PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 119 results · Social Media & Digital · Other  · Clear
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AUTH/3874/02/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable complainant (ex-employee) alleged a public LinkedIn post and profile headline named three Sanofi prescription medicine brand names as part of a job title.The post was …
Clauses: NONE
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AUTH/3911/5/24
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Theramex
A complaint was made about the ‘About Us’ section of Theramex’s corporate LinkedIn page.The page stated: “A new global women’s healthcare company that provides innovative, effective and s…
Clauses: 4.1
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AUTH/3913/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Idorsia
An anonymous, contactable complainant (a concerned healthcare professional) complained about Idorsia’s UK HCP portal website (pro.idorsia.uk).Allegation 1: The landing page offered two self-selec…
Clauses: NONE
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AUTH/3904/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Gedeon Richter
A healthcare professional complained about an Evra (norelgestromin/ethinyl estradiol) promotional advertisement shown on a closed UK doctors’ network.The complainant alleged the ad omitted “key…
Clauses: NONE
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AUTH/3893/4/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
An anonymous, contactable complainant alleged a healthcare partnership website did not prominently declare Roche sponsorship “from the outset”, with the declaration only appearing at the end of…
Clauses: NONE
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AUTH/3914/05/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Jazz Pharmaceuticals
An anonymous, contactable complainant (a health professional) alleged Jazz’s involvement in a patient organisation’s 2023 conference was not declared clearly from the outset of an “Events” …
Clauses: NONE
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AUTH/3895/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach for patient organisation articles
An anonymous complainant challenged four patient-facing Q&A articles on a patient organisation website that were funded by GSK via a grant.The funding statement appeared only at the bottom of e…
Clauses: NONE
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AUTH/3915/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach for unclear sponsorship disclosure on third-party conference webpages (AUTH/3915/5/24)
A health professional complained that a healthcare organisation’s conference was sponsored by GSK but this was not clearly declared from the start of: (1) a conference programme overview webpage …
Clauses: NONE
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AUTH/3798/7/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bausch & Lomb voluntary admission after former agency LinkedIn post referenced Emerade (No breach)
Bausch & Lomb made a voluntary admission after discovering a LinkedIn post by a creative agency it had previously used, but was not currently under contract with.The agency’s post included th…
Clauses: NONE
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AUTH/3799/7/23
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Grünenthal voluntary admission
Grünenthal made a voluntary admission about an employee in Market Access whose role involved calling on health professionals.The employee started employment in February 2022 but did not start/take…
Clauses: 10.2
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AUTH/3818/9/23
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Complainant v GSK
A complaint was made against GSK concerning allegations about a webpage.The PMCPA assessed whether the matter fell within the scope of the ABPI Code of Practice.
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AUTH/3839/10/23
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Ipsen
Ipsen identified (via an internal audit) that one employee in a promotional, customer-facing role calling on health professionals in Northern Ireland had no ABPI representative exam certificate on …
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AUTH/3820/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi Sankyo
An anonymous, non-contactable complainant alleged Daiichi Sankyo was using AI technology to record healthcare professional (HCP) calls “covertly”, stating it was for representative training.Dai…
Clauses: NONE
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AUTH/3829/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Complainant v GSK
An anonymous complainant alleged an HCP conference website did not disclose that GSK funded/sponsored the event on the homepage or registration pages.The complaint cited Clauses 10.9, 5.1 and 2 (20…
Clauses: NONE
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AUTH/3830/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi Sankyo UK
An anonymous, contactable complainant alleged Daiichi Sankyo UK funded/sponsored a named event but the sponsorship statement was not provided on the event home page and registration page.The compla…
Clauses: NONE
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AUTH/3808/8/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sun Pharma
An anonymous complainant said they had tried for two weeks to contact Sun Pharma but phone numbers found online did not work (one went to a Vodafone voicemail; another was unavailable) and the webs…
Clauses: NONE
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AUTH/3855/11/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable complainant (self-described health professional) ran three Google searches and alleged they could access Bayer “advertisements” for multiple medicines, meaning pre…
Clauses: NONE
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AUTH/3845/11/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach upheld on taskforce website
An anonymous complainant alleged GSK funded a patient organisation to support a therapy-area taskforce, but the taskforce website and related materials did not clearly declare GSK’s support “fr…
Clauses: NONE
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AUTH/3613/2/22
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
A complaint was made alleging promotion on LinkedIn.The complaint also alleged a breach of an undertaking.The PMCPA concluded the matter was outwith the scope of the ABPI Code.
Clauses: NONE
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AUTH/3669/6/22
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Small Pharma website
An anonymous, contactable complainant (a health professional) challenged content on Small Pharma’s open-access website (smallpharma.com).The complainant alleged there was no clear delineation of …
Clauses: NONE
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AUTH/3476/2/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Leo Pharma
A contactable complainant challenged statements on a named Leo Pharma medical department employee’s publicly viewable LinkedIn profile (open privacy settings alleged), including claimed qualifica…
Clauses: NONE
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AUTH/3480/3/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach of
A complainant (self-described concerned healthcare professional) cited a third-party LinkedIn post reviewing four historic GSK cases (AUTH/2787/8/15, AUTH/3148/1/19, AUTH/3328/4/20, AUTH/3341/5/20)…
Clauses: NONE
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AUTH/3490/3/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Britannia Pharmaceuticals
In responding to another PMCPA case (AUTH/3355/5/20), Britannia Pharmaceuticals Ltd made a voluntary admission that it had failed to publish details about certain investigator-led trials.Under Para…
Clauses: NONE
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AUTH/3489/3/21
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Otsuka Europe
Otsuka Pharmaceutical Europe made a voluntary admission about delays in notifying affiliates of an updated Samsca (tolvaptan) summary of product characteristics (SPC/SmPC) and associated prescribin…
Clauses: 9.1,9.2
2021 🔒 Subscribe
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