PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 431 results · HCP Hospitality & Meetings  · Clear
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AUTH/2092/1/08
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Lilly
Bayer Schering Pharma complained that Eli Lilly may have promoted Cialis (tadalafil) for an unlicensed cardiovascular-related indication and an unlicensed dosage.The complaint relied on market rese…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2084/1/08
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis
An anonymous, non-contactable complainant alleged excessive hospitality and inappropriate representative conduct at a Novartis-sponsored meeting held at a restaurant in January 2008.Allegations inc…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2029/7/07
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi-Aventis & Bristol-Myers Squibb
The Myocardial Infarction National Audit Project (MINAP) complained about a series of meetings sponsored by Sanofi-Aventis and Bristol-Myers Squibb, focusing on one meeting invitation for “Gettin…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2023/7/07
HCP Hospitality & Meetings Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Pfizer
A teaching PCT pharmacist complained about a Pfizer Champix (varenicline) GP referral aid (a pad of tear-off letters) used by smoking cessation service providers (including community pharmacists an…
Clauses: 9.1,9.2
2007 🔒 Subscribe
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AUTH/2020/7/07
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous, non-contactable member of a primary care trust (PCT) medicines management team complained about a computer “budget impact” cost model for Januvia (sitagliptin) presented at a PCT …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2015/7/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer Schering Pharma
Eli Lilly complained about a journal advertisement (ref 7LEVI05) and a leavepiece (ref 7LEVI07) promoting Levitra (vardenafil) by Bayer Schering Pharma.Both items claimed: “Works first time in 9 …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2014/6/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A lead consultant in public health at a PCT complained about Pfizer’s promotion of Champix (varenicline).The complaint focused on a June 2007 meeting for GPs, practice managers and stop smoking a…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2009/6/07
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Flynn Pharma
An anonymous complainant said they received Flynn Pharma promotional mailings about Medikinet/Medikinet XL (ADHD) despite stating they did not and had never treated ADHD.The mailing included a repl…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1992/4/07
HCP Hospitality & Meetings Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
A pharmacist practitioner complained about a Sanofi-Aventis representative’s conduct during promotion of Lantus (insulin glargine) and Acomplia (rimonabant).Lantus allegation: the rep briefly sho…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2006/5/07
HCP Hospitality & Meetings Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK breach over Seretide TORCH mortality display
A pharmacist practitioner complained about GlaxoSmithKline’s promotion of Seretide (salmeterol/fluticasone) at a meeting using small exhibition display boards.One panel showed TORCH study mortali…
Clauses: 4.1,9.1
2007 🔒 Subscribe
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AUTH/1980/3/07
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
Two Guardian articles (26 March 2007) criticised promotion of Gardasil (HPV vaccine) and Sanofi Pasteur MSD’s activities, including alleged “battering ram” tactics and a Paris cervical cancer…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2076/12/07
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Abbott
A lead hospital pharmacist (HIV/ID and antimicrobials) complained about the conduct of an Abbott representative.The representative paged the pharmacist and asked if she could increase the hospital�…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2070/11/07
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka and Bristol
Anonymous complainants alleged Otsuka (and in related complaints, Otsuka and Bristol-Myers Squibb) provided inappropriate hospitality to psychiatrists at a South Asian Psychiatric Forum weekend mee…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2064/11/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
A general practitioner complained that a Roche representative had offered to provide a Christmas lunch for the primary care team, allegedly amounting to sponsorship of a meeting wholly of a social …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2063/10/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Abbott advisory board invite
A consultant physician complained about an invitation from Abbott to attend a renal care advisory board (Zemplar/paricalcitol) with an honorarium of £500 for a 6-hour session, plus travel/accommod…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2054/10/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous telephone caller alleged Sanofi-Aventis was asking representatives to breach the Code by making their bonus dependent on seeing key customers 9–12 times.The complainant alleged that,…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2037/8/07
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva educational meeting on
A pharmaceutical adviser at a Primary Care Trust (PCT) complained about statements made by Teva’s medical director at a Teva-organised educational meeting (“How to Improve Asthma in General Pra…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1999/5/07
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Pfizer
Allergan complained about arrangements for two meetings during the American Academy of Ophthalmology (AAO) annual meeting in Las Vegas (9–11 Nov 2006), sponsored by Pfizer Inc (Pfizer Limited’s…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1998/8/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous GP complained about a meeting invitation issued by two Merck Sharp & Dohme (MSD) representatives, describing it as “one of the most unprofessional invitations” and saying it to…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1995/4/07
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Wyeth
An anonymous complainant alleged inappropriate hospitality linked to a June 2007 meeting of the Midlands Psychiatric Research Group (also referred to as ‘West Midland Research Group’).Allegatio…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1994/4/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen
An anonymous complainant alleged inappropriate hospitality linked to an “international conference” run by the “West Midland Research Group”, including free hotel, food and an evening cultur…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1993/4/07
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant alleged inappropriate hospitality linked to a June 2007 meeting of the Midlands Psychiatric Research Group (MPRG), suggesting it was more of a social “get-together” wit…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1987/4/07
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
A prescribing advisor complained about a journal advertisement (ref CRES11768) for Crestor (rosuvastatin) by AstraZeneca UK Limited, published in Pharmacy in Practice (March/April).The ad stated: �…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1981/3/07
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ALK-Abelló
A consultant in respiratory medicine complained about receiving several unsolicited emails from ALK-Abelló (UK) Limited about Grazax (SQ-T oral lyophilisate), plus an “absolute barrage” of inf…
Clauses: NONE
2007 🔒 Subscribe
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