PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 431 results · HCP Hospitality & Meetings  · Clear
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AUTH/2205/2/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare
A public health registrar complained about a booklet/supplement titled “Reflux Disease – What Lies Beneath the Surface?” distributed with the BMJ (7 February 2009).The front cover stated it w…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2278/11/09
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A child and adolescent psychiatrist complained after finding Circadin-branded stationery (eg pens and post-it notes) in a clinic that worked exclusively with children.Circadin (prolonged release me…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2272/10/09
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Allergan
Alcon complained about Allergan’s retrospective cash rebate scheme offered to NHS organisations linked to prescribing/dispensing volumes (unit market share thresholds) for glaucoma eye drops (Lum…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2290/12/09
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Astellas
An anonymous hospital clinician complained about a series of Mycamine (micafungin) advisory boards held in June/July 2009, saying the meeting felt more like promotion than advice-gathering.After th…
Clauses: 10.2,22.1
2009 🔒 Subscribe
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AUTH/2289/12/09
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Alcon
Merck Sharp & Dohme complained about an eight-page A5 leavepiece for Azarga (brinzolamide/timolol eye drops) issued by Alcon Laboratories (UK) Limited (ref AZG:SJ:12/08:LHC), titled “Find com…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2266/9/09
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
A general practitioner complained that a Chiesi representative exerted sales pressure over most of 2009 to get the practice to switch asthma patients to Fostair (beclometasone plus formoterol).At a…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2119/4/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merz Pharma UK Ltd — Xeomin; Botox
Allergan Ltd complained about Merz Pharma UK Ltd’s promotion of Xeomin (clostridium botulinum neurotoxin type A, free of complexing proteins).Materials at issue: a BMJ advertisement (ref 1012a/XE…
Clauses: 7.2,3.2,8.1
2008 🔒 Subscribe
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AUTH/2113/3/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Norgine Pharmaceuticals Ltd — Movicol (macrogol 3350 plus sodium chloride, sodium bicarbonate, and potassium chloride)
A general practitioner complained about an invitation (ref MO/07/1118 March 2007) to a “Managing Constipation Movicol Regional Advisory Forum” to take place in Scotland on 30 May, sent by Norgi…
Clauses: 18.1,9.1,2
2008 🔒 Subscribe
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AUTH/2107/3/08
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Johnson & Johnson Wound Management
Baxter Healthcare alleged Johnson & Johnson Wound Management used a regulatory safety alert about Trasylol (aprotinin) in the promotion of Quixil (human fibrin sealant) in a misleading way.Baxt…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2102/3/08
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Meda Pharmaceuticals
An anonymous company representative complained about Meda Pharmaceuticals Limited’s promotion of Aldara (imiquimod cream) and the activities of its representatives.Concerns included: (1) call-rat…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2091/1/08
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Guerbet Laboratories Ltd — Dotarem (gadoteric acid)
GE Healthcare complained about an exhibition panel used by Guerbet Laboratories Ltd to promote Dotarem (gadoteric acid) carrying the claim: “Dotarem The MR Gadolinium Complex with the highest Sta…
Clauses: 7.2,7.3,7.4
2008 🔒 Subscribe
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AUTH/2156/8/08
HCP Hospitality & Meetings Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD Ltd — Gardasil; Cervarix (context)
GlaxoSmithKline UK Ltd complained about a letter (ref 0608 UK11970) sent to health professionals on 18 June by Sanofi Pasteur MSD Ltd.The context was the Department of Health (DoH) awarding the nat…
Clauses: 3.2,4.1,4.10,9.1
2008 🔒 Subscribe
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AUTH/2149/8/08
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Syner-Med
A freelance medical writer complained about the promotion of Ferinject (ferric carboxymaltose) by Syner-Med (Pharmaceutical Products) Limited at the British Renal Society (BRS) meeting in Glasgow o…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2146/7/08
HCP Hospitality & Meetings Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi-Aventis
The chief pharmacist at a primary care trust complained about the promotion of Plavix (clopidogrel) by Sanofi-Aventis and the conduct of its representative.Materials at issue were a leavepiece and …
Clauses: 9.1,9.2
2008 🔒 Subscribe
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AUTH/2144/7/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Syner-Med (Pharmaceutical Products) Limited — Venofer (injectable iron preparation; iron sucrose)
A nurse complained about a lunchtime educational meeting/symposium organised/sponsored by Syner-Med at the British Renal Society (BRS) meeting.The complaint related to a Q&A discussion about sa…
Clauses: 7.2,7.9,7.10
2008 🔒 Subscribe
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AUTH/2138/7/08
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare (UK) Limited — Gaviscon Advance (sodium alginate and potassium bicarbonate)
A public health physician complained about two advertisements for Gaviscon Advance (sodium alginate and potassium bicarbonate) issued by Reckitt Benckiser Healthcare (UK) Limited and published in t…
Clauses: 7.2
2008 🔒 Subscribe
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AUTH/2126/5/08
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/2126/5/08 Procter & Gamble v Servier Laboratories
Procter & Gamble Pharmaceuticals UK, Limited complained that Servier Laboratories Ltd disseminated misleading and disparaging information about oral bisphosphonates, including Actonel (risedron…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2183/11/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
Merz (Xeomin) complained that UK Allergan representatives promoting Botox told physicians Xeomin was only ~70% as potent as Botox, including an alleged dosing ratio of 0.7:1.Merz linked the field r…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2182/11/08
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Stiefel Laboratories
Genus (supplier of Cetraben) complained about Stiefel’s marketing of Oilatum Cream.Genus said it received an email (13 October) from a primary care trust (PCT) stating Stiefel had offered a rebat…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2176/10/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Nurse v Schering-Plough (AUTH/2176/10/08)
A nurse complained about her suspension by a third-party service provider involved in an Infusion Service Facilitation (ISF) nurse advisor programme carried out on behalf of Schering-Plough.The nur…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2172/10/08
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer Schering Pharma
Boehringer Ingelheim complained that Bayer Schering Pharma promoted Xarelto (rivaroxaban) before it received a UK marketing authorisation (MA granted 1 October 2008).At the Irish Orthopaedic Associ…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2168/9/08
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis
Roche complained about Novartis’ promotion of Zometa (zoledronic acid) on an exhibition panel at the VII International Meeting on Cancer Induced Bone Disease (Edinburgh, 29 June–2 July 2008).Th…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2167/9/08
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer breached the Code over Toviaz superiority and “new step” claims (Astellas complaint)
Astellas complained about Pfizer’s promotion of Toviaz (fesoterodine). Pfizer also supplied Detrusitol (tolterodine).Issue 1: After agreeing (17 June) to include Detrusitol prescribing informatio…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2094/1/08
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Servier
A prescribing adviser on one of the Channel Islands complained about Servier’s conduct relating to Procoralan (ivabradine) samples and heart rate monitors.Procoralan had been turned down for incl…
Clauses: NONE
2008 🔒 Subscribe
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