PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/2512/6/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Boehringer Ingelheim
An anonymous complainant raised a complaint concerning Twitter messages.The company named in the complaint was Boehringer Ingelheim.The PMCPA assessed whether the matter fell within the scope of th…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2526/8/12
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
A doctor complained about a lifestyle magazine advertisement (ref UK15219n 04/12) presented in an advertorial style with a ‘Shingles Aware’ logo.The headline stated: “If, like 90% of UK adult…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2523/7/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Teva
An anonymous, non-contactable complainant alleged a GP service provider ran a “VAT management in practice” meeting at a golf and country club with a “well maintained 9-hole golf course”.The…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2522/7/12
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Serono
A member of the public received an unexpected email from a market research agency inviting her to complete an online survey for Merck Serono about a new walking aid for people with multiple scleros…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2510/6/12
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ProStrakan
An anonymous, non-contactable pain physician alleged an un-named ProStrakan representative misled them about the titration schedule for Abstral (fentanyl citrate) at a meeting.The complainant said …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2494/3/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Galen
Norgine complained that Galen’s “Trustsaver” campaign (website, leavepiece and journal advertisements) made misleading/exaggerated cost-savings claims from switching from branded market leade…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2488/3/12
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Meda
A lead pharmacist complained about an uninvited email from Meda titled “Re. Adrenaline Autoinjectors & Patient Safety”.The email discussed confusion between administration techniques for ad…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2482/2/12
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk email invite to Diabetes UK symposium
An anonymous, contactable complainant received an email invitation (ref UK/DB/0112/0028b) to a Novo Nordisk satellite symposium at Diabetes UK 2012: “Weighing up the benefits: the practical use o…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2540/11/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AUTH/2540/11/12 & AUTH/2545/11/12
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2565/11/12
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
Three UK health professionals complained about email invitations to participate in an online market research survey on stroke prevention in non-valvular atrial fibrillation (NVAF).The survey was co…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2559/11/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Orion Pharma UK
An anonymous, non-contactable group of NHS health professionals complained about excessive hospitality linked to the Irish Society of Urology (ISU) annual meeting held in Belfast (Northern Ireland)…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2547/11/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
An anonymous, non-contactable group of NHS health professionals complained about pharmaceutical company support for the Irish Society of Urology (ISU) annual meeting held in Belfast (Northern Irela…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2544/11/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Napp
A general practitioner complained that she received a BuTrans (buprenorphine matrix patch) advertisement twice to her NHS email address.She said she generally avoided pharma representatives due to …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2542/11/12
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AUTH/2542/11/12 & AUTH/2543/11/12
A general practitioner (GP) received an email to his NHS email address promoting Trajenta (linagliptin), highlighting a series of Trajenta webcasts run by the Boehringer Ingelheim and Eli Lilly and…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2541/11/12
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Napp
A general practitioner (GP) received a promotional email advertisement for Flutiform (fluticasone/formoterol) to their NHS email address.The GP complained that a publicly funded NHS email network s…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2538/10/12
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
An ex-employee referenced earlier Seroquel case history and alleged five archived presentations on AstraZeneca’s corporate website (astrazeneca.com) made similar (allegedly false) weight-related …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2528/8/12
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Shire VPRIV press release
Genzyme complained about a Shire press release titled “Shire’s VPRIV (velaglucerase alfa for injection) Shows Significant Improvement in Gaucher-Related Bone Disease”, which included a promin…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2402/4/11
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Bayer
A journalist shared an InPharm article (“Digital Pharma: Bayer UK’s Twitter slip-up”) highlighting two Bayer Healthcare tweets about prescription-only medicines (POMs) and asking whether they…
2011 🔒 Subscribe
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AUTH/2399/4/11
Social Media & Digital Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Vifor Pharma
A renal anaemia nurse practitioner complained about an email relating to Ferinject (iron solution for injection/infusion) which they considered biased and implying savings.The email (sent by a thir…
Clauses: 4.1,4.9,9.1
2011 🔒 Subscribe
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AUTH/2394/3/11
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck/Teva
Boehringer Ingelheim complained about joint Lundbeck/Teva activities at the 2nd World Parkinson’s Congress (Glasgow, 22 Sept–1 Oct 2010) supporting Azilect (rasagiline).An invitation to a satel…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2393/3/11
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Baxter
Baxter notified the PMCPA that a review of training records showed that 21 of its representatives had not taken the ABPI Medical Representatives Examination within their first year of employment as…
Clauses: 9.1
2011 🔒 Subscribe
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AUTH/2382/1/11
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A general practitioner complained about Daily Mail (Mail Online) articles referring to liraglutide (Victoza), a prescription-only medicine indicated for adults with type 2 diabetes to achieve glyca…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2420/7/11
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Biogen Idec
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2409/6/11
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Anonymous v Cephalon (AUTH/2409/6/11)
An anonymous, non-contactable complainant (ex-employee) alleged a Cephalon medical affairs manager with signatory/approval powers was not a qualified doctor.The individual worked as an interim medi…
Clauses: NONE
2011 🔒 Subscribe
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