PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 169 results · CNS & Neurology  · Clear
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AUTH/3221/6/19
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Colonis Pharma Limited — Melatonin 1mg/ml Oral Solution
An NHS trust medicines information pharmacist complained about a promotional letter (ref UK-CPL-121-008) sent by Colonis Pharma Limited promoting Melatonin 1mg/ml Oral Solution.The product was indi…
Clauses: 7.2,7.4,9.1
2019 🔒 Subscribe
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AUTH/3275/10/19
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia v Ever Pharma
Complainant: Britannia Pharmaceuticals complained about Ever Pharma’s promotion of Dacepton (apomorphine) for Parkinson’s disease motor fluctuations. Materials at issue: An email from an…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3149/1/19
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Endo Ventures breached ABPI Code over
An anonymous complainant (a concerned UK health professional) challenged a fluoxetine advertisement (ref FLUO 0010/2018) placed in Pulse by Endo Ventures Ltd.The ad included the claim “for treatm…
Clauses: 4.1,4.2
2019 🔒 Subscribe
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AUTH/3218/6/19
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka UK breached ABPI Code over Abilify Maintena detail aid
An anonymous, contactable ex-employee complained about an electronic detail aid for Abilify Maintena (aripiprazole) titled “Take the next step in the disease journey with Abilify Maintena” (ref…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3268/10/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Serono
A homecare services pharmacist complained about Merck Serono’s promotion of Mavenclad (cladribine) alongside a homecare dispense-and-deliver service and a patient support programme (adveva, inclu…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3276/10/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Ipsen
An anonymous, non-contactable complainant challenged a post on the Ipsen Global LinkedIn feed that referenced “positive first results” from the ENGAGE study in spastic hemiparesis.The post incl…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3288/12/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Biogen
An anonymous, non-contactable individual who said they worked in the NHS complained about a conversation at a social event (a wedding) between a Biogen Idec medical science liaison (MSL) and anothe…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/2082/1/08
Promotional Material Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Recordati Pharmaceuticals
What happened The MHRA passed to the PMCPA a complaint it had received from a hospital pharmacy manager about a ‘Dear Dispensary Manager’ letter for Tradorec XL (prolonged release tramadol) dat…
Clauses: 9.1,9.5
2019 🔒 Subscribe
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AUTH/3219/6/19
Promotional Material Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka
What happened Otsuka Pharmaceuticals Europe Ltd and Otsuka Pharmaceuticals UK Ltd made a joint voluntary admission that there were errors and omissions in current prescribing information (PI) for A…
Clauses: 2,4,9
2019 🔒 Subscribe
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AUTH/3359/6/20
Promotional Material Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Unknown
What happened An anonymous, non-contactable NHS employee complained about promotional material for Renocontin (prolonged release oxycodone hydrochloride) (ref PP-UK-REN-0002). The material was issu…
Clauses: 4,7,9
2019 🔒 Subscribe
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AUTH/3024/3/18
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GW Pharmaceuticals
An anonymous, non-contactable complainant (described as a consultant neurologist) alleged pre-licence promotion of Epidiolex (cannabidiol) at a hospital multi-disciplinary team meeting in February …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3047/6/18
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
A Menarini
An anonymous contactable UK health professional complained about a Migard (frovatriptan) advertisement on the BMJ website.The ad did not include prescribing information; instead it provided a singl…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3036/4/18
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Concordia
An anonymous contactable UK health professional complained about a journal advertisement for Morphgesic SR 10mg modified release morphine sulphate (ref Con/MOR/PM/0021) published in Pulse, April 20…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3029/4/18
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GW Pharmaceuticals
A contactable complainant alleged that a third-party employee acting for GW Pharmaceuticals took a named health professional to lunch at a local café and that the discussion was unrelated to epile…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3048/6/18
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Bial Pharma v Profile Pharma
Bial Pharma UK complained about materials distributed from Profile Pharma’s promotional exhibition stand to support promotion of Xadago (safinamide) for Parkinson’s disease (add-on to levodopa)…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3059/8/18
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
An anonymous, non-contactable complainant (appearing to be a Lundbeck employee) complained about: (1) the product section of Lundbeck’s UK website and (2) certification of promotional materials u…
2018 🔒 Subscribe
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AUTH/3123/11/18
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka Europe voluntary admission
An Otsuka employee alleged Otsuka Europe was not transparent in its June 2018 response to the PMCPA in relation to earlier concerns about implementing SPC/prescribing information updates for Jinarc…
2018 🔒 Subscribe
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AUTH/3041/6/18
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Employee complaint
An Otsuka employee complained that processes for updating SPCs and prescribing information were inadequate, leading to delayed communication/implementation and potential patient safety risk. Produc…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/2927/1/17
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
BBC ‘landmark’ headline for unlicensed ocrelizumab trials
An anonymous, non-contactable complainant challenged a BBC website article (22 Dec 2016) titled ‘Multiple sclerosis drug “a landmark”’ about two Phase III trials of Roche’s unlicensed med…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2935/2/17
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sunovion
An anonymous ex-employee alleged a regional business manager (RBM) encouraged sales staff to pressure customers to prescribe Latuda (lurasidone) by suggesting prescribers could be sued if Latuda wa…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/3005/12/17
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Biogen
A 2017 transparency study (published in Current Medical Research & Opinion) assessed whether results of company-sponsored trials linked to EMA-approved 2014 medicines were disclosed within set …
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2988/10/17
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Employee v Otsuka (AUTH/2988/10/17)
An anonymous complainant (an Otsuka UK employee) raised concerns about a named medical science liaison (MSL) employee’s use of a personal LinkedIn account.The employee had 300+ LinkedIn followers…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/3001/12/17
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sunovion
A matter was raised by the PMCPA Director concerning clinical trial disclosure relating to Latuda.The complaint was received on 20 December 2017 under the 2016 ABPI Code.
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2904/11/16
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A matter was considered by the PMCPA involving the Director and Lundbeck.The case related to clinical trial disclosure for Selincro.Complaint received: 06 December 2016.
Clauses: NONE
2016 🔒 Subscribe
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