PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 44 results · Patient Organisations  · Clear
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AUTH/2202/1/09
Patient Organisations Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk diabetes supplement in The Times
Eli Lilly and Company Limited complained about an article, “Gut protein drug expected to help improve control”, in a 16-page diabetes supplement (“Changing the Future of Diabetes”) distribu…
Clauses: 9.1,9.2
2009 🔒 Subscribe
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AUTH/2243/6/09
Patient Organisations Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Anonymous v Takeda
An anonymous, non-contactable complainant raised concerns about Takeda UK’s sponsorship (funding) of third-party diabetes “One Stop Shops” intended to complete annual diabetes checks in one a…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2285/12/09
Patient Organisations Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Beacon
A consultant neurologist complained about a Beacon mailing promoting Episenta (prolonged release sodium valproate).The mailing (letter and 4-page leaflet; ref 20091021) was sent to neurologists and…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2275/11/09
Patient Organisations Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GlaxoSmithKline
A doctor complained about a sponsored supplement: “ProState of the Nation Report. A call to action: delivering more effective care for BPH patients in the UK”, distributed with the Health Servi…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2276/11/09
Patient Organisations Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Anonymous v Roche
An anonymous, non-contactable complainant alleged Roche used payments to induce prescribing of Xenical (orlistat).The allegation: a named chemist chain was paid £100,000 per year to ensure Xenical…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2101/2/08
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GSK diabetes partnership contract and voicemail implied funding was linked to Avandamet protocol pla
An anonymous employee of GlaxoSmithKline (GSK) complained about arrangements for a Diabetes Healthcare Partnership (HCP) between GSK and a primary healthcare service company delivering services und…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2193/12/08
Patient Organisations Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Merck Serono
An anonymous, non-contactable complainant alleged Merck Serono encouraged representatives to promote Pergoveris (follitropin alfa/lutropin alfa) outside its licence.The allegation related to two em…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2098/2/08
Patient Organisations Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
Following inter-company dialogue (and a complaint from GlaxoSmithKline UK Limited), Roche voluntarily admitted that a one-page piece placed in the 2007 edition of In The Pink magazine promoted pres…
Clauses: 9.1
2008 🔒 Subscribe
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AUTH/2028/7/07
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
Novo Nordisk complained about Sanofi-Aventis promotional materials for Lantus (insulin glargine) claiming “24 hour glycaemic control” / “Once daily 24-hour glycaemic control” and patient-fa…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2025/7/07
Patient Organisations Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Napp
A GP complained after the duty manager of an old people’s home/care home asked her to prescribe BuTrans (buprenorphine transdermal patches).The GP alleged a Napp representative had visited the ho…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2038/8/07
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Sanofi-Aventis
Novo Nordisk complained about a one-off UK mailing (May 2007) sent by Sanofi-Aventis to health professionals promoting Lantus (insulin glargine) versus Levemir (insulin detemir). The mailing used o…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1951/2/07
Patient Organisations Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
Five letters in The Pharmaceutical Journal (3 Feb 2007) criticised a 12-page insert distributed with the journal (20 Jan 2007) titled “The new NICE guidance on the use of statins in practice – …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1944/1/07
Patient Organisations Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer
An article in Drug and Therapeutics Bulletin (Jan 2007) criticised Pfizer’s promotion of Exubera (inhaled human insulin), particularly the claim that it maintained “long-term glycaemic control�…
Clauses: 9.1,26.1
2007 🔒 Subscribe
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AUTH/1910/11/06
Patient Organisations Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD v GlaxoSmithKline (AUTH/1910/11/06)
Sanofi Pasteur MSD complained about GlaxoSmithKline’s field-based cervical cancer disease awareness team (CCDAT), alleging its existence and activities breached the Code.Both companies were devel…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1840/5/06
Patient Organisations Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GSK restless legs syndrome (RLS) patient poster
A primary care trust pharmacist complained about a GlaxoSmithKline (GSK) poster for display in GP practices aimed at the general public.The poster asked: “Do you suffer from Restless Legs Syndrom…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1918/11/06
Patient Organisations Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Amgen voluntary admission
Amgen made a voluntary admission that Aranesp (darbepoetin alfa), a prescription only medicine, had been promoted to the public.At the National Kidney Foundation (NKF) annual conference (October 20…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1901/10/06
Patient Organisations Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
‘Dear Practice Nurse’ Rotarix letter sent to non-prescribers
A primary care trust chief pharmacist/associate director of public health complained that a ‘Dear Practice Nurse’ letter about Rotarix (rotavirus vaccine) was sent to non-prescribers.The compla…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/2118/4/08
Patient Organisations Breach 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim — Pradaxa (dabigatran etexilate)
A press release about Pradaxa issued by a Boehringer Ingelheim media advisor appeared to originate from Lifeblood: The Thrombosis Charity — without the charity being given sight of it, asked to c…
Clauses: 11.2,11.3,2
2008 🔒 Subscribe
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AUTH/2257/8/09
Patient Organisations Breach 🏥 Oncology ▶ Video 🎙 Podcast
Ferring — Firmagon (degarelix)
Ferring's PR agency sent an unapproved and misleadingly edited version of a press release about Firmagon to a patient organisation, which then used it to create website content. The edited cop…
Clauses: 2,9.1,14.3,22.2,23.6
2009 🔒 Subscribe
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AUTH/2163/8/08
Patient Organisations Breach 🏥 Other ▶ Video 🎙 Podcast
Eli Lilly — Cialis (tadalafil)
Consumers International complained that Lilly's 40over40.com erectile dysfunction disease awareness website and TV campaign effectively promoted Cialis to the public by including a comparative…
Clauses: 22.1,22.2
2008 🔒 Subscribe
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