PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 189 results · Cardiovascular  · Clear
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AUTH/3502/4/21
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi-Sankyo
What happened An anonymous complainant alleged Daiichi-Sankyo promoted three prescription-only medicines (olmesartan, prasugrel and edoxaban) to the public via a UK corporate website page. The page…
Clauses: 14.1,26.1,26.2,4.1,7.10,9.1
2019 🔒 Subscribe
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AUTH/3188/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Anonymous v Bayer (AUTH/3188/4/19)
An anonymous, contactable group (described as GPs, NHS leaders, pharmacists, NHS patients and staff of a named third-party service provider) complained about sponsored therapy review services deliv…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3193/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis heart failure therapy review service
An anonymous contactable group (GPs, NHS leaders, pharmacists, NHS patients and current staff from a named third-party service provider) complained about therapy review services delivered by that t…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3108/10/18
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Mitsubishi Tanabe Pharma Europe
A UK health professional complained that Mitsubishi Tanabe Pharma Europe’s corporate website product pages effectively promoted prescription-only medicines (POMs) to the public.The products refer…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3035/4/18
Off-label Promotion Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer breached ABPI Code over ambiguous Xarelto renal impairment claim implying use “with confidence
An anonymous UK health professional complained about a Bayer Xarelto (rivaroxaban) advertisement (ref UKXAR01180037d) placed in Pulse, April 2018.Headline claim: “Xarelto Protects Your High-Risk …
Clauses: 4.1,9.1
2018 🔒 Subscribe
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AUTH/3069/9/18
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
The PMCPA Director initiated a complaint (Paragraph 5.1) after a BMJ paper (Goldacre et al, 12 Sept 2018) assessed whether sponsors posted results to the EU Clinical Trials Register (EUCTR) within …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3038/4/18
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis employee’s LinkedIn activity ruled promotional
An anonymous, contactable UK health professional complained about a named Novartis employee’s activity on their personal LinkedIn account.The activity related to two prescription-only medicines (…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3107/10/18
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi-Sankyo website product
A UK health professional complained that pages on Daiichi-Sankyo’s website promoted prescription-only medicines (POMs) to the public.The complainant said the site did not separate patient and hea…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3010/1/18
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi-Sankyo ruled in breach for omitting key SPC warning in Lixiana (edoxaban) promotional guides
Bristol-Myers Squibb and Pfizer (the Alliance) complained about Daiichi-Sankyo’s promotion of Lixiana (edoxaban), a DOAC for NVAF. The Alliance alleged a consistent omission in promotional materi…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3053/7/18
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Anonymous doctor v Daiichi-Sankyo
An anonymous, contactable doctor complained about travel arrangements for a US-based health professional speaking at a June 2018 meeting organised by a Daiichi-Sankyo representative.The speaker (an…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/2941/2/17
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A health professional (consultant to a pharmaceutical company; employing company named as Novartis in the report) complained in a private capacity about an email invitation to a live webcast from M…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2973/8/17
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable complainant alleged a named Bayer representative failed to declare a conflict of interest because her husband was a doctor at a named NHS trust and “gave her access�…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2959/5/17
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Patient recruitment ‘finder’s fee’ for market research email (Bayer)
A head of medicines management at a health board complained about an email sent by a market research recruitment agency to a hospital consultant/cardiologist.The email subject referenced a “Finde…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2943/3/17
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
An ex-employee of a service provider complained about a named Bayer employee’s conduct during an initial 2017 training course for contract sales representatives on Xarelto.The complaint alleged t…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2837/4/16
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Leo Pharma
An anonymous, non-contactable employee complained about Leo Pharma’s internal communications ahead of the planned launch of Enstilar (calcipotriol/betamethasone) cutaneous foam/spray foam.The com…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2822/2/16
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi
Bayer complained about a six-page gate-fold leavepiece for Lixiana (edoxaban) (ref EDX/15/0090, June 2015) used by Daiichi-Sankyo UK at the European Society of Cardiology meeting and by the sales t…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2857/7/16
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi-Sankyo
An anonymous, non-contactable complainant raised four issues about Daiichi-Sankyo UK’s promotional activities and call rates.Allegation 1: market access consultants sent emails to customers (incl…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2800/10/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi v Amgen
Sanofi complained about an Amgen promotional leavepiece for Repatha (evolocumab) distributed at the European Society of Cardiology (ESC) Congress in London (29 Aug–2 Sep 2015).The front cover hea…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2797/9/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable UK health professional complained about an invitation to attend the APEX meeting in Barcelona (3–4 July 2015).The complainant said they were later told the meeting w…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2814/12/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim symposia at ESC Congress (Pradaxa)
An anonymous, non-contactable UK health professional complained about Boehringer Ingelheim medical symposia at the European Society of Cardiology (ESC) Congress in London (29 Aug–2 Sep 2015). The…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2791/9/15
Data & Publications Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer breach over Xarelto leavepiece
An anonymous, non-contactable complainant challenged a Bayer sales leavepiece: “Think NOACs and Renal Impairment in Non-Valvular AF. Think Xarelto” (ref L.GB.12.2014.9153a).The leavepiece inclu…
2015 🔒 Subscribe
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AUTH/2776/7/15
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
Bristol-Myers Squibb and Pfizer complained about a Xarelto (rivaroxaban) gate-fold leavepiece: “For elderly patients taking aspirin for stroke prevention… It’s time to rethink their protectio…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2757/5/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim breached Clauses 7.2 and 7.8 over unclear simulated dosing graph on congress st
An anonymous, non-contactable complainant challenged a Boehringer Ingelheim (BI) presentation shown on BI’s promotional stand at the European Stroke Organisation Congress (Glasgow, 17–19 April …
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2813/12/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer
An anonymous, non-contactable complainant (self-described UK health professional) complained about exhibition stands at the European Society of Cardiology (ESC) Congress in London (29 Aug–2 Sep 2…
Clauses: NONE
2015 🔒 Subscribe
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