PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 21 results · Data & Publications · Immunology & Rheumatology  · Clear
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AUTH/3182/4/19
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Astellas breached ABPI Code after repeated calls to pharmacist who said they didn’t speak to industr
A pharmacist responsible for introducing new medicines to a state-funded pharmaceutical service complained about the frequency of telephone calls from Astellas representatives.The calls related mai…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3105/10/18
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Eli Lilly
A hospital pharmacy team leader complained about a compassionate (free of charge) supply of Olumiant (baricitinib) 4mg tablets requested by a named consultant rheumatologist for a complex patient w…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3121/11/18
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Biogen Idec
A hospital doctor complained about an Imraldi (adalimumab) mailing sent by Biogen Idec to their home address which required a signature, meaning they had to collect it from a post office five miles…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3074/9/18
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Director v AbbVie (AUTH/3074/9/18)
A complaint was brought by the Director against AbbVie.The subject matter related to clinical trial disclosure.The case was assessed under the ABPI Code year 2016.
Clauses: NONE
2018 🔒 Subscribe
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AUTH/2953/4/17
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk journal ad for Salofalk Granules
Tillotts Pharma UK Limited complained about a journal advertisement (ref DrF 17/041) for Salofalk (mesalazine, prolonged release) Granules placed by Dr Falk Pharma UK Ltd and published in Frontline…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2966/8/17
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Takeda
A complaint was made by a consultant against Takeda.The complaint related to the promotion of vedolizumab.The PMCPA considered the matter under the ABPI Code of Practice (applicable Code year: 2016).
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2879/10/16
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Bristol
An anonymous, non-contactable member of the public alleged their mother (with severe rheumatoid arthritis) was prescribed Orencia (abatacept) in 2014.The complainant alleged a nurse from a third pa…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2876/9/16
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie
A health professional complained about a two-page Humira (adalimumab) journal advertisement (ref AXHUG160440b(2)) published in Gastrointestinal Nursing, September 2016.The ad included the claim: �…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2762/5/15
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Astellas
A complaint was brought by the Director under Paragraph 5.1 against Astellas.The subject matter related to clinical trial disclosure for Betmiga.The PMCPA concluded the matter was outwith the scope…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2724/7/14
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Tillotts v Ferring
Tillotts complained about a cost comparison bar chart for Pentasa (mesalazine) in a Ferring e-detail aid (ref PA/283/2014/UK) titled: “Pentasa is less expensive than many other brands of 5-ASA”…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2691/1/14
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Otsuka
A member of the public made a complaint to the PMCPA about clinical trial disclosure relating to Cimiza.The PMCPA determined the matter was outwith the scope of the ABPI Code of Practice.
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2587/3/13
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Almirall
An anonymous, non-contactable gastroenterology consultant alleged an Almirall representative told a colleague that free stock of Constella (linaclotide) could be offered as a trial to support a for…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2658/11/13
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Member of the public v UCB (Cimzia)
A member of the public made a complaint about clinical trial disclosure relating to Cimzia.The PMCPA assessed the complaint under the ABPI Code of Practice (Applicable Code year: 2012).The case was…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2599/4/13
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Anonymous v Merck Sharp & Dohme
An anonymous, non-contactable complainant alleged Merck Sharp & Dohme (MSD) offered clinics/hospitals a retrospective rebate on Cerazette use over a 12‑month period to counter loss of share a…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2397/4/11
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Hospital consultant v Warner Chilcott
A hospital consultant physician/gastroenterologist complained about a six-page gate-fold leavepiece for Asacol (modified release mesalazine) used with gastroenterologists and related health profess…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2423/7/11
Data & Publications Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Vifor Pharma
Pharmacosmos complained about a six-page gatefold leavepiece for Ferinject (ref 0090A/FER/2011) titled “Benefits of Ferinject in managing iron deficiency anaemia in inflammatory bowel disease (IB…
Clauses: 9.1,26.1
2011 🔒 Subscribe
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AUTH/2238/6/09
Data & Publications Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Shire misleadingly presented Mezavant XL “68% maintained remission” claim (AUTH/2238/6/09)
Procter & Gamble complained that Shire’s promotional leavepieces for Mezavant XL (mesalazine prolonged release) presented maintenance-of-remission data in a misleading way.Two leavepieces (UK…
Clauses: 9.1
2009 🔒 Subscribe
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AUTH/2287/12/09
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche & Chugai
A doctor complained about a 12-page rheumatology supplement, “Rheumatoid arthritis – from policy to action”, distributed with the Health Service Journal (HSJ) on 10 December 2009.The suppleme…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2173/10/08
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Syner
A nurse complained about a revised Ferinject (ferric carboxymaltose) detail aid titled “The next generation of intravenous iron” (ref F17) issued by Syner-Med.Page 1 listed features of the “n…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2105/3/08
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Procter & Gamble
An anonymous doctor complained about a poster in a hospital outpatients department recruiting patients to the “CODA Trial – Colitis: Once daily Asacol”.The complainant said the poster led to …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2154/8/08
Data & Publications Breach 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche / Chugai — Tocilizumab (RoActemra)
Roche and Chugai voluntarily admitted that a media release about new tocilizumab EULAR data contained headline claims describing tocilizumab as the "first and only" biologic to show super…
Clauses: 20.2,9.1
2008 🔒 Subscribe
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