PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
🔒 Subscribers only
AUTH/3357/5/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Colonis Pharma Ltd
An anonymous complainant (independent healthcare digital consultant/writer) alleged Colonis advertised prescription-only medicines (POMs) to the public via the “products” page of its corporate …
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3378/9/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Ferring breached ABPI Code over Cortiment banner strapline implying broader ulcerative colitis use t
A UK health professional complained about an online rotating banner advertisement for Cortiment (budesonide) placed in Guidelines in Practice.Cortiment’s licensed indication: adults for induction…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3361/6/20
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Anonymous v Merck Sharp & Dohme
An anonymous complainant challenged a Merck Sharp & Dohme (MSD) UK LinkedIn sponsored/targeted post advertising a pharmaceutical promotional meeting on managing type 2 diabetes in patients with…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3391/9/20
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi
A UK health professional complained about a banner advertisement on Sanofi’s UK health-professional-only Praluent (alirocumab) promotional website.The banner showed runners and the headline: “H…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3370/8/20
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Ferring
A UK health professional complained that a Ferring-commissioned/sponsored supplement (“Trends Urology and Men’s Health”) was still available online despite stating it would be hosted only unt…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3349/5/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bristol Myers Squibb/Pfizer
An anonymous member of the public complained about an Anticoagulation UK YouTube video (about anticoagulation and coronavirus/Covid-19) where pharmaceutical company support was, in their view, only…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3379/9/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche and Chugai
A UK health professional complained about a sponsored product review on the Guidelines in Practice website about RoActemra (tocilizumab) for giant cell arteritis (GCA) in adults, published by Roche…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3390/9/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Janssen
A UK health professional complained that a Janssen UK employee promoted a not-yet-licensed Covid-19 vaccine candidate on LinkedIn (a platform visible to the public).The UK employee, using a persona…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3353/5/20
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
UCB
A UK health professional complained that online prescribing information for Neupro (rotigotine transdermal patch) was out of date and did not include rhabdomyolysis as a possible severe side-effect…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3369/8/20
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Pfizer
A UK health professional complained about two Ecalta (anidulafungin) leavepieces (refs ECA359 and PP-ERA-GBR-0169) found online via Google search results and direct links referencing the Pfizerpro …
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3210/6/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous, non-contactable individual who described him/herself as an asthma patient complained about a GlaxoSmithKline (GSK) peak flow diary given at a named GP surgery.The diary carried a date…
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3205/6/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Boehringer Ingelheim
Boehringer Ingelheim (BI) commissioned a third-party agency to develop an e-learning course for pharmacists about the Respimat inhaler device (used with BI respiratory medicines).Only a ‘How to u…
Clauses: 9.1,9.2
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3187/5/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Cipla
An anonymous, non-contactable individual (said to work for a third-party sales organisation contracted to Cipla) complained about the conduct of a named Cipla senior manager. Allegations included t…
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3186/5/19
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Almirall
An anonymous, non-contactable ex-employee complained about arrangements for an international meeting in Berlin: “Psoriasis Management of Patients Over Time – PsoMOT” (27–28 Oct 2018), organ…
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3177/3/19
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Grünenthal
An anonymous complainant (a “concerned UK health professional”) challenged a Grünenthal Group LinkedIn post about acquiring global rights for Qutenza (capsaicin).The post described Qutenza as …
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3176/3/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Orion Pharma
A UK health professional complained about an Orion Pharma UK email (sent via a healthcare publication) inviting recipients to watch a video on “Medicines optimisation and the clinical challenges …
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3291/12/19
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan
An aesthetics clinic owner/medical director complained that Allergan Limited promoted Botox (botulinum toxin type A), a prescription only medicine (POM), on social media.The complaint focused on co…
Clauses: 9.1
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3167/2/19
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis retweet about haematology masterclass
A UK health professional complained about Novartis UK retweeting (without added comment) a clinician’s tweet praising talks at the “@NovartisUK Haematology Masterclass” and listing disease ar…
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3166/2/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sanofi Twitter post about Epilim and the IMMDS safety review
A UK health professional complained about a tweet from Sanofi UK (18 Jan 2019) referencing Epilim (sodium valproate) and the Independent Medicines and Medical Devices Safety (IMMDS) Review.The twee…
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3236/8/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A health professional complained about information on the ABPI’s Disclosure UK database, stating the 2018 disclosure included an incorrect entry indicating he/she received funding/financial suppo…
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3165/2/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
ViiV Healthcare
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3286/12/19
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Bristol-Myers Squibb
During responses to an earlier case (AUTH/3241/8/19) about incorrect overall survival data in a Urology News promotional article for Opdivo (nivolumab) and Yervoy (ipilimumab), Bristol-Myers Squibb…
Clauses: NONE
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3246/9/19
Social Media & Digital Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer and Bristol-Myers Squibb
A concerned UK health professional complained about promotion of Eliquis (apixaban) by Pfizer Limited and Bristol-Myers Squibb Pharmaceuticals Limited (the Alliance).The material appeared on the Pu…
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3164/2/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A UK health professional complained about receiving two almost identical emails from Merck Sharp & Dohme (MSD) within minutes of each other.The emails were headed “Explore MSD Connect Today�…
Clauses: NONE
2019 🔒 Subscribe
← Prev 13 14 15 16 17 18 19 Next → Page 16 of 30 — 720 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews