PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/3817/9/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca SENTINEL Plus website and MART references
An anonymous complainant alleged AstraZeneca’s SENTINEL Plus website (for HCPs) contained multiple references to Maintenance and Reliever Therapy (MART) in the context of increasing MART prescrib…
Clauses: NONE
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AUTH/3819/9/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK
An anonymous, non-contactable complainant alleged GSK’s public disease-education website (Tackle Meningitis) had not been certified separately for mobile viewing.The complainant pointed to differ…
Clauses: NONE
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AUTH/3842/10/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Fluenz Tetra ‘Post-Administration Information’ leaflet
An anonymous, contactable health professional complained about AstraZeneca’s “Post Administration Information” booklet for Fluenz Tetra (live attenuated nasal influenza vaccine), available on…
Clauses: NONE
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AUTH/3776/6/23
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi Sankyo
An anonymous, contactable complainant challenged a guideline document (“Interactive Lipid Management Pathway”) hosted in a patient organisation’s HCP-facing “Tackling Cholesterol Together�…
Clauses: NONE
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AUTH/3791/7/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
An anonymous, non-contactable complainant (self-described health professional) alleged: (1) lack of internal systems/processes to deal with whistleblower complaints; and (2) potential off-label pro…
Clauses: NONE
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AUTH/3832/10/23
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca CKD education video on SGLT2 inhibitors
An anonymous, contactable complainant challenged a ~19-minute AstraZeneca-hosted video, “Chronic Kidney Disease Management Made Simple”, on AstraZeneca’s medical platform website.The video fe…
Clauses: NONE
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AUTH/3795/7/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over Trixeo mortality webpage
An AstraZeneca employee complained about a mortality graph and a “46% risk reduction” claim for Trixeo on the UK HCP product website and in a Trixeo interactive detail aid (IDA/sales aid).The c…
Clauses: NONE
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AUTH/3843/11/23
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Novartis
Two anonymous, non-contactable complaints were received and amalgamated.A Novartis UK-based employee (in a global role; not apparently senior) ‘liked’ two LinkedIn posts that referenced Cosenty…
Clauses: NONE
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AUTH/3829/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Complainant v GSK
An anonymous complainant alleged an HCP conference website did not disclose that GSK funded/sponsored the event on the homepage or registration pages.The complaint cited Clauses 10.9, 5.1 and 2 (20…
Clauses: NONE
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AUTH/3830/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi Sankyo UK
An anonymous, contactable complainant alleged Daiichi Sankyo UK funded/sponsored a named event but the sponsorship statement was not provided on the event home page and registration page.The compla…
Clauses: NONE
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AUTH/3815/8/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
A complaint was made about four tweets and two online articles used to recruit participants (including ages 12+) to the Moderna-sponsored phase 3 NextCOVE COVID-19 vaccine trial. The tweets/article…
Clauses: NONE
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AUTH/3808/8/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sun Pharma
An anonymous complainant said they had tried for two weeks to contact Sun Pharma but phone numbers found online did not work (one went to a Vodafone voicemail; another was unavailable) and the webs…
Clauses: NONE
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AUTH/3853/11/23
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
A. Menarini breached Clause 26.1 after third-party X post showed “Invokana canagliflozin tablets” at
A member of the public complained about an X (formerly Twitter) post showing a panoramic photo of a diabetes conference exhibition hall.In the foreground, A. Menarini’s exhibition stand was visib…
Clauses: NONE
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AUTH/3854/11/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
GSK
An anonymous health professional complained that a senior GSK employee had ‘liked’/reacted to a LinkedIn post about GSK drug data that was off-label.The post was created by an American medical …
Clauses: NONE
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AUTH/3806/8/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over missing PI and weak PI signposting on Tagrisso HCP website pop-u
An anonymous (initially contactable) complainant, describing themselves as a current AstraZeneca employee, raised concerns about the UK HCP website “Tagrisso Connect” for Tagrisso (osimertinib)…
Clauses: NONE
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AUTH/3855/11/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable complainant (self-described health professional) ran three Google searches and alleged they could access Bayer “advertisements” for multiple medicines, meaning pre…
Clauses: NONE
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AUTH/3837/10/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant challenged a Twitter (X) post (14 November 2022) by a respiratory health professional referencing “#speakupforCOPD” and showing “speakupforcopd.com”.The complainant…
Clauses: NONE
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AUTH/3868/12/23
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Rosemont Pharmaceuticals
An anonymous, non-contactable complainant (described as a health professional) alleged a patient saw Rosemont “advertising on LinkedIn”, then accessed “a large range of promotional material�…
Clauses: NONE
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AUTH/3851/11/23
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Roche
A health professional complained about two National Ophthalmology Database (NOD) AMD audit outputs funded by Roche: (1) a full annual audit report and (2) a patient summary.The complainant alleged …
Clauses: NONE
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AUTH/3856/11/23
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
PMCPA AUTH/3856/11/23
An anonymous, contactable complainant challenged two Idorsia banner advertisements on a UK news website for general practitioners.Both ads related to Quviviq (daridorexant) for insomnia and used th…
Clauses: NONE
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AUTH/3857/11/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca breached Clause 12 requirements in LinkedIn post promoting Calquence National Summit (AU
An anonymous, contactable health professional complained about an AstraZeneca sponsored LinkedIn post promoting a “CLL National Summit 2023”.The version relied on by the Panel (PMCPA screenshot…
Clauses: NONE
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AUTH/3805/7/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV dating-app Apretude advert seen in UK
An anonymous, non-contactable complainant (member of the public/media) said they saw an in-app advert for Apretude (cabotegravir) while using a gay dating app in the UK. At the time, Apretude was l…
Clauses: NONE
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AUTH/3848/11/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead
At a European HIV conference (Poland, 2023), Gilead Sciences Europe Ltd sponsored delegate Wi‑Fi as part of a sponsorship package where “the sponsor’s website will be the default homepage”.…
Clauses: NONE
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AUTH/3835/10/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna employee’s policy articles and X activity
A member of the public complained about three online policy articles authored/co-authored by a senior Moderna UK employee and related tweets/re-tweets from the employee’s personal Twitter/X accou…
Clauses: NONE
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