PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 29 results · HCP Hospitality & Meetings · Diabetes  · Clear
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AUTH/3685/8/22
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sandoz
A health professional complained after patients reported Sandoz had stopped providing an Omnitrope insulated cool bag (with six cool packs) previously included in a “starter pack”/package deal.…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3471/2/21
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
A contactable complainant (described as a nurse) said that towards the end of 2020 a Sanofi representative emailed “Toujeo Coach” webinar invitations.The complainant alleged they had not given …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3455/1/21
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi breached ABPI Code over misleading “fewer prescriptions” claim for Toujeo DoubleStar in virtu
An anonymous, non-contactable complainant alleged a Sanofi representative, in a virtual promotional meeting for Toujeo (insulin glargine 300 units/ml), claimed Toujeo DoubleStar resulted in “fewe…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3549/7/21
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi Lantus rebates
An anonymous complainant (described as a Sanofi employee) alleged Sanofi had a strategy of offering Lantus (insulin glargine) rebates to prevent uptake of biosimilar insulin, which the complainant …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3559/9/21
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
An anonymous complainant (describing themselves as a Sanofi employee) raised concerns about a business unit’s push to develop health professional “advocates” for Toujeo (insulin glargine) and…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3576/11/21
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk webinar invite
A health professional complained about an email invitation advertising a webinar on type 2 diabetes and managing the post-COVID backlog.The webinar was organised and fully funded by Novo Nordisk; N…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3578/11/21
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca internal training role-plays with real HCPs
An AstraZeneca employee complained about internal “selling” training (Nov 2021) delivered with a third-party provider using real health professionals (HCPs) for simulated meetings/role-plays.Pa…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3190/4/20
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Takeda
An anonymous contactable group (GPs, NHS leaders, pharmacists, NHS patients and staff from a named third-party therapy review provider) complained about sponsored therapy review services delivered …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3202/6/19
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Napp
An anonymous, non-contactable complainant (a “concerned pharmacist”) alleged that at a national diabetes society conference a Napp representative on the Invokana stand discussed new renal outco…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/2947/3/17
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi call-rate KPIs
An anonymous (contactable) complainant (appearing to be a Sanofi employee) alleged Sanofi set the same call-rate expectations despite widely varying target customer numbers (eg, 30 vs 120), making …
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2969/8/17
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca
A senior practice nurse complained about the conduct of an AstraZeneca UK medical representative promoting Forxiga (dapagliflozin) for type 2 diabetes.The nurse alleged repeated unbooked “self-pr…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2887/11/16
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca
An anonymous, contactable complainant (described themself as a GP) complained about two AstraZeneca promotional meetings (November 2015 and November 2016) for Forxiga (dapagliflozin).The complainan…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2913/12/16
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Janssen
An anonymous, non-contactable complainant alleged a Janssen medical science liaison (MSL) approached a health professional at a UK primary care conference and asked how they wanted to receive infor…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2715/5/14
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly
An anonymous, non-contactable practice pharmacist complained about Lilly’s Enhanced Management of Type 2 Diabetes (EMD) nurse education/mentorship programme delivered in GP practices by an indepe…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2699/2/14
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
MSD MIRROR tool briefing materials
An anonymous, non-contactable clinician (with a CCG advisory role) complained about a meeting with two Merck Sharp & Dohme (MSD) representatives using a computer programme called MIRROR (an int…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2637/9/13
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi Lyxumia “Speaker Club” invite
A consultant physician complained about an email invitation from Sanofi to attend a “Lyxumia Speaker Club”.The email offered an opportunity to discuss key Lyxumia data with a lead investigator,…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2520/6/12
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GP complaint about alleged
A general practitioner complained that a jointly sponsored educational meeting on renal clinic referrals and kidney health was disguised promotion of Trajenta (linagliptin), co-promoted by Boehring…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2479/2/12
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Bristol-Myers Squibb & AstraZeneca
Novo Nordisk complained about a jointly sponsored satellite symposium at the Primary Care Diabetes Society (PCDS) conference (November 2011) titled “The Kidney in Type 2 Diabetes: Victim or Targe…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2477/2/12
HCP Hospitality & Meetings Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
A consultant physician complained about a Sanofi representative’s conduct at a hospital diabetes centre meeting (25 January 2012).The representative discussed comparative data from the (then unpu…
Clauses: 12.1,14.1
2012 🔒 Subscribe
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AUTH/2470/1/12
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk meeting sponsorship criticised as ‘Christmas meal’ impression
An anonymous, non-contactable health professional alleged Novo Nordisk (and Sanofi) paid for what was “clearly a Christmas party” for a local diabetes team (clinicians, nurses and administrativ…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2431/8/11
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
General Practitioner v Lilly (AUTH/2431/8/11)
A general practitioner complained that the prescribing information on an advertisement/outsert for Bydureon (exenatide) attached to the July/August 2011 edition of Practical Diabetes was “incredi…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2461/12/11
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant (described as a “very disappointed practice manager”) questioned the integrity and professionalism of an AstraZeneca representative.Allegations included: rudeness/ill-m…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2366/10/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly
An ex-employee complained about Lilly representatives’ conduct and meeting arrangements across 2008–2009. Speaker tour (June 2008): A US endocrinologist presented to diabetologists. Allegation:…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2301/3/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Anonymous GP v Lilly (AUTH/2301/3/10)
An anonymous, uncontactable GP alleged that two different Lilly representatives said a long-acting version of exenatide (Byetta) would be launched in the UK “within the next couple of months”.T…
Clauses: NONE
2010 🔒 Subscribe
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