PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/3906/5/24
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Boehringer Ingelheim
An anonymous complainant found a Jardiance (empagliflozin) case-study slide deck (“Weight and type 2 diabetes”) accessible via a URL on a Boehringer promotional website.The deck appeared to hav…
Clauses: NONE
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AUTH/3914/05/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Jazz Pharmaceuticals
An anonymous, contactable complainant (a health professional) alleged Jazz’s involvement in a patient organisation’s 2023 conference was not declared clearly from the outset of an “Events” …
Clauses: NONE
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AUTH/3919/6/24
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca corporate medicines webpage
A clinician complained about AstraZeneca’s UK corporate website medicines webpage (a public-facing list of medicines with links to SPCs on emc).The complainant alleged black triangle errors betwe…
Clauses: NONE
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AUTH/3899/5/24
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Complainant v GSK
An anonymous, contactable health professional complained that a COPD “therapy review service” had been misclassified as a Joint Working project (arguing not all parties made a significant contr…
Clauses: NONE
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AUTH/3898/5/24
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK COPD decision support tool
An anonymous complainant alleged an online COPD decision support tool sponsored by GSK did not declare GSK’s involvement from the outset of the tool’s homepage; the declaration appeared only at…
Clauses: NONE
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AUTH/3895/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach for patient organisation articles
An anonymous complainant challenged four patient-facing Q&A articles on a patient organisation website that were funded by GSK via a grant.The funding statement appeared only at the bottom of e…
Clauses: NONE
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AUTH/3894/4/24
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Serono
An anonymous, non-contactable complainant challenged a UK health professional’s LinkedIn post that linked to slides from a Barcelona (Spain) meeting (27 April 2024) organised and funded by Merck …
Clauses: NONE
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AUTH/3903/5/24
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Complainant v GSK (Blenrep website safety claim)
Clauses: NONE
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AUTH/3915/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach for unclear sponsorship disclosure on third-party conference webpages (AUTH/3915/5/24)
A health professional complained that a healthcare organisation’s conference was sponsored by GSK but this was not clearly declared from the start of: (1) a conference programme overview webpage …
Clauses: NONE
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AUTH/3916/5/24
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Angelini
A former employee complained about Angelini’s promotional activities for Ontozry (cenobamate) across three meeting settings in 2023: a UK meeting (Southern Epilepsy Forum), a UK “Cenobamate Roa…
Clauses: NONE
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AUTH/3744/2/23
Social Media & Digital Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
A promotional webpage on a third-party hosted site (“Chronic Conditions”) included a single-click link to prescribing information (PI) for Pradaxa and Praxbind.The PI link stopped working from …
Clauses: 4.3
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AUTH/3754/3/23
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A concerned health professional found that a booking form for a “Free Weight Management Course (WEBINAR + PGD)” was still accessible online via a specific Google search term.The form related to…
Clauses: NONE
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AUTH/3741/2/23
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer
A member of the public complained (Feb 2023) about a Pfizer US employee’s tweet (Nov 2020) about a Pfizer/BioNTech press release on Phase 3 results for a COVID-19 vaccine candidate.A senior Pfize…
Clauses: 9.1,9.2
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AUTH/3721/1/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Pfizer UK tweets linking to Pulse Today sponsored article
Pfizer UK posted a series of three tweets (Dec 2022) from the public @Pfizer_UK account linking to a Pulse Today online article titled “Adopting a prevention-first mindset this winter”.The link…
Clauses: NONE
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AUTH/3739/2/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Valneva UK
A health professional complained about Valneva’s “Valneva in Partnership” (VIP) website and a downloadable Japanese encephalitis (JE) consumer awareness leaflet.The complainant alleged the VI…
Clauses: NONE
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AUTH/3727/1/23
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Janssen
A UK cardiologist complained about a Janssen-hosted video of a Janssen-sponsored PAH symposium (“Connect, confirm, combine in pulmonary arterial hypertension”) on a Janssen website for UK healt…
Clauses: NONE
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AUTH/3736/2/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AAA website
An anonymous, contactable health professional complained about AAA’s “RLT Hub” website accessed via a Medscape email inviting recipients to learn more about Pluvicto.On the HCP page, a bold s…
Clauses: NONE
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AUTH/3745/2/23
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Tetris Pharma
A named complainant (not a health professional) received a LinkedIn sponsored message (Feb 2022) promoting Ogluo (glucagon), a prescription only medicine.The message introduced Ogluo, described pro…
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AUTH/3725/1/23
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis breached Clauses 2, 5.1 and 12.1 after outdated Entresto prescribing information appeared i
An anonymous health professional complained about Entresto (sacubitril/valsartan) prescribing information (PI) on Novartis’ UK HCP portal. Two downloadable documents contained older PI than the…
Clauses: NONE
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AUTH/3782/6/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca Forxiga website renal considerations complaint (AUTH/3782/6/23)
An anonymous health professional complained about AstraZeneca’s promotional website for Forxiga (dapagliflozin), specifically the “Prescribing & Dosing” webpage. The complaint focused on …
Clauses: NONE
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AUTH/3726/1/23
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
UCB
A LinkedIn post was shared by a UCB employee based in Germany stating: “Hope for patients with Lennox-Gastaut Syndrome!”.The post linked to a third-party website article titled: “Epilepsia Pu…
Clauses: 27.1
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AUTH/3724/1/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Complainant v GSK (Shingrix)
A UK physician complained about a 30-second GSK TV advert on shingles broadcast on Sky TV on 7 January 2023.The advert included a URL to a GSK shingles disease-awareness website and encouraged view…
Clauses: NONE
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AUTH/3732/1/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis
An anonymous, non-contactable complainant (described as a health professional) complained about Tasigna (nilotinib) prescribing information linked from Novartis’ UK HCP website (health.novartis.c…
Clauses: NONE
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AUTH/3743/2/23
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
BioMarin
An anonymous (initially contactable) complainant alleged a senior BioMarin leader based in the United Arab Emirates posted on LinkedIn referencing “recent approvals by FDA” and “EMA approval�…
2023 🔒 Subscribe
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