PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 431 results · HCP Hospitality & Meetings  · Clear
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AUTH/1974/3/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous group of Merck Sharp & Dohme (MSD) employees complained about (1) provision of a service (a forearm DEXA placement initiative run 2002–2004 by the FROSST sales division) and (2) …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1962/2/07
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A primary care trust (PCT) pharmaceutical adviser complained about a report/presentation titled “Budget Impact Model for Asthma & COPD” (ref SYMB 06 P10639) relating to Symbicort (budesonid…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1975/3/07
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Allergan
Pfizer complained that two UK ophthalmologists said Allergan UK invited them and paid all expenses for a helicopter trip to the Grand Canyon during the American Academy of Ophthalmology (AAO) meeti…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1961/2/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Serono
An anonymous consultant gynaecologist complained about Serono inviting “quite a few” gynaecologists to international scientific conferences abroad (eg ESHRE), with all expenses paid, often in �…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1943/1/07
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca meeting invitation implied SHA involvement (AUTH/1943/1/07)
The head of prescribing at a primary care trust (PCT) complained about a four-page AstraZeneca invitation to a meeting on “A cost-effective statin strategy for the [local] SHA”.The front page r…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2043/8/07
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi-Aventis
An anonymous, non-contactable Sanofi-Aventis employee complained they were being asked (as part of a “small specialist team”) to talk about Plavix (clopidogrel) and unlicensed (off-label) indic…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1848/6/06
HCP Hospitality & Meetings Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen-Cilag held responsible for PR agency offering £200 to journalists to attend NICE hearing
A PR Week article reported that, ahead of a NICE appeal hearing, a PR company emailed reporters offering £200 if they attended the hearing.The hearing related to NICE’s rejection of erythropoiet…
Clauses: 19.1
2006 🔒 Subscribe
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AUTH/1847/6/06
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
PCT head of prescribing complaint against Altana over Alvesco positioning and misquoted endorsement
The head of prescribing at a Primary Care Trust (PCT) met two Altana representatives to discuss Alvesco (ciclesonide): evidence, cost and place in therapy.The complainant said reps positioned Alves…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1830/4/06
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GW Pharmaceuticals
A prescribing support pharmacist at a Primary Care Trust (PCT) complained that GW Pharmaceuticals was trying to promote its unlicensed product, Sativex (a cannabis derivative), to the public.The co…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1813/3/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly v Bayer
Lilly complained that Bayer promoted Levitra (vardenafil) as effective “within 10 minutes” across multiple channels.Materials at issue included: distribution of Montorsi et al (2004), a sponsor…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1794/2/06
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Ipsen
A men’s health physician/GP complained about what an Ipsen representative said at a UK prostate cancer educational meeting (Ipsen said it was the 3rd National Conference on Prostate Cancer: Meeti…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1800/2/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca breached Code over Nexium meeting invitation email missing prescribing information (AUTH
A Primary Care Trust (PCT) head of prescribing complained about an emailed invitation to an educational meeting, “Burning Issues in Gastroenterology”, sponsored by AstraZeneca.The invitation wa…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1862/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire breached an undertaking after a prior ruling on “preferred by 80%” claim for Calcichew-D3 Fort
ProStrakan complained that Shire promotional materials for Calcichew-D3 Forte breached an undertaking given in an earlier case (AUTH/1825/4/06) about a misleading preference claim based on Rees and…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1827/4/06
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
MSD rep’s Chinese restaurant meeting
An anonymous complainant submitted photographs alleging a Merck Sharp & Dohme (MSD) representative entertained doctors and their wives at a Chinese restaurant.It was alleged that many partners …
2006 🔒 Subscribe
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AUTH/1806/3/06
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
The Sunday Times ran an article titled ‘Nurses earn bonuses for use of latest drugs’, criticising (among others) GlaxoSmithKline (GSK) for using agency nurses to conduct free audits/reviews in …
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1913/11/06
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Astellas told reps to see senior dermatologists “4 times by Dec 31”
A doctor complained that Astellas representatives were being asked to see dermatology consultants four times between mid-October and Christmas, describing it as close to harassment.Astellas had iss…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1909/11/06
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
AstraZeneca
A medical representative from an unnamed company complained about AstraZeneca UK Limited’s arrangements for meetings.The complaint focused on a dermatology meeting at a sports club said to have t…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1867/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
Two Roche employees complained anonymously about (1) alleged conduct by colleagues at a European meeting and (2) call-rate expectations for representatives.European meeting allegation: colleagues a…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1865/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Anonymous v Bristol-Myers Squibb (AUTH/1865/7/06)
An anonymous attendee complained about the venue for a Bristol-Myers Squibb (BMS)-sponsored meeting held at a football club in a room overlooking the pitch.The meeting (28 June 2006, 12 noon–5pm)…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1861/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Ferring (AUTH/1861/7/06)
An anonymous complainant submitted photographs showing Ferring’s logo displayed on a low wall around a polo field in the Midlands.The complainant believed the 2006 Code prohibited sponsorship of …
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1856/6/06
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
A Guardian article (26 June) criticised AstraZeneca, alleging it organised an event to promote Crestor with tickets for a musical and funded flights/hotels for doctors to attend a bipolar disease c…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1843/6/06
HCP Hospitality & Meetings Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Serono breached Clause 15.4 after internal call-rate document implied up to 9 unsolicited visits per
An anonymous complainant submitted Serono’s internal document “Activity Standards and Definitions” (updated 1 January 2006) setting out representative activity targets across therapy areas (r…
Clauses: 15.4
2006 🔒 Subscribe
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AUTH/1842/6/06
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen-Cilag
A senior community mental health nurse complained (via the MHRA) about a three-page promotional mailing for Risperdal (risperidone) sent by Janssen-Cilag (ref 06799b).The front cover showed a bedro…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1908/11/06
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lilly
Lilly voluntarily advised the PMCPA it had breached the Code regarding a meeting for health professionals (a working dinner in a private room) on Friday 8 September 2006.The meeting was arranged to…
Clauses: NONE
2006 🔒 Subscribe
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