PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 33 results · Social Media & Digital · Immunology & Rheumatology  · Clear
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AUTH/3896/5/24
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche
An anonymous, contactable health professional complained that a UK patient organisation’s self-management programme materials did not clearly declare Roche’s involvement “from the outset”.T…
Clauses: NONE
2024 🔒 Subscribe
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AUTH/3748/2/23
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Otsuka Europe website
An anonymous, non-contactable complainant (described as an ex-employee) complained about an Otsuka Europe website page titled “Therapy Areas in Europe”.The Nephrology section stated Otsuka was …
2023 🔒 Subscribe
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AUTH/3773/6/23
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Astellas
An anonymous, non-contactable complainant (described as a pharmaceutical company employee) complained about an Astellas LinkedIn post advertising a company-organised presentation at UK Kidney Week …
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3843/11/23
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Novartis
Two anonymous, non-contactable complaints were received and amalgamated.A Novartis UK-based employee (in a global role; not apparently senior) ‘liked’ two LinkedIn posts that referenced Cosenty…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3675/7/22
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Novartis breached ABPI Code over Jakavi webpage claim implying statistically significant survival be
An anonymous (initially contactable) health professional complained about promotional claims on the Jakavi (ruxolitinib phosphate) webpage on the Novartis UK health professional website.The webpage…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3713/11/22
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
PMCPA AUTH/3713/11/22
Tillotts asked Dr Falk to withdraw a Budenofalk 3mg capsules digital advertisement (UI 2200023) following inter-company dialogue about an allegedly misleading claim.Inter-company dialogue concluded…
Clauses: 9.1
2022 🔒 Subscribe
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AUTH/3716/11/22
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Ferring Pharmaceuticals
Tillotts and Ferring entered inter-company dialogue about Pentasa promotional material containing incorrect prescribing information for adult acute dosing (division of doses stated as “2–4” r…
2022 🔒 Subscribe
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AUTH/3705/11/22
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie
An anonymous, contactable complainant challenged dosing information for Rinvoq (upadacitinib) on AbbVie’s UK HCP product website (AbbViePro).The webpage’s ‘Dosing recommendations’ section s…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3668/6/22
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Galapagos
A health professional complained about promotional claims on Galapagos UK’s HCP website for Jyseleca (filgotinib): strengthofbalance.co.uk.The homepage banner stated: “Strength of Balance” an…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3712/11/22
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie breached ABPI Code over Rinvoq webpages
A health professional complained about two AbbViePro promotional webpages for Rinvoq (upadacitinib) in rheumatoid arthritis (RA) and psoriatic arthritis (PsA).The pages used imagery of young women …
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3474/2/21
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Britannia
Ever Pharma complained that Britannia Pharmaceuticals Ltd used an 0844 business-rate telephone number for calls about services and patient information related to APO-go (apomorphine).Ever Pharma al…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3496/3/21
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie breached ABPI Code over Skyrizi banner implying BAD guidelines specifically recommended it fi
A health professional complained about a digital banner ad for Skyrizi (risankizumab) placed by AbbVie on the British Dermatological Nursing Group website.The banner headline stated: “BAD [Britis…
Clauses: 9.1,3.2
2021 🔒 Subscribe
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AUTH/3582/11/21
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Galapagos
AbbVie complained about promotional claims on Galapagos’ UK/Ireland HCP website strengthofbalance.co.uk for Jyseleca (filgotinib) in rheumatoid arthritis.The complaint focused on two webpages/mat…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3311/2/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Leo Pharma
An anonymous, non-contactable complainant asked the PMCPA to assess a media advisory board for Kyntheum (brodalumab) run by Leo Pharma Laboratories Ltd, referencing an MHRA investigation report.Nin…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3421/11/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Novartis
A UK health professional complained about Cosentyx (secukinumab) promotion on LinkedIn by Novartis Pharmaceuticals UK.The complainant provided a screenshot of a named Novartis employee’s LinkedIn…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3436/12/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen
Janssen-Cilag made a voluntary admission that it failed to maintain oversight and high standards for a nurse-led Stelara (ustekinumab) homecare service delivered by a third-party provider.The servi…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3379/9/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche and Chugai
A UK health professional complained about a sponsored product review on the Guidelines in Practice website about RoActemra (tocilizumab) for giant cell arteritis (GCA) in adults, published by Roche…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3154/2/19
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk Pharma
A “concerned UK health professional” complained about Dr Falk Pharma’s health professional website and links from it, referencing Budenofalk, Salofalk, Ursofalk and Jorveza.On Budenofalk, Sal…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3253/10/19
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Celgene breached ABPI Code over Otezla BMJ “tile” ad missing PI link and separate certification (AUT
An anonymous UK health professional complained about an Otezla (apremilast) advertisement placed on bmj.com by Celgene Limited.The ad appeared as an “information tile” on a BMJ hosted-content p…
Clauses: 4.1,4.3,4.9
2019 🔒 Subscribe
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AUTH/3273/10/19
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Gedeon Richter website
A UK health professional complained about the online “Gedeon Richter Resource Centre”, described as providing training for health professionals and resources to use with patients.The complainan…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3112/11/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Lilly rheumatology website
A UK health professional complained about Lilly’s rheumatology website (www.lillyrheumatology.co.uk), saying it was unclear if it was promotional or an HCP resource.The site required users to sel…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3134/12/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Shield
An anonymous complainant (described as a concerned UK health professional) challenged content in the FAQs on Shield’s Feraccru (ferric maltol) website for health professionals.FAQ 1 (Hb): The sit…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3063/9/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk Pharma
Dr Falk Pharma UK made a video (2015) with a third party for use on the NHS Alliance website for 12 months.The video discussed inflammatory bowel disease and treatment, included a patient case stud…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3111/10/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Pfizer
A contactable complainant (a concerned UK health professional) alleged prescribing information (PI) on Pfizer’s PfizerPro website for Xeljanz (tofacitinib), Sutent (sunitinib) and Champix (vareni…
Clauses: NONE
2018 🔒 Subscribe
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