PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/2702/3/14
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer
A general practitioner (GP) complained that a Pfizer representative used “underhand methods”/subterfuge to gain an interview by telephone (remote detailing).The GP alleged the representative ca…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2596/4/13
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
Almirall alleged two Leo Pharma advertisements for Picato (ingenol mebutate) gel breached an undertaking given by Leo in an earlier case (Case AUTH/2583/3/13).The ads appeared in multiple medical p…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2594/4/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A general practitioner received an unsolicited-looking promotional email for Cipralex (escitalopram) (ref UK/ESC/1303/0400) in April 2013.The email was sent by an electronic marketing/database agen…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2592/4/13
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
GSK
GlaxoSmithKline (GSK) voluntarily admitted that two promotional patient case studies for Benlysta (belimumab) were emailed to health professionals as electronic “Dear Doctor” letters before cer…
Clauses: 9.1,9.2
2013 🔒 Subscribe
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AUTH/2583/3/13
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma Picato
Almirall complained about a Leo Pharma journal advertisement for Picato (ingenol mebutate) gel published in the BMJ (26 January 2013).The ad headline stated: “Picato Announcing the arrival of... …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2580/2/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Gedeon Richter
An ex-employee complained about an invitation (ref GR-ADV 13/0010) to a Manchester meeting on 6 March 2013 titled “Selective Progesterone Receptor Modulators (SPRMs) and a new treatment for uteri…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2576/2/13
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Abbott breached ABPI Code after
An anonymous GP found Hidrasec (racecadotril) advertisements visible on Facebook and complained that the public could see promotion for a prescription-only medicine (POM).The Facebook content appea…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2575/2/13
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Gedeon Richter
An ex-employee complained about “save the date” invitations for an Esmya (ulipristal acetate) meeting in Barcelona (April 2013), which were accessible via an events company website.The invitati…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2572/1/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
An ex-employee complained about AstraZeneca’s promotion of Seroquel (quetiapine), citing five presentations (dated 1999, 2001, 2002, 2004, 2006) hosted in the archived investor materials section …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2641/9/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A chief pharmacist complained about a promotional email for Cipralex (escitalopram) sent on behalf of Lundbeck (ref UK/ESC/1305/0409a).The complainant said Cipralex was not on the trust formulary a…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2635/8/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Anonymous v Norgine
An anonymous complainant from the academic anaesthetic community challenged a Norgine website press release about Dantrium (dantrolene) for malignant hyperthermia (MH).The press release headline re…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2623/7/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Takeda
An anonymous, non-contactable complainant challenged a Takeda journal advertisement for Rienso (ferumoxytol) and the linked website (www.anaemiazone.co.uk).Rienso indication: IV treatment of iron d…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2619/7/13
Social Media & Digital Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi breached an undertaking by leaving Lyxumia “cost-effective/value” press release live (AUTH/26
Novo Nordisk complained that a Lyxumia (lixisenatide) press release on Sanofi’s website breached an undertaking Sanofi had given in an earlier case (AUTH/2604/5/13).The press release headline sta…
Clauses: 2
2013 🔒 Subscribe
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AUTH/2616/7/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Napp
Napp voluntarily reported three incidents linked to a contract tele/e-detail sales agency working on BuTrans (buprenorphine patch).After scheduled web-based e-detail/telephone calls, additional BuT…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2615/7/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Amdipharm Mercury
A child and adolescent psychiatrist received a promotional email for Nipatra (sildenafil), a product indicated for the treatment of men with erectile dysfunction.The email was received via the comp…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2612/6/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Gedeon Richter
An ex-employee complained about two tweets posted by an events company engaged by Gedeon Richter.Gedeon Richter marketed Esmya (ulipristal acetate) for the pre-operative treatment of moderate to se…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2607/5/13
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
GlaxoSmithKline
Pfizer complained about a GlaxoSmithKline (GSK) promotional leavepiece for Votrient (pazopanib) titled “New data – COMPARZ study” (ref (UK/PAZ/0332/12)). The leavepiece summarised COMPARZ (he…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2605/5/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Anonymous v UCB
An anonymous, non-contactable complainant (described as a neurologist) complained about two aspects of UCB Pharma Ltd’s UK corporate website (www.ucbpharma.co.uk).Issue 1 (patient organisation su…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2648/10/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Rosemont
Rosemont Pharmaceuticals voluntarily informed the PMCPA that five long-standing members of its sales team had not taken the ABPI Medical Representatives Examination when an exemption was removed in…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2617/7/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Lundbeck (and others)
The BJMA event was presented as an “Annual Scientific Meeting” but the programme and promotional materials also highlighted family/social elements (children’s football, variety performances, …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2680/11/13
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Lilly
An advertising agency employee complained that an advertisement about maintenance treatment in advanced lung cancer was posted on a creative media website that was not password protected and could …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2679/11/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Bayer
An advertising agency employee complained that advertisements for Sativex (delta-9-tetrahydrocannabinol and cannabidiol) for spasticity associated with multiple sclerosis were posted on a creative …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2653/11/13
Social Media & Digital Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
Novo Nordisk complained about a Sanofi promotional presentation for Lyxumia (lixisenatide) used in remote (internet-based) sales calls with health professionals (ref GBIE.LYX.13.02.15).The presenta…
2013 🔒 Subscribe
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AUTH/2644/10/13
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Galen
Norgine complained about a Galen-distributed prescribing policy document promoting switching patients from Movicol to Laxido Orange and describing the process and potential NHS savings.The document…
Clauses: NONE
2013 🔒 Subscribe
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