PMCPA Case Library

1,752 PMCPA Rulings.
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The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/3328/4/20
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK breached ABPI Code after Avamys digital banner’s generic name was not readily readable (AUTH/332
An anonymous individual (a concerned UK health professional) complained about a dynamic digital banner advertisement for Avamys (fluticasone furoate nasal spray) on Pulse (pulsetoday.co.uk).The com…
Clauses: 4.3
2020 🔒 Subscribe
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AUTH/3367/7/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
GSK Duac
A UK health professional complained they could not access prescribing information (PI) for Duac 5% (benzoyl peroxide, clindamycin phosphate) from an online advertisement on Pulse Today (ref PM-GB-C…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3293/1/20
Social Media & Digital Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim breached ABPI Code over Pradaxa 110mg website claim implying use in “any patien
An anonymous health professional complained about promotion of Pradaxa (dabigatran) by Boehringer Ingelheim Limited.The complaint focused on the claim: “recommended for use in any patient at incr…
Clauses: 4.1,4.3
2020 🔒 Subscribe
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AUTH/3308/2/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK respiratory webinar pages
A health professional complained about two webinar registration pages on GSK’s UK HCP events website. The complainant alleged an earlier asthma webinar page previously ruled in breach (AUTH/317…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3309/2/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sintetica
A UK health professional complained about a LinkedIn post made by a senior executive of Sintetica Limited.The post announced that Ampres 20mg/ml solution for injection had been approved for periphe…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3347/5/20
Social Media & Digital Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Strides Pharma
A member of the public complained that Strides Pharma UK Ltd promoted Strivit D3 (colecalciferol), a prescription only medicine (POM), to the public on LinkedIn.Vitabiotics Ltd posted on LinkedIn a…
Clauses: 9.1,9.2
2020 🔒 Subscribe
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AUTH/3345/5/20
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Sobi breached ABPI Code over ‘No anaphylaxis or allergic reactions’ claim in Alprolix BMJ hosted adv
A UK health professional complained about a Sobi advertisement for Alprolix (eftrenonacog alfa) on a BMJ-hosted webpage.The section was presented under a tolerability heading referencing clinical s…
Clauses: 3.2,9.1
2020 🔒 Subscribe
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AUTH/3339/4/20
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Accord breached ABPI Code after LinkedIn post described POMs as “vital COVID-19 medicines” (AUTH/333
An anonymous, contactable employee complained about an Accord-UK Ltd corporate LinkedIn post.The post said that, due to growing demand for “vital COVID-19 medicines”, including cisatracurium, m…
Clauses: 2,4.3
2020 🔒 Subscribe
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AUTH/3320/3/20
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Takeda breached ABPI Code over unclear differentiation between Prostap SR DCS and Prostap 3 DCS indi
A UK health professional complained about Takeda promotional material for Prostap (leuprorelin acetate) hosted on the Guidelines in Practice website.The materials included a “Formulary Decision G…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3303/1/20
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Vifor Ferinject website
An anonymous, contactable complainant challenged content on Vifor Pharma UK’s Ferinject (ferric carboxymaltose) website (ferinject.co.uk; refs incl. UK-FCM-1900320, September 2019).The open-acces…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3386/9/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous health professional complained about GSK’s public website page: https://lowcarboninhalers.co.uk/public (ref NP-GB-RS-WCNT-190008, November 2019).The complainant alleged the page enco…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3333/4/20
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous complainant (self-described health professional) attended CCR (Clinical, Cosmetic, Regenerative) medical aesthetics exhibition in London (Oct 2019) and alleged Novo Nordisk promoted th…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3338/4/20
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV breached ABPI Code after BMJ-hosted Dovato tile omitted generic name, PI link and black triangl
A UK health professional complained about a BMJ-hosted digital advertisement “tile” for Dovato (dolutegravir/lamivudine) placed by ViiV Healthcare UK Limited.The tile showed the ViiV corporate …
Clauses: 4.1,4.3
2020 🔒 Subscribe
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AUTH/3316/3/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser
A UK health professional complained about a Pulse Daily email containing a highlighted box: “How confident are you evaluating whether an infant requires pharmacological therapy for their reflux s…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3299/1/20
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk breached ABPI Code over Saxenda materials at fertility conference lacking prominent pre
A named individual complained about Novo Nordisk’s promotion of Saxenda (liraglutide) at the British Fertility Conference (January 2020).Saxenda’s SPC (Section 4.6) stated it should not be used…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3354/5/20
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Takeda breached Clause 7.11 by calling Takhzyro “new” more than 12 months after promotion began
A health professional complained about a BMJ-hosted promotional webpage/banner journey for Takhzyro (lanadelumab) stating: “Introducing Takhzyro: a new preventative treatment for use in type I/II…
Clauses: 7.2,7.3,7.4
2020 🔒 Subscribe
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AUTH/3363/6/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK Anoro Ellipta public website page
A UK health professional complained about a GlaxoSmithKline (GSK) public-facing webpage about Anoro Ellipta (umeclidinium/vilanterol) for COPD.The complainant alleged the page encouraged members of…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3356/5/20
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Alexion
A UK health professional complained about a PNH guidance document on a named hospital website (dated Oct 2014; ref UK/SPNH/12/0022(3)a).The document appeared educational and stated it was supported…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3385/9/20
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen Response website
A UK health professional complained about Janssen’s Response website landing page (janssenresponse.co.uk), which included links to prescribing information (PI) for Xeplion and Trevicta.Clicking a…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3377/9/20
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia Pharmaceuticals
An employee complained that Britannia’s promotion and branding referred to “Apo-go Pump”, which the complainant said was non-compliant with the SPC and had been incorrect for years.Britannia …
2020 🔒 Subscribe
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AUTH/3383/9/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Amgen
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3306/2/20
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Napp
A UK health professional complained about a Napp corporate webpage (downloaded 6 February 2020) describing Nyxoid (intranasal naloxone spray) as “a new option” for treating overdose.The complai…
2020 🔒 Subscribe
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AUTH/3336/4/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bio Products Laboratory
An anonymous complainant (consultant intensivist at an NHS trust) objected to statements attributed to Bio Products Laboratory (BPL) in two lay press articles: Daily Mail (20 April 2020) and The Te…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3337/4/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bio Products Laboratory
An anonymous, non-contactable complainant (describing themselves as public/media) complained about a Bio Products Laboratory (BPL) LinkedIn post sharing a Telegraph article titled: ‘UK research o…
Clauses: NONE
2020 🔒 Subscribe
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