakavi (ruxolitinib phosphate) webpage on the Novartis UK health professional website.The webpage…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3713/11/22
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
PMCPA AUTH/3713/11/22
Tillotts asked Dr Falk to withdraw a Budenofalk 3mg capsules digital advertisement (UI 2200023) following inter-company dialogue about an allegedly misleading claim.Inter-company dialogue concluded…
Clauses: 9.1
2022 🔒 Subscribe
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AUTH/3716/11/22
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Ferring Pharmaceuticals
Tillotts and Ferring entered inter-company dialogue about Pentasa promotional material containing incorrect prescribing information for adult acute dosing (division of doses stated as “2–4” r…
2022 🔒 Subscribe
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AUTH/3705/11/22
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie
An anonymous, contactable complainant challenged dosing information for Rinvoq (upadacitinib) on AbbVie’s UK HCP product website (AbbViePro).The webpage’s ‘Dosing recommendations’ section s…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3668/6/22
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Galapagos
A health professional complained about promotional claims on Galapagos UK’s HCP website for Jyseleca (filgotinib): strengthofbalance.co.uk.The homepage banner stated: “Strength of Balance” an…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3682/8/22
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Accord
An anonymous, non-contactable complainant alleged an Accord representative had been selling/promoting Methofill (methotrexate) off-licence to nurses.In July 2022, a Specialist Nurse for Children’…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3681/8/22
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Tillotts representative visit to GP practice
An integrated care board (ICB) staff member raised concerns after receiving a complaint from a pharmacist at a local GP practice about a Tillotts representative promoting Octasa (mesalazine).The ph…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3712/11/22
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie breached ABPI Code over Rinvoq webpages
A health professional complained about two AbbViePro promotional webpages for Rinvoq (upadacitinib) in rheumatoid arthritis (RA) and psoriatic arthritis (PsA).The pages used imagery of young women …
Clauses: NONE
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AUTH/3650/5/22
Off-label Promotion Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Eli Lilly v UCB
Eli Lilly complained about three claims in a UCB promotional leavepiece for Bimzelx (bimekizumab) aimed at dermatology health professionals (Sept 2021 leavepiece ref IL-P-BK-PSD-2100004; updated No…
2022 🔒 Subscribe
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AUTH/3453/1/21
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Pfizer
An anonymous, non-contactable complainant (a “concerned doctor”) complained on behalf of a gastroenterology team about a named Pfizer representative promoting Xeljanz (tofacitinib).Allegations …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3474/2/21
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Britannia
Ever Pharma complained that Britannia Pharmaceuticals Ltd used an 0844 business-rate telephone number for calls about services and patient information related to APO-go (apomorphine).Ever Pharma al…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3496/3/21
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie breached ABPI Code over Skyrizi banner implying BAD guidelines specifically recommended it fi
A health professional complained about a digital banner ad for Skyrizi (risankizumab) placed by AbbVie on the British Dermatological Nursing Group website.The banner headline stated: “BAD [Britis…
Clauses: 9.1,3.2
2021 🔒 Subscribe
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AUTH/3527/6/21
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
LEO Pharma
LEO Pharma UK made a voluntary admission after discovering that transfers of value (ToVs) made by the global organisation to UK-based patient organisations in 2019 had not been captured in UK discl…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3530/7/21
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie
An AbbVie UK employee complained that senior management was encouraging the salesforce to behave unethically during the Covid-19 pandemic.Screenshots showed an internal email from a sales represent…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3582/11/21
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Galapagos
AbbVie complained about promotional claims on Galapagos’ UK/Ireland HCP website strengthofbalance.co.uk for Jyseleca (filgotinib) in rheumatoid arthritis.The complaint focused on two webpages/mat…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3311/2/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Leo Pharma
An anonymous, non-contactable complainant asked the PMCPA to assess a media advisory board for Kyntheum (brodalumab) run by Leo Pharma Laboratories Ltd, referencing an MHRA investigation report.Nin…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3421/11/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Novartis
A UK health professional complained about Cosentyx (secukinumab) promotion on LinkedIn by Novartis Pharmaceuticals UK.The complainant provided a screenshot of a named Novartis employee’s LinkedIn…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3436/12/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen
Janssen-Cilag made a voluntary admission that it failed to maintain oversight and high standards for a nurse-led Stelara (ustekinumab) homecare service delivered by a third-party provider.The servi…
Clauses: NONE
2020 🔒 Subscribe
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