PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 169 results · CNS & Neurology  · Clear
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AUTH/3450/1/21
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
An anonymous health professional complained about a Lundbeck Brintellix (vortioxetine) on-demand webinar and its event registration page titled “Clinical experience of emotional blunting and data…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3505/4/21
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia
An anonymous ex-employee complained about Britannia’s arrangements for advisory boards linked to Lecigon (levodopa/carbidopa/entacapone), described as a new intestinal gel therapy for advanced Pa…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3463/1/21
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck corporate website
An anonymous, contactable complainant (self-described health professional) challenged content on Lundbeck Limited’s UK corporate website, including the homepage and an R&D page.The homepage i…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3466/2/21
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck corporate website
An anonymous, contactable complainant (self-described health professional) complained about Lundbeck Limited’s UK corporate website and referenced a prior complaint about similar material (Case A…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3452/1/21
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
An anonymous health professional complained about a webpage on Lundbeck UK’s gated “Progress in Mind” Psychiatry and Neurology resource centre.A Lundbeck MSL had directed the complainant to t…
Clauses: 9.1,4.3,26.1
2021 🔒 Subscribe
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AUTH/3449/1/21
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Small Pharma
An anonymous, contactable complainant challenged statements in a December 2020 Guardian article about DMT being trialled in the UK to treat depression.The article included a quotation attributed to…
2021 🔒 Subscribe
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AUTH/3533/7/21
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Allergan
An anonymous complainant alleged a named senior Allergan UK employee (500+ LinkedIn connections) repeatedly ‘liked’/shared content visible to UK health professionals and members of the public.P…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3565/10/21
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka Europe & Otsuka UK
Otsuka Pharmaceutical Europe Limited (AUTH/3565/10/21) and Otsuka Pharmaceuticals (UK) Limited (AUTH/3566/10/21) made a joint voluntary admission about incorrect prescribing information (PI) for Ab…
Clauses: 4.1
2021 🔒 Subscribe
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AUTH/3510/5/21
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck Migraine Preceptorship
An anonymous, contactable complainant alleged that a Lundbeck-funded event (“Migraine Preceptorship”, 24–25 Nov 2020) promoted the unlicensed medicine Vypeti (eptinezumab) and/or the CGRP cla…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3544/7/21
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
An anonymous, contactable complainant alleged that between July 2020 and June 2021 Lundbeck sales representatives were not briefed on how often health professionals could be called upon.The complai…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3541/7/21
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Roche Resources website
An anonymous health professional complained about alleged errors/omissions across several pages on Roche Products Ltd’s “Roche Resources” website (HCP-facing).Medicines landing page: alleged …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3550/7/21
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A health professional complained that Lundbeck promoted Vyepti (eptinezumab) before UK marketing authorisation via a session at the Migraine Trust International Symposium (MTIS) virtual event (Oct …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3534/7/21
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen
Astellas complained about a Janssen Medical Cloud webpage titled “Zytiga Quality of Life” promoting Zytiga (abiraterone acetate) in mCRPC. The page presented multiple QoL/HRQoL claims and chart…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3389/9/20
Patient Organisations Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sandoz
Sandoz made a voluntary admission that copies of the September 2020 edition of Guidelines in Practice were sent in transparent wrappers instead of the usual opaque polywrap.A bound outsert (wrapped…
Clauses: 9.1
2020 🔒 Subscribe
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AUTH/3335/4/20
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia advisory boards for Apo-Go
An ex-employee complained that a series of advisory boards about Apo-Go (apomorphine hydrochloride) for Parkinson’s disease, run over ~2 years, were promotional and commercially driven. Allegatio…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3297/1/20
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia
An ex-pharma employee complained about Britannia’s arrangements for hospitality at the Movement Disorders Society (MDS) Congress in Nice (22–25 September 2019).The complaint focused on a Britan…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3344/5/20
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia Pharmaceuticals
A health professional said they had emailed Britannia Pharmaceuticals Ltd three times over 12 months asking to be removed from all mailing lists, but still received an emailed copy of Kinetic from …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3360/6/20
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Glenmark and iQ Pharma
An anonymous, non-contactable NHS employee complained about promotional material for Renocontin (prolonged release oxycodone hydrochloride) (ref PP-UK-REN-0002).The material was issued by CactusRx …
Clauses: 9.1,9.2,9.3
2020 🔒 Subscribe
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AUTH/3385/9/20
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen Response website
A UK health professional complained about Janssen’s Response website landing page (janssenresponse.co.uk), which included links to prescribing information (PI) for Xeplion and Trevicta.Clicking a…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3377/9/20
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia Pharmaceuticals
An employee complained that Britannia’s promotion and branding referred to “Apo-go Pump”, which the complainant said was non-compliant with the SPC and had been incorrect for years.Britannia …
2020 🔒 Subscribe
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AUTH/3353/5/20
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
UCB
A UK health professional complained that online prescribing information for Neupro (rotigotine transdermal patch) was out of date and did not include rhabdomyolysis as a possible severe side-effect…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3240/8/19
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Colonis
Colonis Pharma Limited made a voluntary admission that a promotional letter (ref UK-CPL-121-008) about Melatonin 1mg/ml Oral Solution (indicated for short-term treatment of jet-lag in adults) inclu…
Clauses: 4.1,4.3
2019 🔒 Subscribe
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AUTH/3166/2/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sanofi Twitter post about Epilim and the IMMDS safety review
A UK health professional complained about a tweet from Sanofi UK (18 Jan 2019) referencing Epilim (sodium valproate) and the Independent Medicines and Medical Devices Safety (IMMDS) Review.The twee…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3203/6/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka Europe
An anonymous employee (describing him/herself as a concerned health professional) complained that Otsuka UK webpages promoted prescription-only medicines (POMs) to the public.The webpages were part…
Clauses: NONE
2019 🔒 Subscribe
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