PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/3561/9/21
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca
An ex-employee complained about (1) a senior AstraZeneca employee’s LinkedIn post and (2) a Sunday Times article based on an AstraZeneca press release and an interview with a very senior employee…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3573/10/21
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK corporate website
An anonymous, contactable complainant (health professional) alleged GSK’s Global UK corporate website promoted its product pipeline to UK health professionals.The complainant also alleged an inve…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3577/11/21
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Thornton & Ross webinar invite
A health professional complained about an emailed invitation advertising a webinar titled “Osteoporosis and fracture prevention”.The email appeared in the recipient’s inbox as coming from an …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3572/10/21
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca
A clinician (anonymous) complained that AstraZeneca employees (including senior UK cancer team members) shared LinkedIn posts linking to Blood Cancer UK, a third-party educational site.The complain…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3525/6/21
Social Media & Digital Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A UK health professional complained about a LinkedIn post by a clinical training provider advertising a FREE weight management webinar with “funding to get you started”. The LinkedIn post linke…
Clauses: 3.2,9.1
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AUTH/3524/6/21
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK LinkedIn post about COVID-19 vaccine collaboration (Medicago/Covifenz)
A UK health professional complained about a post on the GlaxoSmithKline (GSK) global LinkedIn account (over 2.8m followers; over 227,000 from the UK). The post stated there were “positive interim…
Clauses: NONE
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AUTH/3581/11/21
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
A health professional complained that disease information aimed at patients/the public on the Roche UK website had not been certified as required for educational material. The complainant also al…
Clauses: NONE
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AUTH/3582/11/21
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Galapagos
AbbVie complained about promotional claims on Galapagos’ UK/Ireland HCP website strengthofbalance.co.uk for Jyseleca (filgotinib) in rheumatoid arthritis.The complaint focused on two webpages/mat…
Clauses: NONE
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AUTH/3585/11/21
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breached the Code over incomplete Symbicort dosing and missing prescribing information/n
An anonymous, contactable health professional complained about AstraZeneca respiratory promotional content across multiple webpages and a digital ad (Code year 2021). Symbicort webpage (GB-31536, O…
Clauses: NONE
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AUTH/3594/12/21
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi Sankyo
A health professional complained about Daiichi-Sankyo UK Ltd’s relationship with a named patient organisation running a public disease awareness programme, “Get clued-up on cholesterol”.The p…
Clauses: NONE
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AUTH/3579/11/21
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis employees’ LinkedIn ‘likes’ and comment on Glivec/Gleevec ruled misleading and public promo
An anonymous UK health professional complained about LinkedIn activity relating to imatinib (US brand Gleevec; UK brand Glivec).A US patient advocate posted about long-term survival after CML diagn…
Clauses: NONE
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AUTH/3584/11/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche LinkedIn ‘Experience’ sections
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3503/4/21
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO Pharma – Kyntheum promotional website
An anonymous complainant challenged a UK HCP promotional website for Kyntheum (brodalumab) (uk.dermaworld.eu), alleging numerous Code issues across pages, charts, documents and videos. The case c…
Clauses: NONE
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AUTH/3591/12/21
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer CEO BBC interview
UsForThem complained about a BBC News Health article and associated video titled ‘Pfizer boss: Annual Covid jabs for years to come’ (published 2 December 2021) featuring an interview with Pfize…
Clauses: NONE
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AUTH/3482/3/21
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
A complaint was made alleging promotion of Nucala (mepolizumab) on LinkedIn.The matter was assessed by the PMCPA as outwith the scope of the ABPI Code of Practice.
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3852/11/23
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
AbbVie
What happened AbbVie made a voluntary admission after, during its response to another PMCPA case (AUTH/3834/10/23), it identified that a ‘Clear Horizons’ registration webpage for UK health prof…
Clauses: 5.1,8.1
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AUTH/3914/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Jazz
What happened An anonymous, contactable complainant (a health professional) alleged Jazz’s involvement in a patient organisation’s 2023 conference was not declared clearly from the outset of an…
Clauses: 25,3
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AUTH/3371/8/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A complainant (a concerned UK health professional) provided a screenshot of a PfizerPro page about Sayana-Press (medroxyprogesterone acetate suspension for injection) showing two “Useful Resource…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3381/9/20
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Boehringer Ingelheim
A UK health professional complained about a Trajenta (linagliptin) dynamic digital “crawler” banner ad (ref PC-GB-101179) on the Guidelines in Practice website.The banner used headlines includi…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3382/9/20
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Chugai
A UK health professional complained about a short YouTube video (dated 2014; uploaded 2015) that appeared to promote Granocyte (lenograstim), a prescription-only medicine.The complainant alleged it…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3384/9/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Bayer ‘Dear Pharmacist’ Ventavis letter found via Google indexing
A UK health professional complained about a 2012 “Dear Pharmacist” letter on Bayer’s UK website regarding distribution/supply of Ventavis (iloprost trometamol).The complainant alleged the mat…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3324/3/20
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Gedeon Richter
An employee complained about multiple alleged compliance issues at Gedeon Richter (UK) Ltd, including an alleged plan to conceal patient safety data for a Levosert (levonorgestrel) inserter study.T…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3392/10/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Stiefel (GSK)
A UK health professional complained about Toctino (alitretinoin) prescribing information hosted on the Guidelines in Practice website.The prescribing information was dated June 2016; the complainan…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3393/10/20
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
An anonymous, non-contactable complainant (self-described health professional) complained about Boehringer Ingelheim social media activity (tweets and Facebook posts) advertising a webinar: “How …
Clauses: NONE
2020 🔒 Subscribe
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