PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 115 results · Infectious Diseases  · Clear
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AUTH/3617/3/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK employee’s personal LinkedIn post about “shingles prevention” and Shingrix role
An anonymous, non-contactable complainant (a self-described health professional) alleged Shingrix (herpes zoster vaccine) was promoted on LinkedIn.The complaint related to: (1) a personal LinkedIn …
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3603/1/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead (HIV.eu)
An anonymous UK health professional complained about Gilead Sciences Europe’s website HIV.eu, intended for healthcare professionals. The landing pop-up offered “CONTINUE TO SITE” (HCP) or “…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3614/2/22
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Eli Lilly
An Eli Lilly employee complained about the alleged conduct of another Lilly employee (their manager).The concern: the manager allegedly suggested the complainant should “dress down” (dress more…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3652/5/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A named complainant alleged disguised promotion of MSD’s chickenpox vaccine in the Politico London Playbook (issue dated 24 May 2022) and the linked microsite stopthespots.co.uk. The Playbook car…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3672/6/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer press release
A UK health professional complained about a Pfizer UK website press release in the media section (dated 31 December 2021) titled “PFIZER’S NOVEL COVID-19 ORAL ANTIVIRAL TREATMENT AUTHORISED FOR…
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3597/1/22
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca
A UK health professional complained about: (1) a very senior AstraZeneca UK employee’s LinkedIn post linking to an iNews article about the Oxford/AZ Covid-19 vaccine; (2) a Reuters/LinkedIn post …
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3526/6/21
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Leo Pharma
Leo Pharma UK voluntarily admitted that promotional emails for Innohep (tinzaparin) sent to UK healthcare professionals contained broken links to prescribing information.The emails used a clear, pr…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3478/2/21
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Boehringer Ingelheim
An anonymous complainant (self-described health professional) alleged Boehringer Ingelheim employees’ LinkedIn activity was unethical and promoted an unlicensed medicine to health professionals a…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3520/6/21
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Sanofi
An NHS commissioning manager complained about Sanofi Pasteur’s promotion and availability of flu vaccines for the 2021/22 season, following an earlier complaint about QIVe (egg-based) and now als…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3487/3/21
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Sanofi
An NHS commissioning manager complained that Sanofi staff encouraged ordering quadrivalent influenza vaccine egg-grown (QIVe) contrary to official NHS guidance which positioned QIVe as second-line …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3508/5/21
Data & Publications Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Advanz Pharma
A general practitioner complained (to the MHRA) about an Advanz Pharma Services (UK) Limited promotional email for Macrobid (nitrofurantoin) titled “Minimising antimicrobial resistance in lower u…
Clauses: 9.1,9.2,12.1
2021 🔒 Subscribe
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AUTH/3509/5/21
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Tillotts
An anonymous complainant challenged a BMJ advertisement (ref EO-00328, April 2021) about Tillotts Pharma UK acquiring Dificlir (fidaxomicin) for Clostridioides difficile infections.The complainant …
Clauses: 9.1,4.2
2021 🔒 Subscribe
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AUTH/3519/5/21
Patient Organisations Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer press release on COVID-19 vaccine efficacy ruled misleading for omitting absolute risk contex
A member of the public complained about a Pfizer/BioNTech press release dated 2 December 2020 discussing COVID-19 vaccine efficacy.The complainant alleged the release presented relative risk reduct…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3558/9/21
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Sanofi employee complaint about “insight gathering” (KAM calls and virtual EKC event)
An anonymous, non-contactable Sanofi employee complained about “insight gathering” practices.The employee alleged that under the guise of key account management (KAM), account executives were a…
Clauses: NONE
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AUTH/3518/5/21
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca press releases on COVID-19 vaccine
A member of the public complained about two AstraZeneca press releases hosted on AstraZeneca UK Limited’s website (dated 30 December 2020 and 18 March 2021).The complainant alleged the vaccine wa…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3524/6/21
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK LinkedIn post about COVID-19 vaccine collaboration (Medicago/Covifenz)
A UK health professional complained about a post on the GlaxoSmithKline (GSK) global LinkedIn account (over 2.8m followers; over 227,000 from the UK). The post stated there were “positive interim…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3591/12/21
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer CEO BBC interview
UsForThem complained about a BBC News Health article and associated video titled ‘Pfizer boss: Annual Covid jabs for years to come’ (published 2 December 2021) featuring an interview with Pfize…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3364/6/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca LinkedIn post about COVID-19 antibodies and a ‘potential’ vaccine
A UK health professional complained that a LinkedIn post by a senior AstraZeneca executive promoted an unlicensed medicine to the general public.The post announced licensing coronavirus-targeting m…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3438/12/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer
A concerned member of the public complained about Pfizer UK employees praising MHRA’s rapid approval of the Pfizer/BioNTech Covid-19 vaccine on social media.The complaint focused on a named senio…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3422/11/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer
A UK health professional complained about a named Pfizer UK employee’s personal LinkedIn activity.The employee had ‘liked’ a post from the Global Pfizer LinkedIn account (posted by Pfizer US)…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3437/12/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer
A UK health professional complained about alleged promotion of a Covid-19 vaccine on LinkedIn by Pfizer Ltd.The complaint related to a named Pfizer UK employee’s personal LinkedIn account, featur…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3444/12/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Takeda
A UK health professional complained about alleged promotion of TAK-620 (maribavir) on LinkedIn by Takeda UK Limited.The complaint related to a Takeda employee (global role, physically based in the …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3439/12/20
Patient Organisations Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Amgen disease awareness
A health professional complained about a national newspaper advertisement placed by Amgen Ltd (ref GB-PRO-0920-00028).The ad showed an older woman and stated: “Are you up to date with your osteop…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3404/10/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Camurus
Indivior complained about Camurus’ promotion of Buvidal (buprenorphine, prolonged-release solution for injection) via a 54-page booklet of “clinical guidelines” and related webinars hosted by…
Clauses: NONE
2020 🔒 Subscribe
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