PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/2458/11/11
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Abbott
Abbott Laboratories voluntarily advised the PMCPA that one of its representatives had not taken the ABPI Medical Representatives Examination.The issue was identified during an internal review of re…
Clauses: 11.1
2011 🔒 Subscribe
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AUTH/2419/7/11
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Boehringer Ingelheim
A complaint was made by a Publisher/Editor against Boehringer Ingelheim.The matter related to a Mirapexin/Sifrol tweet.The PMCPA concluded the case was outwith the scope of the Code.
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2455/11/11
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Anonymous v Allergan (AUTH/2455/11/11)
An anonymous, non-contactable complainant reported a tweet sent by an Allergan employee to a patient organisation contact.The tweet named the prescription-only medicine (POM) Botox and included the…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2447/10/11
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Lilly (AUTH/2447/10/11)
An anonymous complainant alleged promotion of Cialis by Lilly.The PMCPA determined the matter was outwith the scope of the ABPI Code of Practice.No case report was issued.
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2436/9/11
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Shire
Genzyme complained about promotional claims on Shire’s UK website for VPRIV (velaglucerase alfa), an enzyme replacement therapy for Gaucher disease, comparing it with Genzyme’s Cerezyme (imiglu…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2444/10/11
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim Pradaxa website
A general practitioner complained about Boehringer Ingelheim’s Pradaxa (dabigatran) website (Pradaxa.co.uk).The complaint alleged the HCP section was not sufficiently access-restricted and effect…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2464/12/11
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novartis
A healthcare journalist complained about a Novartis Pharma AG (Basel, Switzerland) press release on EU approval of Galvus (vildagliptin) for type 2 diabetes patients with moderate or severe renal i…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2462/12/11
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Meda v ALK-Abelló
Meda Pharmaceuticals complained about ALK-Abelló’s UK website for Jext (adrenaline tartrate auto-injector), aimed at both patients and health professionals.Meda alleged the website’s “How do…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2456/11/11
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
GP complaint about Pradaxa e-promotion on doctors.net.uk (No breach)
A general practitioner complained about Boehringer Ingelheim’s promotion of Pradaxa (dabigatran) on a third-party website (www.doctors.net.uk).The complaint focused on a clinical paper summary (�…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2452/11/11
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Anonymous v Pierre Fabre
An anonymous, non-contactable complainant alleged a Pierre Fabre representative sent unsolicited emails to NHS colleagues without consent.The complainant said the emails (not provided) discussed an…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2442/10/11
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Vifor
Pharmacosmos alleged Vifor Pharma UK breached an undertaking given in AUTH/2422/7/11 (dated 30 August 2011) by continuing to use a claim about Ferinject and hypersensitivity reactions.Two press rel…
2011 🔒 Subscribe
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AUTH/2422/7/11
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Pharmacosmos v Vifor
Pharmacosmos complained about a six-page gatefolded Ferinject (ferric carboxymaltose) leavepiece (ref 0148/FER/2011) titled “Dosage and Administration Summary”, aimed at secondary care health p…
2011 🔒 Subscribe
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AUTH/2411/6/11
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pharmacosmos v Vifor
Pharmacosmos complained about a Vifor Pharma UK video referencing Ferinject (ferric carboxymaltose) shown to health professionals at the NHS Alliance Annual Conference (Nov 2010) as part of “NHS …
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2361/10/10
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Cephalon
An anonymous ex-employee complained about Cephalon’s sponsorship of 13 health professionals to attend a European pain congress (EFIC) in Lisbon (September 2009).The complaint was triggered by an …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2355/9/10
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Takeda website ‘What’s New’ link and press release for Mepact ruled promotional to the public (AUTH/
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2350/8/10
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pharmacosmos
Vifor Pharma UK Limited complained about promotion of Monofer (iron isomaltoside 1000 solution for injection/infusion) by Pharmacosmos A/S Denmark.Materials at issue: (1) an announcement on Pharmac…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2377/12/10
Social Media & Digital Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
MSD Janumet e-detail
Novo Nordisk complained about screen 7 of an e-detail for Janumet (sitagliptin + metformin) produced by Merck Sharp & Dohme (ref 02-11 JMT.10.GB.37010.AV). The screen headline stated: “Powerf…
Clauses: 9.1
2010 🔒 Subscribe
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AUTH/2363/10/10
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A General Practitioner complained about Merck Sharp & Dohme.The complaint related to an “Andropause” website.The case was considered by the PMCPA and concluded to be outwith the scope of th…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2305/3/10
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pfizer
A clinical pharmacist complained about a patient website produced and sponsored by Wyeth (www.menopausefacts.co.uk) about the risks and benefits of hormone replacement therapy (HRT).The website pre…
2010 🔒 Subscribe
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AUTH/2294/1/10
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
Three complaints were made about AstraZeneca’s UK promotion of Seroquel (quetiapine), focused on a British Journal of Psychiatry advertisement (April 2004).The ad included the claim: “The only …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2340/7/10
Social Media & Digital Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Dexcel Pharma
Novartis complained about Dexcel Pharma’s promotion of Deximune (ciclosporin) via a mailing (DEX/10/0013) and an online detail aid (DEX/10/0001).The materials stated patients could be started on,…
Clauses: 4.3,9.1
2010 🔒 Subscribe
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AUTH/2336/7/10
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
An anonymous, uncontactable medical contractor alleged unprofessional promotional practices in GlaxoSmithKline’s respiratory and allergy therapy area.Allegations included: (1) regular references …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2318/5/10
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2308/4/10
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Norgine
A BMJ article alleged a lack of transparency about Norgine’s role in a letter published in The Times (24 February 2010) titled “Patient wellbeing at risk from substituted generic medicines”. …
2010 🔒 Subscribe
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