PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 169 results · CNS & Neurology  · Clear
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AUTH/2870/8/16
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen
Janssen-Cilag Ltd placed four two-page Trevicta (paliperidone palmitate 3 monthly) journal advertisements during July and August 2016.The prescribing information (PI) appeared overleaf on the secon…
Clauses: 4.3,4.9
2016 🔒 Subscribe
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AUTH/2850/6/16
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sunovion
An anonymous, non-contactable complainant raised concerns about comments made by a Sunovion employee presenter at a ‘HOPE’ meeting in Cardiff (April 2016) for clinical psychiatrists and related…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2921/12/16
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Grünenthal
Grünenthal voluntarily admitted that a video certified for internal use only about Palexia SR (tapentadol prolonged release) was uploaded to YouTube without the company’s knowledge.The video had…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2804/11/15
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Serono
An anonymous, non-contactable complainant (self-described senior neurologist) alleged persistent rep approaches (including to MS nurses) and pressure to attend meetings with no information, and sug…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2798/10/15
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Director of Pharmacy v Grünenthal (No breach)
A director of pharmacy complained about a Grünenthal representative’s conduct while promoting Palexia (tapentadol) and Versatis (lidocaine) in a hospital care of the elderly setting.Allegation 1…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2786/8/15
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Keppra medical information email reposted on ESNA website
An NHS medicines information pharmacist complained about content on the Epilepsy Nurse Association (ESNA) website titled “Data on Keppra v generic levetiracetam”.The ESNA page reproduced text f…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2774/6/15
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Pfizer gabapentin pharmacy “patient alert” on PMR systems
A head of medicines management (CCG) complained about a Pfizer-supported “patient alert” that appeared on some community pharmacy electronic dispensing/PMR systems when gabapentin was entered/d…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2756/5/15
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Serono call-rate targets
An anonymous employee complained that, after a neurology leadership change (Jan 2015), the neurology sales team was targeted to see six prescribing customers daily.What began as a March 2015 “add…
Clauses: 9.1,9.2
2015 🔒 Subscribe
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AUTH/2754/5/15
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Serono breach over MS nurse call frequency driven by 6-contacts/day target (AUTH/2754/5/15)
An anonymous, non-contactable complainant (described as a senior MS nurse specialist in an NHS trust) complained that Merck Serono representatives visited very frequently, often without an appointm…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2745/1/15
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Shire
A chief pharmacist/director of pharmacy services at an NHS foundation trust complained about how a communications agency (working for Shire) approached a consultant about her ADHD transition servic…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2788/8/15
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Prescribing Adviser v Pfizer (AUTH/2788/8/15) – Paying for a Lyrica switch
A prescribing adviser complained about Pfizer in relation to “paying for a Lyrica switch”.The complaint was received on 10 August 2015.
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2766/5/15
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Eisai
A matter was raised by the PMCPA Director under Paragraph 5.1 regarding clinical trial disclosure for Fycompa.The case was assessed under the 2015 ABPI Code of Practice framework.The PMCPA conclude…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2704/3/14
Data & Publications Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Flynn Pharma
A medicines management pharmacist complained about a Flynn Pharma Ltd advertisement for Circadin (melatonin) in Prescriber (Vol 25 issue 1/2, January 2014; ref Circ/ADV/13/0483).The ad stated: “C…
Clauses: 9.1,26.1
2014 🔒 Subscribe
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AUTH/2723/7/14
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Napp Pharmaceuticals
A consultant psychiatrist complained about Napp’s BuTrans (buprenorphine transdermal patch) promotional campaign focused on pain in patients with dementia.Materials included: a BMJ advertisement …
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2720/6/14
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Genzyme
An anonymous complainant raised concerns about the conduct of a named Genzyme employee during a meeting with a consultant neurologist and a pharmacist to discuss Aubagio (teriflunomide).Aubagio was…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2713/5/14
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Eli Lilly
An NHS trust chief pharmacist complained about Eli Lilly contacting an ADHD nurse specialist (who managed and prescribed for patients) to speak about Strattera (atomoxetine hydrochloride).The compl…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2700/2/14
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Novartis
A nurse complained about a Gilenya advertisement appearing in a lay publication.The complaint was received by the PMCPA on 10 February 2014.The case was completed on 21 March 2014.The PMCPA conclud…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2594/4/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A general practitioner received an unsolicited-looking promotional email for Cipralex (escitalopram) (ref UK/ESC/1303/0400) in April 2013.The email was sent by an electronic marketing/database agen…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2572/1/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
An ex-employee complained about AstraZeneca’s promotion of Seroquel (quetiapine), citing five presentations (dated 1999, 2001, 2002, 2004, 2006) hosted in the archived investor materials section …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2641/9/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A chief pharmacist complained about a promotional email for Cipralex (escitalopram) sent on behalf of Lundbeck (ref UK/ESC/1305/0409a).The complainant said Cipralex was not on the trust formulary a…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2616/7/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Napp
Napp voluntarily reported three incidents linked to a contract tele/e-detail sales agency working on BuTrans (buprenorphine patch).After scheduled web-based e-detail/telephone calls, additional BuT…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2615/7/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Amdipharm Mercury
A child and adolescent psychiatrist received a promotional email for Nipatra (sildenafil), a product indicated for the treatment of men with erectile dysfunction.The email was received via the comp…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2605/5/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Anonymous v UCB
An anonymous, non-contactable complainant (described as a neurologist) complained about two aspects of UCB Pharma Ltd’s UK corporate website (www.ucbpharma.co.uk).Issue 1 (patient organisation su…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2679/11/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Bayer
An advertising agency employee complained that advertisements for Sativex (delta-9-tetrahydrocannabinol and cannabidiol) for spasticity associated with multiple sclerosis were posted on a creative …
Clauses: NONE
2013 🔒 Subscribe
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