PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 26 results · Off-label Promotion · Oncology  · Clear
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AUTH/3862/12/23
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Gilead
An anonymous, contactable UK doctor complained about an email (27 Nov 2023) from a named medical publication with the subject “Genitourinary Cancers: ESMO 2023 Update”.The email looked like an …
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3686/8/22
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Eli Lilly
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3720/12/22
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Complainant v GSK
A health professional complained about a promotional email for BLENREP (belantamab mafodotin) sent on behalf of GlaxoSmithKline (GSK) on 27 December 2022.The email subject line was: “GSK: Rethink…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3646/5/22
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
An anonymous health professional complained about Roche’s HCP-gated Roche Resources promotional webpage for Rozlytrek (entrectinib) focused on dosing considerations (material code M-GB-00004833; …
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3592/12/21
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen
Inter-company complaint by Bayer plc about a Janssen promotional on-demand video for Erleada (apalutamide) tablets: “Castration-resistant prostate cancer: The evidence supporting the benefits of …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3118/11/18
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Tesaro
The PMCPA Director opened a complaint (Paragraph 5.1) after a BMJ paper (Goldacre et al, 12 Sept 2018) ranked sponsors’ compliance with posting trial results to the EU Clinical Trials Register (E…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/2914/12/16
Off-label Promotion Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pierre Fabre
A hospital pharmacist complained (on behalf of a group) about clear plastic bags for Navelbine (vinorelbine) Oral capsules supplied via Pierre Fabre representatives to hospital pharmacies.The bags …
2016 🔒 Subscribe
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AUTH/2802/11/15
Off-label Promotion Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ALK-Abelló v Bausch & Lomb
ALK-Abelló UK complained about a promotional article published in Pulse as a “Pulse Quick Guide” titled “New approaches in management and treatment of anaphylaxis”.The guide discussed adre…
Clauses: 4.1,4.8,9.1
2015 🔒 Subscribe
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AUTH/2727/8/14
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pierre Fabre letter on Navelbine oral
A pharmacist complained about a letter sent by Pierre Fabre to oncology pharmacists about Navelbine (vinorelbine) oral dosing.The letter (dated 5 August) was headed “Under-dosing of Navelbine Ora…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2598/4/13
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche workshop at rheumatology
A consultant rheumatologist complained about a Roche-sponsored talk at a national rheumatology conference titled “ANCA-associated vasculitis (AAV) for rheumatologists”.The complainant alleged t…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2661/11/13
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Ferring
An anonymous, contactable member of the public complained about clinical trial results disclosure for Firmagon (degarelix), based on an ABPI-funded transparency study published in Current Medical R…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2582/2/13
Off-label Promotion Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
Roche voluntarily admitted that an uncertified promotional mailing for Perjeta (pertuzumab) was sent to UK health professionals in February 2013 before the product had received a marketing authoris…
Clauses: 9.1,15.1,15.2
2013 🔒 Subscribe
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AUTH/2351/8/10
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
Eli Lilly complained about Roche’s promotion of Tarceva (erlotinib) in a leavepiece (ref TARC00522 / revised TARC00601), an advertisement in Oncology Times (ref TARC00568a) and a sponsored featur…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2291/1/10
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Flynn Pharma
A hospital consultant complained about an emailed advertisement for Actiq (oral transmucosal fentanyl citrate) sent by Flynn Pharma to pain specialists who had consented to receive promotional emai…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2365/10/10
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable complainant alleged Sanofi-Aventis provided a document titled “Oncology Product Pipeline Update” to oncology sales representatives to promote and discuss upcoming …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2196/1/09
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca Arimidex mailing
An anonymous, uncontactable oncologist complained about a promotional mailing for Arimidex (anastrozole) sent by AstraZeneca UK Limited (mailer ref C15822).The mailing included a leaflet about the …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2246/7/09
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis
Roche complained about a Novartis promotional leavepiece for Zometa (iv zoledronic acid) aimed at metastatic breast cancer. The leavepiece used the strapline “Protects them to the bone”, which …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2226/4/09
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Allergan
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2216/3/09
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ProStrakan v Cephalon
ProStrakan complained about Cephalon’s promotional “Titration Guidelines” booklet for Effentora (fentanyl buccal tablet) used for breakthrough cancer pain (BTcP) in opioid-tolerant patients.T…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2209/2/09
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pfizer v Leo Pharma
Pfizer complained about Leo Pharma’s promotion of Innohep (tinzaparin sodium) for extended/long-term use in venous thromboembolism (VTE) in patients with cancer.Materials at issue: a leavepiece (…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/1996/4/07
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
GlaxoSmithKline
Roche complained about alleged pre-licence promotion of Tykerb (lapatinib) by GlaxoSmithKline (GSK).A ‘Coming soon … Tykerb’ advertisement appeared in the January 2007 issue of The Oncologist…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1938/1/07
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
GlaxoSmithKline complained about a double-page journal advertisement for Gardasil (ref 10/06 09214c) published in Doctor, promoted by Sanofi Pasteur MSD.The ad included the headline claim: “Now t…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1789/1/06
Off-label Promotion Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca ‘Happy Birthday’ Arimidex mailing envelope ruled disguised promotion (AUTH/1789/1/06)
An NHS foundation trust deputy director of pharmacy complained about an Arimidex (anastrozole) mailing sent by AstraZeneca UK Limited.The mailing marked that Arimidex had been available for 10 year…
Clauses: 9.1
2006 🔒 Subscribe
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AUTH/1927/12/06
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
A doctor complained about a double-page journal advertisement for Gardasil (HPV vaccine types 6, 11, 16, 18) issued by Sanofi Pasteur MSD (ref 10/06 09214c).The complainant challenged multiple clai…
Clauses: NONE
2006 🔒 Subscribe
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