PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 321 results · Data & Publications  · Clear
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AUTH/1920/11/06
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk
The Insulin Dependent Diabetes Trust complained about a Novo Nordisk corporate advertisement placed in Diabetes Breakthrough (Juvenile Diabetes Research Foundation magazine), issue 37 (ref INS/625/…
Clauses: NONE
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AUTH/1906/10/06
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
During review of another case (AUTH/1889/8/06), the Panel saw a Servier slide set used to train representatives (NHS project co-ordinators) on how to access hospital health professionals.The Panel …
Clauses: 17.1,17.2,17.3,17.4,17.5
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AUTH/1825/4/06
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire
ProStrakan complained about a Shire journal advertisement for Calcichew-D3 Forte (ref 003/0419a) published in Pulse, 2 March 2006.The ad stated: “Chew Calcichew-D3 Forte for Ten Seconds for a ple…
Clauses: 9.1,9.2
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AUTH/1877/8/06
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire voluntary admission over Calcichew-D3 Forte ad in MIMS (no breach)
Shire voluntarily informed the PMCPA that an advertisement for Calcichew-D3 Forte (ref 003/0422a) appeared in the August edition of MIMS despite Shire’s clear instructions that the copy be destro…
Clauses: NONE
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AUTH/1872/7/06
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire
A hospital chief pharmacist alleged Shire was still using a “paper on taste” to promote Calcichew-D3 Forte, despite a prior ruling (AUTH/1825/4/06) that an advertisement referencing the paper w…
Clauses: NONE
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AUTH/1866/7/06
Data & Publications Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi-Sankyo voluntary admission after withdrawn Olmetec advert reappeared (breach of undertaking)
Daiichi-Sankyo (formerly Sankyo) voluntarily told the PMCPA that an Olmetec advertisement (OLM 188.1B) previously ruled in breach (AUTH/1787/12/05) had reappeared.The company had given an undertaki…
Clauses: 9.1
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AUTH/1854/6/06
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Servier
A principal hospital pharmacist complained that a journal advertisement for Coversyl (perindopril) (ref 06COAD339) had been used again despite a previous ruling against a similar ad (Case AUTH/1756…
Clauses: NONE
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AUTH/3027/3/18
Data & Publications Breach 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sunovion — Latuda (lurasidone)
Sunovion voluntarily admitted it had told the PMCPA it had not worked with any patient organisations — which was incorrect. In 2016 it had made payments totalling over £12,000 to a mental health…
Clauses: 27.7,9.1
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AUTH/2154/8/08
Data & Publications Breach 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche / Chugai — Tocilizumab (RoActemra)
Roche and Chugai voluntarily admitted that a media release about new tocilizumab EULAR data contained headline claims describing tocilizumab as the "first and only" biologic to show super…
Clauses: 20.2,9.1
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