PMCPA Case Library

1,752 PMCPA Rulings.
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The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 720 results · Social Media & Digital  · Clear
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AUTH/2165/9/08
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Roche Pulmozyme cystic
An anonymous Roche employee complained about a cystic fibrosis (CF) patient adherence and incentive programme run since 2004 for Pulmozyme (dornase alpha).Children/teenagers (aimed at ages 8–16) …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2036/8/07
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Procter & Gamble
Procter & Gamble (P&G) voluntarily admitted that an Intrinsa (testosterone transdermal patch) advertisement appeared in the June 2007 edition of the journal Wellbeing (ref INT-UK3063).P&…
2007 🔒 Subscribe
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AUTH/2032/8/07
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis
Bristol-Myers Squibb (BMS) complained that Novartis’ ENACT (Expanding Nilotinib Access Clinical Trial) expanded access programme for investigational nilotinib amounted to disguised promotion of a…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2058/10/07
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer Limited — Champix (varenicline)
A primary care trust chief pharmacist complained about an advertisement for Champix (varenicline) placed by Pfizer Limited in the Health Service Journal (HSJ) on 11 October 2007 (ref CHA055a).The c…
Clauses: 12.1,20.1
2007 🔒 Subscribe
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AUTH/2026/7/07
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Boehringer Ingelheim
A hospital consultant complained about an Actilyse (alteplase) press release placed on Boehringer Ingelheim’s corporate website by German corporate colleagues.The press release related to a UK NI…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2008/6/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
A member of the public complained about promotion of Rectogesic (glyceryl trinitrate (GTN) rectal ointment) by ProStrakan, including alleged breaches of an undertaking given in Case AUTH/1892/9/06.…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1971/3/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche/GSK Bonviva “Building bones” claim ruled misleading and unsubstantiated (AUTH/1971/3/07 & AUTH
Servier complained about Roche Products Ltd and GlaxoSmithKline UK Ltd promotional materials for Bonviva (ibandronic acid): a leavepiece (BON/LVP/06/25189/1) and a journal advertisement (BON/DPS/06…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2068/11/07
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Serono breached Clause 19.1 after accommodating UK delegates in a luxury 5-star Prague hotel (
Bayer Schering Pharma complained about hospitality provided by Merck Serono to UK-sponsored delegates attending ECTRIMS (10–14 Oct 2007) in Prague.Merck Serono accommodated delegates in a city-ce…
Clauses: 19.1
2007 🔒 Subscribe
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AUTH/2067/11/07
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer ‘Serious Quitters’ campaign
Johnson & Johnson complained that Pfizer’s ‘Serious Quitters’ smoking cessation campaign indirectly promoted Champix (varenicline), a prescription only medicine, to the public.The campaig…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2052/10/07
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
A member of the public with rheumatoid arthritis complained about a Roche advertisement for MabThera (rituximab) placed in the BMJ (29 September).The ad featured a black-and-white photo of an athle…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2046/9/07
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
GlaxoSmithKline
Takeda complained about a GlaxoSmithKline (GSK) press release posted on 30 July 2007 on GSK’s global corporate website (www.gsk.com) (also on www.usa.gsk.com) titled “GlaxoSmithKline presents A…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2049/9/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GSK and Roche
GlaxoSmithKline (GSK) and Roche had previously given undertakings (in Cases AUTH/1971/3/07 and AUTH/1972/3/07) not to use the Bonviva (ibandronic acid) claim/strapline “Building Bones” after 13…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1968/2/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Anonymous v Genus and ProStrakan
An anonymous complainant challenged a Prescriber journal advertisement (5 February) for Tabphyn MR (tamsulosin) featuring the claim: “Spend fewer pennies on the treatment of BPH”.The complainan…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1973/3/07
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
The PMCPA Director noted a Financial Times article (17 Feb) criticising Bayer’s SortEDin10 erectile dysfunction (ED) disease awareness campaign and contacted the author (a general practitioner).T…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1970/3/07
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer
A general practitioner complained about a Pfizer mailing for Exubera (inhaled insulin human) (ref EXU812a).The mailing included a letter, a reply paid card and a copy of the Exubera summary of prod…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1957/2/07
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi-Aventis held responsible for athlete’s positive Lantus comments to the public at a hospital f
An anonymous mother of a child with type 1 diabetes attended a local hospital fun day.Parents were invited to a presentation on “sports and insulin”.An athlete speaker (a known Lantus user) rep…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1956/2/07
Social Media & Digital Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GP v Pfizer
A general practitioner complained about a full-page BMJ journal advertisement (ref EXU658M) for Exubera (inhaled insulin human) issued by Pfizer.The ad ran in the BMJ on 16 December 2006 and 2, 6 a…
2007 🔒 Subscribe
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AUTH/1947/1/07
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
PCT head of prescribing complaint about missed appointment by AstraZeneca representative (No breach)
The head of prescribing at a primary care trust (PCT) complained about the conduct of a representative (now employed by AstraZeneca) who failed to keep an appointment.The representative had previou…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1942/1/07
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen-Cilag schizophrenia
A member of the public complained about a schizophrenia disease-awareness advertisement placed by Janssen-Cilag in The Big Issue (Christmas 2006 edition).The ad stated: “Schizophrenia can be very…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1937/1/07
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Wyeth
The head of medicines management at a primary care trust complained about an online advertisement for Enbrel (etanercept) seen on www.yahoo.com on 13 December 2006.The complainant alleged the ad co…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1849/6/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
A Financial Times article (20 June 2006) alleged two pharma companies (including AstraZeneca) were delaying disclosure of patient group funding for up to 18 months after the new Code requirement.Th…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1831/4/06
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen
A general practitioner complained about an email promoting Durogesic DTrans (fentanyl patches), sent via an agency on behalf of Janssen-Cilag.The GP said the email was unsolicited and appeared to b…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1822/4/06
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Novartis v ApoPharma & Swedish Orphan
Novartis complained about Ferriprox (deferiprone) promotion: (1) a banner ad on the electronic British Journal of Haematology homepage and (2) Ferriprox content in the March 2006 UK Thalassaemia So…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1797/2/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
The editor of a pharmacy journal queried whether it was appropriate for a sporting celebrity to appear to endorse Levitra (vardenafil) in two online articles (BBC and Saga Magazine).The BBC article…
Clauses: NONE
2006 🔒 Subscribe
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