PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
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1752+
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Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 5 results · Patient Organisations · Diabetes  · Clear
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AUTH/3398/10/20
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
MSD
Merck Sharp & Dohme (MSD) placed a promotional formulary decision guide for Steglatro (ertugliflozin) (ref GB-STE-00367) inside the September 2020 distribution of Guidelines in Practice, a jour…
Clauses: NONE
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AUTH/2101/2/08
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GSK diabetes partnership contract and voicemail implied funding was linked to Avandamet protocol pla
An anonymous employee of GlaxoSmithKline (GSK) complained about arrangements for a Diabetes Healthcare Partnership (HCP) between GSK and a primary healthcare service company delivering services und…
Clauses: NONE
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AUTH/2028/7/07
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
Novo Nordisk complained about Sanofi-Aventis promotional materials for Lantus (insulin glargine) claiming “24 hour glycaemic control” / “Once daily 24-hour glycaemic control” and patient-fa…
Clauses: NONE
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AUTH/2038/8/07
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Sanofi-Aventis
Novo Nordisk complained about a one-off UK mailing (May 2007) sent by Sanofi-Aventis to health professionals promoting Lantus (insulin glargine) versus Levemir (insulin detemir). The mailing used o…
Clauses: NONE
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AUTH/1944/1/07
Patient Organisations Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer
An article in Drug and Therapeutics Bulletin (Jan 2007) criticised Pfizer’s promotion of Exubera (inhaled human insulin), particularly the claim that it maintained “long-term glycaemic control�…
Clauses: 9.1,26.1
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The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
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