PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Recently Added NEW Latest cases added to the library
AUTH/3282/11/19
Gilead Sciences Europe
Social Media & Digital · 2019
▶ Video 🎧 Podcast
AUTH/2991/11/17
Pfizer
Samples & Gifts · 2015
▶ Video 🎧 Podcast
AUTH/2082/1/08
Recordati Pharmaceuticals
Promotional Material · 2019
▶ Video 🎧 Podcast
AUTH/2079/1/08
Gamble Pharmaceuticals UK
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2102/2/08
Meda Pharmaceuticals
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2149/7/08
Syner-Med
Promotional Material · 2008
▶ Video 🎧 Podcast
AUTH/2428/8/11
AstraZeneca
Scientific Information · 2008
▶ Video 🎧 Podcast
AUTH/1899/10/06
AstraZeneca
Samples & Gifts · 2019
▶ Video 🎧 Podcast
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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 104 results · Rare Diseases  · Clear
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AUTH/3926/6/24
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Pfizer
Two LinkedIn posts (one by a UK health authority, one by its employee) discussed NICE final draft guidance and named Pfizer’s medicine voxelotor, linking to a health authority website article.The…
Clauses: NONE
2024 🔒 Subscribe
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AUTH/3909/5/24
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
GSK Omjjara (momelotinib) HCP website
An anonymous, contactable complainant (described as a health professional) alleged a GSK promotional webpage for Omjjara (momelotinib) had not been certified for mobile phone use.The complainant sa…
Clauses: NONE
2024 🔒 Subscribe
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AUTH/3907/05/24
Patient Organisations Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Jazz Pharmaceuticals UK breached transparency rules for patient organisation-funded family guide (AU
An anonymous, contactable health professional complained about a patient organisation “Family Guide” booklet funded by Jazz via an educational grant.The complainant alleged the funding declarat…
Clauses: NONE
2024 🔒 Subscribe
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AUTH/3745/2/23
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Tetris Pharma
A named complainant (not a health professional) received a LinkedIn sponsored message (Feb 2022) promoting Ogluo (glucagon), a prescription only medicine.The message introduced Ogluo, described pro…
2023 🔒 Subscribe
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AUTH/3743/2/23
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
BioMarin
An anonymous (initially contactable) complainant alleged a senior BioMarin leader based in the United Arab Emirates posted on LinkedIn referencing “recent approvals by FDA” and “EMA approval�…
2023 🔒 Subscribe
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AUTH/3794/7/23
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Merck Serono fertility event
An anonymous, non-contactable complainant (describing themselves as a fertility specialist) complained about a Merck Serono fertility educational meeting in London attended by ~60 HCPs.The complain…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3765/4/23
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Takeda Rare Disease Hub website
An anonymous, contactable UK health professional complained about Takeda’s “Rare Disease Hub” website (certified as promotional and gated for UK HCPs via attestation).Concerns included: a bla…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3751/3/23
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Otsuka
An ex-employee complained about the Jinarc (tolvaptan) UK training portal wording, saying it implied HCPs must register details to be eligible to prescribe, while also stating enrolment was “not …
Clauses: 9.1,7.2
2023 🔒 Subscribe
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AUTH/3676/7/22
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Roche
A whistleblowing complainant raised concerns about Roche’s internal compliance procedures and a patient organisation website that had been supported by a grant (grant dated November 2020).The com…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3623/3/22
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Aimmune
A former employee complained about a post on the Aimmune Therapeutics US LinkedIn account about presenting abstracts at WSAAI, referring to an OIT treatment for peanut allergy and naming “Peanut …
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3696/10/22
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
SOBI
An anonymous, non-contactable complainant challenged a corporate article sponsored by SOBI (Swedish Orphan Biovitrum Ltd) and published in print and online by The Guardian.The complainant alleged t…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3473/2/21
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Alnylam
A contactable complainant alleged a LinkedIn post by an agency promoted Oxlumo (lumasiran) to the public, naming the product and describing it as the “first and only FDA-approved prescription med…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3465/2/21
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Vifor
An anonymous, contactable complainant (a concerned UK health professional) alleged Vifor Pharma UK Limited used the PIVOTAL study to promote off-licence use of Venofer (iron sucrose IV).The complai…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3475/2/21
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Lundbeck
An anonymous, contactable complainant (health professional) raised concerns about alleged promotion of Vyepti (eptinezumab), which did not have a UK marketing authorisation at the time.The complain…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3535/7/21
HCP Hospitality & Meetings Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Sobi
An employee complained about Sobi UK haematology field force activities, meetings/marketing materials, and representative training for haemophilia brands Elocta and Alprolix. Management focus on …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3571/10/21
HCP Hospitality & Meetings Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Merck Serono e-symposium on Pergoveris
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3574/11/21
HCP Hospitality & Meetings Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
GW Pharmaceuticals
An anonymous, non-contactable complainant (self-described hospital consultant) alleged GW Pharmaceuticals promoted medicines to the public at the 7th Global Symposium on Medical Ketogenic Dietary T…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3575/11/21
Patient Organisations Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Biogen
An anonymous ex-employee complained about a local senior leader’s conduct in 2018 (the individual had since left Biogen).The complainant provided an internal email sent to a broad “site team”…
2021 🔒 Subscribe
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AUTH/3387/9/20
HCP Hospitality & Meetings Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Sobi webinar invite referencing NSD review
A doctor involved in commissioning complained about an email invitation for a haemophilia webinar organised and funded by Swedish Orphan Biovitrum Ltd (Sobi), held with a named patient organisation…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3365/7/20
Data & Publications Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Norgine breached ABPI Code over Feraccru email claiming major cost and nursing-time savings vs IV ir
A UK health professional complained about a promotional email for Feraccru (ferric maltol) sent via Guidelines in Practice to prescribers, commissioners and NHS decision makers.The email headline a…
Clauses: 9.1,9.2
2020 🔒 Subscribe
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AUTH/3407/10/20
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Pharmasure breached undertaking by leaving Meriofert superiority-style claims on UK website
Ferring alleged Pharmasure breached an undertaking given in Case AUTH/3227/7/19 by continuing to display promotional claims for Meriofert (menotrophin) on its UK website.Ferring monitored the websi…
2020 🔒 Subscribe
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AUTH/3345/5/20
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Sobi breached ABPI Code over ‘No anaphylaxis or allergic reactions’ claim in Alprolix BMJ hosted adv
A UK health professional complained about a Sobi advertisement for Alprolix (eftrenonacog alfa) on a BMJ-hosted webpage.The section was presented under a tolerability heading referencing clinical s…
Clauses: 3.2,9.1
2020 🔒 Subscribe
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AUTH/3354/5/20
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Takeda breached Clause 7.11 by calling Takhzyro “new” more than 12 months after promotion began
A health professional complained about a BMJ-hosted promotional webpage/banner journey for Takhzyro (lanadelumab) stating: “Introducing Takhzyro: a new preventative treatment for use in type I/II…
Clauses: 7.2,7.3,7.4
2020 🔒 Subscribe
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AUTH/3356/5/20
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Alexion
A UK health professional complained about a PNH guidance document on a named hospital website (dated Oct 2014; ref UK/SPNH/12/0022(3)a).The document appeared educational and stated it was supported…
Clauses: NONE
2020 🔒 Subscribe
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