PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/2643/10/13
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pharmaxis
An anonymous complainant (contractor to client) alleged weaknesses in Pharmaxis’ approval/certification systems and Code training.Pharmaxis marketed Bronchitol (mannitol) for cystic fibrosis (UK …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2614/6/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Allergan market research
A health professional (and ex-Allergan employee) complained about an online “market research” survey his wife (a nurse) was invited to complete about injecting botulinum toxins.The survey refer…
2013 🔒 Subscribe
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AUTH/2676/11/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen
An anonymous, contactable member of the public complained about a published transparency study: “Clinical Trial Transparency: an assessment of the disclosure results of company-sponsored trials a…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2674/11/13
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous, contactable member of the public complained about a published transparency study: “Clinical Trial Transparency: an assessment of the disclosure results of company-sponsored trials a…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2673/11/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Recordati
An anonymous, contactable member of the public complained about alleged late/non-disclosure of clinical trial results, based on an ABPI-funded transparency study published in Current Medical Resear…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2672/11/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous, contactable member of the public complained about alleged non-disclosure or non-timely disclosure of clinical trial results, based on an ABPI-funded transparency study published in Cu…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2671/11/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Servier
An anonymous, contactable member of the public complained about clinical trial disclosure performance reported in an ABPI-funded paper in Current Medical Research & Opinion (published 11 Nov 20…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2670/11/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Otsuka
An anonymous, contactable member of the public complained about alleged non-disclosure of clinical trial results for Samsca (tolvaptan), based on a transparency assessment published in Current Medi…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2669/11/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Shire
An anonymous, contactable member of the public complained about alleged non-disclosure of clinical trial results for Resolor (prucalopride), based on an ABPI-funded transparency study published in …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2667/11/13
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Amgen
An anonymous, contactable member of the public complained about clinical trial disclosure performance referenced in an ABPI-funded paper: Clinical Trial Transparency: an assessment of the disclosur…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2666/11/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous, contactable member of the public complained about clinical trial disclosure performance referenced in an ABPI-funded study published in Current Medical Research & Opinion (11 Nov …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2664/11/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Takeda
An anonymous, contactable member of the public complained about an ABPI-funded publication on clinical trial transparency (published in Current Medical Research & Opinion, 11 November 2013).The…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2663/11/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Pierre Fabre
An anonymous, contactable member of the public complained about alleged non-disclosure of clinical trial results, based on a transparency assessment published in Current Medical Research & Opin…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2662/11/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Novartis
An anonymous, contactable member of the public complained about a published transparency assessment (“Clinical Trial Transparency…”) in Current Medical Research & Opinion (11 Nov 2013), s…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2659/11/13
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pfizer
An anonymous, contactable member of the public complained about alleged non-disclosure/late disclosure of clinical trial results, based on a published transparency assessment in Current Medical Res…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2657/11/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
AstraZeneca
An anonymous, contactable member of the public complained about alleged non-disclosure of clinical trial results, referencing a transparency study published in Current Medical Research & Opinio…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2589/3/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Vifor Pharma UK
Pharmacosmos A/S complained about a Vifor Pharma UK advertisement for Ferinject (ferric carboxymaltose) (ref UK/FER/12/0163c) published in Gastrointestinal Nursing, January 2013.The ad showed a lea…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2579/2/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
A GP complained he was misled into attending a meeting he believed would provide hands-on training to fit Mirena using the new EvoInserter insertion device.The Mirena online training material said …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2578/2/13
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Journalist v Novartis
A journalist complained that a Daily Mail Online article (“Don’t scrap asthma jab that saved my son’s life”, published 11 February 2013) was thinly veiled promotion of Xolair (omalizumab), …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2577/2/13
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie
AbbVie voluntarily admitted that out-of-date prescribing information (PI) was linked to an online Humira (adalimumab) banner ad (ref AXHUR111644a) and included in a hard copy journal ad (ref AXHUR1…
Clauses: 4.1
2013 🔒 Subscribe
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AUTH/2609/6/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
Roche Products Limited voluntarily advised the PMCPA that one promotional employee (a “relations manager”) had not taken the ABPI Medical Representatives Examination.The employee moved from a n…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2601/5/13
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Gedeon Richter breached an undertaking after a meeting invitation stayed live online without prescri
An ex-employee alleged that a meeting invitation available on an events company’s website (seen 22 May 2013) breached an undertaking Gedeon Richter had given on 15 April 2013 in an earlier case (…
2013 🔒 Subscribe
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AUTH/2595/4/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly
Not stated (no case details were included in the provided CASE_TEXT beyond the source URL and case reference).
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2511/6/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novartis
An anonymous complainant raised a complaint about Novartis tweets used for press releases.The PMCPA considered whether the matter fell within the scope of the ABPI Code of Practice.
Clauses: NONE
2012 🔒 Subscribe
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