PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 15 results · Off-label Promotion · Other  · Clear
🔒 Subscribers only
AUTH/3731/1/23
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
Consilient Health
A health professional complained about a two-page printed British Medical Journal (BMJ) item certified as a promotional advertisement by Consilient Health (BMJ dated 21 January 2023, between pages …
Clauses: 9.1
2023 🔒 Subscribe
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AUTH/3706/11/22
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
CSL Vifor
An ex-employee complained about CSL Vifor’s non-promotional service/tools offered to NHS Trusts to support pre-operative anaemia screening and treatment service development.The complainant allege…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3312/2/20
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Johnson & Johnson
An anonymous UK health professional complained about a journal advertisement for Nicorette (nicotine) (ref UK/NI/19-14927a) placed in Guidelines in Practice (January 2020 edition).The ad’s prescr…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3278/11/19
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Strides Pharma UK Ltd breached ABPI Code over ‘The Licensed Vitamin D3 of Choice’ claim for Strivit-
An anonymous, non-contactable complainant challenged a journal advertisement for Strivit-D3 (colecalciferol) placed by Strides Pharma UK Ltd in the print edition of MIMS (September 2019).The headli…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3140/12/18
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Amgen
A health professional complained that Disclosure UK incorrectly showed they had received financial support (transfers of value) from Amgen.The complainant said they had never received support or ha…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/2971/8/17
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
CCG v Thame Laboratories
Two CCG staff complained about a letter Thame Laboratories sent to a clinician about prescribing Sodibic Oral Solution (sodium bicarbonate) as a food supplement instead of Thamicarb Oral Solution (…
Clauses: 2,3.2,4.2
2017 🔒 Subscribe
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AUTH/2875/9/16
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Recordati breached the Code over misleading guideline and “lowest volume” claims in Cleen/CitraFleet
A health professional complained about a two-page print advertisement for Cleen and CitraFleet published in Gastrointestinal Nursing (September 2016).The ad headline referred to “two remarkable e…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2758/5/15
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
Stirling Anglian
Galen complained about Stirling Anglian’s promotion of CosmoCol (Macrogol 3350 plus electrolytes) via (1) an “abbreviated advertisement” in MIMS (March 2015) and (2) a one-page leavepiece (pr…
2015 🔒 Subscribe
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AUTH/2815/12/15
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AbbVie v Piramal
AbbVie complained about a Piramal leaflet describing a “drop test” of Sevoflurane Piramal screw-top glass bottles (ref MKT-SEV-025), used at a European conference and also used with customers a…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2333/7/10
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Bayer
An anonymous complainant received an unsolicited four-page document titled ‘Prescribing Policy: Vardenafil as first choice for erectile dysfunction’, stated as supported by an educational grant…
Clauses: 9.1,4.1
2010 🔒 Subscribe
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AUTH/2239/6/09
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bracco letter about US
A hospital consultant radiologist complained about an unsolicited letter dated 21 April 2009 from Bracco UK Ltd.The complainant alleged the letter was sent to radiology centres across the UK to inf…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2218/3/09
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
AstraZeneca voluntarily reported that promotion of Nexium 40mg (esomeprazole) was inconsistent with Section 4.2 (posology) of the Nexium SPC. The issue arose during an internal review of the Nexium…
Clauses: 4.3
2009 🔒 Subscribe
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AUTH/2114/4/08
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare (UK) Limited — Gaviscon Advance (sodium alginate/potassium bicarbonate)
A practice pharmacist at a medical centre complained about the strapline “Reflux super-suppressant” used in an advertisement/advertorial for Gaviscon Advance (sodium alginate/potassium bicarbon…
Clauses: 7.2,7.4,7.10,9.1
2008 🔒 Subscribe
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AUTH/2143/7/08
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Syner-Med detail
A nurse complained about information provided at a Syner-Med exhibition stand about Ferinject (ferric carboxymaltose), an injectable iron preparation, and about a detail aid titled “The next gene…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/1946/1/07
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare
Pfizer Consumer Healthcare complained about a two-page ‘Quick Guide’ bound-in insert in The Practitioner (Nov 2006) titled ‘Best practice in childhood fever – the comfort cycle’.The inser…
Clauses: 9.1,9.2,9.3
2007 🔒 Subscribe
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