PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Recently Added NEW Latest cases added to the library
AUTH/3282/11/19
Gilead Sciences Europe
Social Media & Digital · 2019
▶ Video 🎧 Podcast
AUTH/2991/11/17
Pfizer
Samples & Gifts · 2015
▶ Video 🎧 Podcast
AUTH/2082/1/08
Recordati Pharmaceuticals
Promotional Material · 2019
▶ Video 🎧 Podcast
AUTH/2079/1/08
Gamble Pharmaceuticals UK
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2102/2/08
Meda Pharmaceuticals
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2149/7/08
Syner-Med
Promotional Material · 2008
▶ Video 🎧 Podcast
AUTH/2428/8/11
AstraZeneca
Scientific Information · 2008
▶ Video 🎧 Podcast
AUTH/1899/10/06
AstraZeneca
Samples & Gifts · 2019
▶ Video 🎧 Podcast
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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 67 results · Dermatology  · Clear
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AUTH/3882/2/24
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Evolus website
An unverified health professional complained about Evolus’ publicly accessible company website and HCP Nuceiva (botulinum toxin type A) pages, alleging the site blurred corporate “beauty” mes…
Clauses: NONE
2024 🔒 Subscribe
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AUTH/3735/2/23
Off-label Promotion Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Health professional complaint about Lilly representative visits to dermatology department (No breach
A health professional complained about the activities of a named Eli Lilly sales representative visiting a busy dermatology department.The complainant alleged the representative had been told on nu…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3834/10/23
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
AbbVie
AbbVie made a voluntary admission after, during its response to another PMCPA case (AUTH/3834/10/23), it identified that a ‘Clear Horizons’ registration webpage for UK health professionals had …
2023 🔒 Subscribe
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AUTH/3797/7/23
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Besins Healthcare
A health professional complained about three webpages on the “Besins Hormone Academy” website, alleging the promotional nature was disguised because the site did not explicitly state it was pro…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3838/10/23
HCP Hospitality & Meetings Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO
Two anonymous, non-contactable complainants raised concerns about EASI-100 (Eczema Area and Severity Index) results for tralokinumab (Adtralza) presented at a LEO promotional symposium at the BDNG …
2023 🔒 Subscribe
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AUTH/3644/5/22
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Croma Pharma
An anonymous member of the public complained about a Croma Pharma Letybo (botulinum toxin type A) launch symposium held in Monaco in April 2022 (AUTH/3644/5/22); an identical complaint was later re…
2022 🔒 Subscribe
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AUTH/3625/3/22
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan
A prescribing pharmacist complained that Allergan used its medical device website (Juvéderm UK) to indirectly promote its prescription only medicine (Botox) across digital and social media channel…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3647/5/22
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo
Leo made a voluntary admission about uncertified promotional material on the Kyntheum (brodalumab) promotional website (Dermaworld).Issue identified during Leo’s investigation connected to an ear…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3479/2/21
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Almirall
A health professional complained about a LinkedIn post that appeared in their feed, originally posted by Almirall’s Spanish head office and ‘liked’ by a senior UK employee.The post stated “…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3501/4/21
Off-label Promotion Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO Pharma
An anonymous complainant challenged multiple claims and visuals on the ‘At a glance’ section (ref MAT-21383) of uk.dermaworld.eu (intended for UK/Ireland health professionals) promoting Protopi…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3554/8/21
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
UCB
An anonymous, non-contactable complainant (member of the public/media) complained about a LinkedIn post about Bimzelx (bimekizumab) made by a named organisation, which was shown as being ‘liked�…
Clauses: 9.1,9.2,26.1
2021 🔒 Subscribe
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AUTH/3593/12/21
HCP Hospitality & Meetings Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO Pharma UK – Undeclared transfers of value (Disclosure UK) (AUTH/3593/12/21)
LEO Pharma UK submitted its 2020 transfers of value (ToV) disclosure data to Disclosure UK in March 2021.In December 2021, LEO’s global healthcare compliance team notified LEO Pharma UK that five…
2021 🔒 Subscribe
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AUTH/3503/4/21
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO Pharma – Kyntheum promotional website
An anonymous complainant challenged a UK HCP promotional website for Kyntheum (brodalumab) (uk.dermaworld.eu), alleging numerous Code issues across pages, charts, documents and videos. The case c…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3392/10/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Stiefel (GSK)
A UK health professional complained about Toctino (alitretinoin) prescribing information hosted on the Guidelines in Practice website.The prescribing information was dated June 2016; the complainan…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3418/11/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
A pharmaceutical physician complained about multiple aspects of Leo Pharma’s UK corporate website (www.leo-pharma.co.uk) and related transparency/disclosure practices.Clinical trials: The UK home…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3441/12/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan social media tagging of HCP/clinic Instagram accounts mentioning Botox
A contactable ex-employee complained that Allergan product specialists were using Instagram to tag/link to customers (health professionals/clinics) whose accounts contained posts mentioning Botox (…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3428/11/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO Pharma
An anonymous, contactable complainant challenged LEO Pharma’s use of LinkedIn, focusing on a global corporate page (“Leo Pharmaceuticals Ballerup DK”) that UK audiences were directed to from …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3367/7/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
GSK Duac
A UK health professional complained they could not access prescribing information (PI) for Duac 5% (benzoyl peroxide, clindamycin phosphate) from an online advertisement on Pulse Today (ref PM-GB-C…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3186/5/19
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Almirall
An anonymous, non-contactable ex-employee complained about arrangements for an international meeting in Berlin: “Psoriasis Management of Patients Over Time – PsoMOT” (27–28 Oct 2018), organ…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3291/12/19
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan
An aesthetics clinic owner/medical director complained that Allergan Limited promoted Botox (botulinum toxin type A), a prescription only medicine (POM), on social media.The complaint focused on co…
Clauses: 9.1
2019 🔒 Subscribe
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AUTH/3161/2/19
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
A named, non-contactable, current employee complained about Leo Pharma’s promotional practices.Allegations included: encouraging representatives to visit doctors five times a year (more than 3 un…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3264/10/19
Off-label Promotion Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Merz
An anonymous complainant alleged unethical cross-border activity involving Bocouture (botulinum toxin type A) between Northern Ireland (licensed) and the Republic of Ireland (not licensed).A UK-reg…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3243/9/19
Data & Publications Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Ex-employee complaint about Allergan commercial policy (Botox, Juvederm, CoolSculpting)
An ex-employee complained about Allergan’s commercial policy for aesthetic products: Botox (POM) and the medical devices Juvederm and CoolSculpting.The complainant alleged a “commercial overlay…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3244/9/19
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
An anonymous, non-contactable complainant (stating they were a Leo Pharma employee) raised concerns about the dermatology Medical Scientific Liaison (MSL) team.Allegations included: MSLs ran promot…
Clauses: NONE
2019 🔒 Subscribe
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