PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/3162/2/19
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
A UK health professional complained about AstraZeneca re-tweeting a US-origin tweet from the global @AstraZeneca account during Heart Failure Awareness Week 2019.The tweet promoted awareness of hea…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3200/5/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Napp Pharmaceuticals Limited — Not stated
A BBC Radio 4 programme (File on 4) broadcast in May 2019 and a BBC website article titled ‘Doctors used as “guinea pigs” in opioid painkiller promotion’ criticised Napp Pharmaceuticals Lim…
Clauses: 19.1,18.1,9.1,2
2019 🔒 Subscribe
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AUTH/3203/6/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka Europe
An anonymous employee (describing him/herself as a concerned health professional) complained that Otsuka UK webpages promoted prescription-only medicines (POMs) to the public.The webpages were part…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3157/2/19
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca
AstraZeneca voluntarily admitted a claim on the Fluenz Tetra (LAIV) health professional website (fluenztetra.co.uk) could not be substantiated by the reference cited.The same statement also appeare…
Clauses: 4.3,9.1
2019 🔒 Subscribe
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AUTH/3241/8/19
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Bristol-Myers Squibb Pharmaceuticals Limited — Opdivo (nivolumab); Yervoy (ipilimumab); comparator referenced: sunitinib (Sutent, marketed by Pfizer)
Bristol-Myers Squibb Pharmaceuticals Limited made a voluntary admission that overall survival (OS) results in a promotional article were incorrect.The material was published online and in the hard …
Clauses: 7.2,14.1
2019 🔒 Subscribe
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AUTH/3155/2/19
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bristol-Myers Squibb & Pfizer
A UK health professional complained about the Eliquis (apixaban) health professional website section on special warnings and precautions for use.The page advised care when Eliquis was used with NSA…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3238/8/19
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Vifor corporate website
An anonymous, non-contactable individual describing themself as a “concerned UK health professional” complained about Vifor Pharma UK Limited’s corporate website pages for IV irons.The compla…
2019 🔒 Subscribe
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AUTH/3154/2/19
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk Pharma
A “concerned UK health professional” complained about Dr Falk Pharma’s health professional website and links from it, referencing Budenofalk, Salofalk, Ursofalk and Jorveza.On Budenofalk, Sal…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3226/7/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva DuoResp Spiromax BMJ-hosted
A concerned UK health professional complained about a DuoResp Spiromax (budesonide/formoterol fumarate) digital advertisement placed on a BMJ-hosted website by Teva UK Limited.The ad promoted two s…
Clauses: 9.1,9.2,4.1
2019 🔒 Subscribe
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AUTH/3148/1/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
A UK health professional complained about a Seretide Evohaler (fluticasone/salmeterol) digital advertisement in Pulse, viewed on an iPad and laptop.The complainant said the “ingredients” (non-p…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3225/7/19
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
UCB breach
A UK health professional complained about a BMJ-hosted website ‘tile’ placed by UCB Pharma Ltd.The tile showed the UCB corporate logo and the medicine brand name “Viridal”, with “MEN’S …
Clauses: 4.3,4.9
2019 🔒 Subscribe
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AUTH/3168/2/19
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen Medical Cloud website
A contactable individual describing themself as a concerned UK health professional complained about the Janssen Medical Cloud website, described on its homepage as for healthcare professionals and …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3281/11/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Sanofi breached Clause 9.1 over use of 0845 number for medical information line (AUTH/3281/11/19)
A member of the public complained about multiple interactions with Sanofi in 2019 involving medical information enquiries.Issues raised included: alleged lack of response to a call (24 Sept 2019) a…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3274/10/19
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Diurnal
A “concerned UK health professional” complained about a Diurnal corporate website page in the health professionals section.The page combined “Products and Pipeline” content and included a t…
2019 🔒 Subscribe
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AUTH/3254/10/19
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Napp breach over BMJ hosted “Invokana” panel
A UK health professional complained that Invokana (canagliflozin) content on a BMJ hosted page appeared promotional and lacked prescribing information and a unique identifier.The material was an �…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3217/6/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Otsuka
A health professional complained that Otsuka’s Jinarc (tolvaptan) training website for UK health professionals was promotional but did not meet Code requirements for promotional material.The comp…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3252/10/19
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly diabetes website
A UK health professional complained about Lilly’s diabetes website (lillydiabetes.co.uk).The landing page offered two choices: “I am a health professional in the UK” or “I am a patient in t…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3231/7/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Shield and Norgine
A UK health professional complained about content on the Feraccru (ferric maltol) website (Feraccru used to treat adults with iron deficiency).The website stated “Feraccru is well tolerated”, w…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3185/4/19
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Mundibiopharma breached ABPI Code over Invokana virtual booth email
A UK health professional complained about an email promoting an Invokana (canagliflozin) “virtual booth” linked to ISN-WCN 2019, and the associated microsite content (including slide decks and …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3184/4/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
GW Pharmaceuticals website
A “concerned UK health professional” complained about GW Pharmaceuticals’ UK corporate website (gwpharm.co.uk).GW was the marketing authorisation holder (MAH) of Sativex; in the UK, Sativex w…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3178/3/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK webinar registration page held to promote Relvar Ellipta without prescribing information (AUTH/3
A UK health professional complained about an “Events” listing on a GlaxoSmithKline (GSK) website focused on fluticasone furoate (an active ingredient in Relvar Ellipta).The listing was a webina…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3163/2/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Alexion
A UK health professional complained about a LinkedIn post seen in their feed, originally raised in an earlier case (AUTH/3051/6/18).The post (from Alexion’s US parent account) stated Alexion had …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3173/3/19
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous, contactable health professional complained that Novo Nordisk and its employees were linked to companies allegedly advertising, distributing and selling Saxenda (liraglutide) directly …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3180/4/19
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca sales manager’s personal Instagram post about KOL nurse ruled in scope and unethical; co
A respiratory nurse complained about Facebook/Instagram posts made from an AstraZeneca UK sales manager’s personal social media accounts.The posts referred to a named nurse (nurse A), described a…
Clauses: NONE
2019 🔒 Subscribe
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