PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 178 results · Respiratory  · Clear
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AUTH/3432/12/20
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
An anonymous, contactable complainant challenged several GlaxoSmithKline UK Limited (GSK) respiratory promotional items covering Trelegy, Anoro, Incruse and Relvar (all via Ellipta), and references…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3406/10/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
A contactable complainant (anonymous; member of the public) complained about Chiesi’s respiratory website (www.chiesirespiratory.co.uk).Allegations included: advertising prescription-only medicin…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3424/11/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous, non-contactable complainant (self-described health professional) complained about a GP Online article on switching asthma inhalers to help the NHS cut carbon emissions.The GP Online p…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3331/4/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
A concerned UK health professional complained about a GlaxoSmithKline (GSK) advertisement for Relvar Ellipta in the December 2019 edition of Pulse magazine (viewed online).The complainant alleged t…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3341/5/20
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
During a separate complaint (Case AUTH/3328/4/20), GlaxoSmithKline UK Limited (GSK) reviewed 11 Avamys banner ads approved for UK use in 2019/20 and found two additional online banner advertisement…
2020 🔒 Subscribe
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AUTH/3323/3/20
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva breached Clause 4.1 after DuoResp Spiromax prescribing information was hard to read in sponsore
A concerned UK health professional complained about the legibility of DuoResp Spiromax (budesonide/formoterol) prescribing information shown in a recorded webinar commissioned by Teva UK Limited (r…
Clauses: 4.1
2020 🔒 Subscribe
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AUTH/3319/3/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A UK health professional complained about promotional material for Symbicort (budesonide/formoterol) created by AstraZeneca UK Ltd and hosted on the Guidelines in Practice website.The complaint foc…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3317/3/20
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Boehringer Ingelheim breached Clause 4.3 after omitting generic names next to Spiolto/Spiriva brand
An anonymous complainant (a concerned UK health professional) raised concerns about a Guidelines in Practice webpage hosting a Boehringer Ingelheim promotional video: “Respimat Soft Mist reusable…
Clauses: 4.3
2020 🔒 Subscribe
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AUTH/3328/4/20
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK breached ABPI Code after Avamys digital banner’s generic name was not readily readable (AUTH/332
An anonymous individual (a concerned UK health professional) complained about a dynamic digital banner advertisement for Avamys (fluticasone furoate nasal spray) on Pulse (pulsetoday.co.uk).The com…
Clauses: 4.3
2020 🔒 Subscribe
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AUTH/3308/2/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK respiratory webinar pages
A health professional complained about two webinar registration pages on GSK’s UK HCP events website. The complainant alleged an earlier asthma webinar page previously ruled in breach (AUTH/317…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3386/9/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous health professional complained about GSK’s public website page: https://lowcarboninhalers.co.uk/public (ref NP-GB-RS-WCNT-190008, November 2019).The complainant alleged the page enco…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3363/6/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK Anoro Ellipta public website page
A UK health professional complained about a GlaxoSmithKline (GSK) public-facing webpage about Anoro Ellipta (umeclidinium/vilanterol) for COPD.The complainant alleged the page encouraged members of…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3378/9/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Ferring breached ABPI Code over Cortiment banner strapline implying broader ulcerative colitis use t
A UK health professional complained about an online rotating banner advertisement for Cortiment (budesonide) placed in Guidelines in Practice.Cortiment’s licensed indication: adults for induction…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3210/6/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous, non-contactable individual who described him/herself as an asthma patient complained about a GlaxoSmithKline (GSK) peak flow diary given at a named GP surgery.The diary carried a date…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3205/6/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Boehringer Ingelheim
Boehringer Ingelheim (BI) commissioned a third-party agency to develop an e-learning course for pharmacists about the Respimat inhaler device (used with BI respiratory medicines).Only a ‘How to u…
Clauses: 9.1,9.2
2019 🔒 Subscribe
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AUTH/3176/3/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Orion Pharma
A UK health professional complained about an Orion Pharma UK email (sent via a healthcare publication) inviting recipients to watch a video on “Medicines optimisation and the clinical challenges …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3223/7/19
Data & Publications Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Boehringer Ingelheim
Boehringer Ingelheim Limited voluntarily admitted that the June 2019 issue of MIMS bore advertising for Spiolto Respimat (tiotropium and olodaterol) on more than two pages.The June 2019 MIMS contai…
Clauses: 9.1
2019 🔒 Subscribe
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AUTH/3226/7/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva DuoResp Spiromax BMJ-hosted
A concerned UK health professional complained about a DuoResp Spiromax (budesonide/formoterol fumarate) digital advertisement placed on a BMJ-hosted website by Teva UK Limited.The ad promoted two s…
Clauses: 9.1,9.2,4.1
2019 🔒 Subscribe
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AUTH/3148/1/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
A UK health professional complained about a Seretide Evohaler (fluticasone/salmeterol) digital advertisement in Pulse, viewed on an iPad and laptop.The complainant said the “ingredients” (non-p…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3281/11/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Sanofi breached Clause 9.1 over use of 0845 number for medical information line (AUTH/3281/11/19)
A member of the public complained about multiple interactions with Sanofi in 2019 involving medical information enquiries.Issues raised included: alleged lack of response to a call (24 Sept 2019) a…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3257/10/19
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
GlaxoSmithKline (GSK) voluntarily admitted that a sponsored promotional email for Trelegy Ellipta (ref PM-GB-FVU-EML-190028) sent on 16 September 2019 contained prescribing information dated Novemb…
Clauses: 4.1,4.3
2019 🔒 Subscribe
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AUTH/3178/3/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK webinar registration page held to promote Relvar Ellipta without prescribing information (AUTH/3
A UK health professional complained about an “Events” listing on a GlaxoSmithKline (GSK) website focused on fluticasone furoate (an active ingredient in Relvar Ellipta).The listing was a webina…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3175/3/19
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK misleadingly implied NICE endorsement for Anoro Ellipta and blurred licensed indication context
An anonymous health professional complained about a two-page Anoro Ellipta advertisement (ref UK/UCV/0028/18) in the February 2019 edition of Guidelines in Practice.Each page featured a prominent b…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3143/1/19
HCP Hospitality & Meetings Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Tillotts v Ferring
Tillotts complained that Ferring failed to honour an inter-company agreement to withdraw a Cortiment (budesonide prolonged release tablets) leavepiece titled “Guidance on Prescribing Cortiment by…
2019 🔒 Subscribe
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