PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 63 results · Data & Publications · Other  · Clear
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AUTH/2281/11/09
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lundbeck
An anonymous, uncontactable hospital doctor complained about a visit by a Lundbeck hospital representative.The doctor alleged the Lundbeck representative was accompanied by a representative from an…
Clauses: NONE
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AUTH/2279/11/09
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Voluntary admission by Procter & Gamble
Not stated (no case narrative provided in the supplied CASE_TEXT).The case is titled “Voluntary admission by Procter & Gamble”.
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AUTH/2116/4/08
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare — Gaviscon Advance
A general practitioner complained that he continued to receive spam emails despite having opted out of an agency email service.The complainant had previously complained about unsolicited promotiona…
Clauses: 9.9
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AUTH/2195/12/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Otsuka
A general practice complained about an email sent by an Otsuka representative to the practice manager.The email (sent from one work email address to another, at around 2:30am) contained profane and…
Clauses: NONE
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AUTH/2188/12/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Ashfield In2Focus
A General Practitioner complained about the conduct of a representative associated with Ashfield In2Focus.The complaint was considered under the ABPI Code of Practice (Applicable Code year: 2008).T…
Clauses: NONE
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AUTH/2140/7/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
UCB Pharma
A consultant physician complained about the availability of Neupro.The PMCPA determined the matter was outwith the scope of the ABPI Code of Practice.
Clauses: NONE
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AUTH/2170/9/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Syner-Med Ferinject brochure
A senior hospital nurse complained about a two-page brochure, “Anaemia Service… Redesigning Provision” (ref F09/07-05-08-045) for Ferinject (ferric carboxymaltose), produced by Syner-Med.The …
Clauses: NONE
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AUTH/2169/9/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GE Healthcare v Bracco
GE Healthcare complained that Bracco’s promotion of Niopam (iopamidol) using the IMPACT study (Barrett et al 2006) omitted pertinent information about the study’s conduct, design and analysis.B…
Clauses: NONE
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AUTH/2027/7/07
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GlaxoSmithKline
A member of the public alleged a close friend was hospitalised after overdosing on medicines allegedly purchased privately from a GlaxoSmithKline (GSK) representative.The complainant alleged unethi…
Clauses: NONE
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AUTH/1941/1/07
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca v Altana (AUTH/1941/1/07)
AstraZeneca complained about Altana Pharma’s promotion of Protium (pantoprazole) versus Nexium (esomeprazole).Materials: two mailings (PAN208/071205/P; PAN291/020806/P) and a clinical paper summa…
Clauses: NONE
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AUTH/1963/2/07
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GlaxoSmithKline
A complainant alleged a GlaxoSmithKline (GSK) representative installed software (“downloaded a disc”) onto a GP practice system and, with the practice nurse’s knowledge, chose which patients …
Clauses: NONE
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AUTH/1808/3/06
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Wyeth
The Sunday Times ran an article (“Nurses earn bonuses for use of latest drugs”) alleging Wyeth paid nurses (via an agency) to conduct free audits in GP surgeries and that nurses could “influe…
Clauses: NONE
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AUTH/1815/3/06
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breached Code by using reps to offer and deliver free Oxford Handbook to GPs (AUTH/1815/3/06)
Merck Sharp & Dohme (MSD) complained about a letter sent to GPs on GlaxoSmithKline (GSK) headed paper by a representative of Edinburgh Pharmaceuticals (part of GSK).The letter offered a free co…
Clauses: 9.1,9.2
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AUTH/1916/11/06
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen-Cilag memory stick offer linked to rep visit (No breach)
A head of medicines management at a primary care trust received a reply-paid card from Janssen-Cilag offering a computer memory stick if they agreed to see a company representative.The recipient co…
Clauses: NONE
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AUTH/1906/10/06
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
During review of another case (AUTH/1889/8/06), the Panel saw a Servier slide set used to train representatives (NHS project co-ordinators) on how to access hospital health professionals.The Panel …
Clauses: 17.1,17.2,17.3,17.4,17.5
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