PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
🔒 Subscribers only
AUTH/1795/2/06
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
MSD held responsible for third‑party email banner missing generic name (Maxalt) – AUTH/1795/2/06
A general practitioner received an email from eMIMS, marked “In association with MSD”, promoting an online presentation/edetail about Maxalt (rizatriptan).The top banner read “eMIMS MAXALT Pr…
Clauses: 3.1
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1812/3/06
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Bayer
Pfizer complained about a Bayer-sponsored erectile dysfunction (ED) disease awareness/education campaign, SortEDin10.The issue was a BBC News website interview with a sporting celebrity who was the…
Clauses: 4.1,9.1
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1801/2/06
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GSK breach for directing HCPs (and indirectly the public) to a patient group website containing unli
A general practitioner complained about GlaxoSmithKline’s (GSK’s) involvement with the Ekbom Support Group (ESG), a patient support group for restless leg syndrome (RLS).GSK placed a disease-aw…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1798/2/06
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
Following a query from a pharmaceutical journal editor, the PMCPA Director took up with Bayer online articles featuring interviews with a sporting celebrity that referred favourably to Levitra (var…
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1911/11/06
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
P&G/Sanofi slide kit on Bonviva
Roche (on behalf of itself and GlaxoSmithKline) complained about a promotional slide kit (ACT 3206) produced by Procter & Gamble and Sanofi-Aventis (Alliance for Better Bone Health) about Roche…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1914/11/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Abbott
The head of prescribing at a primary care trust (PCT) complained that an Abbott representative failed to keep an appointment.Earlier in 2006, the representative was late, phoned to say he was lost,…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1879/7/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen-Cilag
During consideration of a separate case (AUTH/1868/7/06), the Panel noticed an invitation for GPs to claim a free stethoscope as part of a Tramacet e-detail aid.The Panel queried whether the stetho…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1864/7/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly ED TV disease-awareness campaign
A member of the public complained about a Lilly television advertisement about erectile dysfunction (ED), seen on Sky Channel One around 26–27 June 2006.The complainant believed the Lilly ICOS br…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1860/7/06
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Profile Pharma
An anonymous general practitioner complained about the promotion of Promixin (colistimethate sodium) by Profile Pharma Ltd.The complaint focused on provision of an I-neb nebuliser system to cystic …
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1839/5/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A general practitioner complained about a Univadis overland mailing from Merck Sharp & Dohme (MSD). Univadis was a free online service providing information to health professionals and was also…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1816/3/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1925/12/06
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
ApoPharma
Novartis complained about an animated Ferriprox (deferiprone) banner ad on the British Journal of Haematology website.The banner stated: “New Cardioprotection and Survival Data Now Available”.A…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1936/12/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Schering Health Care
The PMCPA Panel (via Paragraph 17, Director complaint) reviewed a public-facing advertorial in the Marks & Spencer magazine (Christmas 2006) titled “Time for you to take control” about long…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1921/11/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Schering Health Care
A retired hospital doctor complained about a Schering Health Care advertisement/feature on long-acting reversible contraception (LARC) in the Marks and Spencer magazine (Christmas 2006).The page wa…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1857/6/06
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
A consultant in public health medicine alleged Roche promoted Herceptin (trastuzumab) for adjuvant treatment of HER2-positive early breast cancer before the UK marketing authorisation.Allegations i…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1892/9/06
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan press release on Rectogesic
A member of the public complained about wording in a ProStrakan press release announcing the purchase of worldwide rights to, among other products, Rectogesic (glyceryl trinitrate (GTN) rectal oint…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1880/8/06
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A consultant physician complained about an unsolicited market research survey and covering letter sent by an agency on behalf of Merck Sharp & Dohme (MSD).The questionnaire asked recipients to …
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1868/7/06
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Doctor v Janssen-Cilag
A doctor complained about an electronic advertisement for Tramacet (tramadol hydrochloride 37.5mg + paracetamol 325mg) shown on www.doctors.net.The ad compared “numbers needed to treat” (NNT) f…
Clauses: 3.2,9.1
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1873/8/06
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK TORCH study
During PMCPA scrutiny, a paid-for journal advertisement in Hospital Doctor (20 April; ref SFC/AVL/06/24428/1) promoted awareness of the TORCH (Towards a revolution in COPD health) study.The TORCH s…
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1863/7/06
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi
The Observer ran an article (“Cancer drug firm’s PR trip sparks a row”) criticising a Sanofi-Aventis organised trip (1–3 July 2006) to Budapest and Paris involving heads of cancer charities…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1852/6/06
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer
A general practitioner complained that Pfizer’s electronic response in the BMJ’s ‘Rapid Responses’ to an editorial (‘Switching statins’) was disguised promotion of Lipitor (atorvastatin…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1850/6/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novartis
A Financial Times article (20 June 2006) claimed two pharma companies (including Novartis) were delaying disclosure of patient groups they funded for up to 18 months after a new Code requirement.Th…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/3208/6/19
Social Media & Digital Breach 🏥 Dermatology ▶ Video 🎙 Podcast
Merz — Bocouture (botulinum toxin type A)
A Merz representative used an Instagram account set up under the company name to post content that included a Bocouture pack shot. The Panel ruled this constituted advertising a prescription-only m…
Clauses: 26.1,15.2,9.1
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3248/9/19
Social Media & Digital Breach 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca — Forxiga (dapagliflozin), Lynparza (olaparib)
AstraZeneca voluntarily admitted that a UK-based employee retweeted nine tweets about Forxiga relating to unpublished DAPA-HF heart failure data (outside the licensed indication) from a personal Tw…
Clauses: 3.2,26.1,14.3
2019 🔒 Subscribe
← Prev 27 28 29 30 Page 30 of 30 — 720 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews