PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 115 results · Infectious Diseases  · Clear
🔒 Subscribers only
AUTH/3442/12/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK LinkedIn posts about Phase 3 RSV vaccine candidate and Covid-19 antibody trial
A concerned health professional complained about two GlaxoSmithKline UK Limited posts on the GSK corporate LinkedIn account (over 2.5m followers at the time; later over 2.8m, including 225,000+ fro…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3430/11/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca
A UK health professional complained about a named AstraZeneca employee’s LinkedIn post praising a Covid-19 vaccine programme and stating it “offers new hope to nations around the world”.The p…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3343/5/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Shionogi Europe
A UK health professional complained about two Shionogi Europe posts on LinkedIn referring positively to Fetcroja (cefiderocol).Post 1 ("CHMP update") said: “Great news for patients…�…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3340/4/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare breached Clause 4.1 and 9.1 after a promotional website PDF carried out-of-date pres
A UK health professional complained that a PDF downloaded from ViiV Exchange (a promotional website for health professionals) contained out-of-date prescribing information.The PDF covered four prod…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3310/2/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Indivior
An anonymous, non-contactable ex-employee complained about an online article in Pharmaceutical Market Europe (PME)/PMLiVE (Dec 2019) titled “As the opioid crisis grabs the headlines, the search f…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3339/4/20
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Accord breached ABPI Code after LinkedIn post described POMs as “vital COVID-19 medicines” (AUTH/333
An anonymous, contactable employee complained about an Accord-UK Ltd corporate LinkedIn post.The post said that, due to growing demand for “vital COVID-19 medicines”, including cisatracurium, m…
Clauses: 2,4.3
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3332/4/20
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Sobi
An anonymous, non-contactable complainant (on behalf of a hospital haematology team) alleged an unsolicited email from a Sobi medical science liaison (MSL) to an NHS email address was inappropriate…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3338/4/20
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV breached ABPI Code after BMJ-hosted Dovato tile omitted generic name, PI link and black triangl
A UK health professional complained about a BMJ-hosted digital advertisement “tile” for Dovato (dolutegravir/lamivudine) placed by ViiV Healthcare UK Limited.The tile showed the ViiV corporate …
Clauses: 4.1,4.3
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3306/2/20
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Napp
A UK health professional complained about a Napp corporate webpage (downloaded 6 February 2020) describing Nyxoid (intranasal naloxone spray) as “a new option” for treating overdose.The complai…
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3336/4/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bio Products Laboratory
An anonymous complainant (consultant intensivist at an NHS trust) objected to statements attributed to Bio Products Laboratory (BPL) in two lay press articles: Daily Mail (20 April 2020) and The Te…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3337/4/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bio Products Laboratory
An anonymous, non-contactable complainant (describing themselves as public/media) complained about a Bio Products Laboratory (BPL) LinkedIn post sharing a Telegraph article titled: ‘UK research o…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3349/5/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bristol Myers Squibb/Pfizer
An anonymous member of the public complained about an Anticoagulation UK YouTube video (about anticoagulation and coronavirus/Covid-19) where pharmaceutical company support was, in their view, only…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3390/9/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Janssen
A UK health professional complained that a Janssen UK employee promoted a not-yet-licensed Covid-19 vaccine candidate on LinkedIn (a platform visible to the public).The UK employee, using a persona…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3157/2/19
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca
AstraZeneca voluntarily admitted a claim on the Fluenz Tetra (LAIV) health professional website (fluenztetra.co.uk) could not be substantiated by the reference cited.The same statement also appeare…
Clauses: 4.3,9.1
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3199/5/19
Data & Publications Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Vifor Pharma
Pharmacosmos alleged Vifor breached undertakings given in earlier cases (AUTH/2830/3/16 and AUTH/2828/3/16) while promoting Ferinject (ferric carboxymaltose) against Pharmacosmos’ Monofer (iron i…
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3272/10/19
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare breached Clause 28.1 after HCP website landing page did not clearly steer patients/p
A UK health professional complained about ViiV’s website “ViiV Exchange” (uk.viivexchange.com).The complaint alleged there was nothing to delineate between the general public, patients and he…
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/2065/11/07
Transfers of Value Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Teva UK
What happened Two anonymous Teva UK Ltd representatives (non-contactable) complained separately about representative call rates and related activity targets. One complainant alleged that since earl…
Clauses: 15,9
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3282/11/19
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead Sciences Europe
What happened ViiV Healthcare UK Ltd alleged Gilead Sciences Europe Ltd breached an undertaking given in Case AUTH/3137/12/18 by continuing to use the claim that Biktarvy (bictegravir/emtrictabine/…
Clauses: 2,9
2019 🔒 Subscribe
🔒 Subscribers only
AUTH/3137/12/18
Data & Publications Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead
ViiV Healthcare UK Ltd alleged Gilead Sciences Europe Ltd breached an undertaking given in Case AUTH/3137/12/18 by continuing to use the claim that Biktarvy (bictegravir/emtrictabine/tenofovir) was…
Clauses: 9.1
2018 🔒 Subscribe
🔒 Subscribers only
AUTH/3064/9/18
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
Gilead Sciences Europe complained about ViiV Healthcare’s promotion of Juluca (dolutegravir/rilpivirine), a 2-drug HIV regimen for adults virologically suppressed on a stable ARV regimen for at l…
Clauses: NONE
2018 🔒 Subscribe
🔒 Subscribers only
AUTH/3050/6/18
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AbbVie
An anonymous, non-contactable health professional complained about a day-long BPD (bronchopulmonary dysplasia) Masterclass held in May 2018, organised and funded by AbbVie, which discussed Synagis …
Clauses: NONE
2018 🔒 Subscribe
🔒 Subscribers only
AUTH/3117/11/18
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Seqirus
A complaint was brought by the Director against Seqirus.The subject matter related to clinical trial disclosure.The matter was assessed under the ABPI Code of Practice 2016.The PMCPA recorded the c…
Clauses: NONE
2018 🔒 Subscribe
🔒 Subscribers only
AUTH/3138/12/18
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Indivior
An ex-employee alleged Indivior did not disclose 2017 payments to health professionals, donations or sponsorships in the UK (and referenced missing historic website disclosures).Indivior said it ha…
Clauses: NONE
2018 🔒 Subscribe
🔒 Subscribers only
AUTH/2925/1/17
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer websites
A health professional complained about Pfizer websites, alleging out-of-date prescribing information (PI) across multiple items.Items cited: Vfend (voriconazole) leavepiece (ref VFE1771), Tygacil (…
Clauses: NONE
2017 🔒 Subscribe
← Prev 1 2 3 4 5 Next → Page 3 of 5 — 115 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews