PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 115 results · Infectious Diseases  · Clear
🔒 Subscribers only
AUTH/2931/1/17
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer ‘Ultimate Stop Smoking Roadshow’ invite
A health professional (consultant to a pharmaceutical company) complained in a private capacity about Pfizer materials promoting a January 2017 meeting series (“The ultimate stop smoking roadshow…
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/2974/9/17
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
An anonymous, non-contactable clinician (appeared to be a pharmacist) complained about a ViiV Healthcare IAS webinar filmed live in Paris (27 July 2017).The webinar was described as mostly about do…
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/2961/6/17
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Martindale
Indivior complained about Martindale’s promotion of Espranor (buprenorphine oral lyophilisate) versus Indivior’s Subutex (buprenorphine sublingual tablets). Materials at issue: two detail aids …
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/2997/12/17
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AbbVie breached certification rules for an uncoded ‘Pathways’ workshop document at a Synagis promoti
An anonymous, contactable health professional complained about how an AbbVie representative presented Synagis (palivizumab) clinical data at a hospital meeting (15 Sept 2017) titled “Mini Embrace…
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/2981/9/17
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
A member of the public complained that a person using an iPad on a train had Triumeq (dolutegravir/abacavir/lamivudine) sales strategy and clinical information clearly visible. The complainant wa…
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/3004/12/17
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead
The PMCPA Director raised a case concerning clinical trial disclosure relating to Sovaldi.The case was considered under the ABPI Code of Practice (Applicable Code year: 2016).
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/2999/12/17
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Otsuka
A case was brought by the PMCPA Director against Otsuka.The subject matter related to clinical trial disclosure for Deltyba.Complaint received: 20 December 2017.Applicable Code year: 2016.Case comp…
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/2996/12/17
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Seqirus
A CCG lead prescribing support pharmacist complained about a Seqirus UK promotional email for Fluad (influenza vaccine, adjuvanted) headed “New guidance issued on adult flu vaccines”.The email …
Clauses: NONE
2017 🔒 Subscribe
🔒 Subscribers only
AUTH/2861/7/16
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Anonymous v Bristol-Myers Squibb
An anonymous, non-contactable complainant alleged Bristol-Myers Squibb (BMS) promoted Daklinza (daclatasvir dihydrochloride), a prescription only medicine, to the public at a 2-day integrated care …
Clauses: NONE
2016 🔒 Subscribe
🔒 Subscribers only
AUTH/2853/6/16
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous complainant raised concerns about a GlaxoSmithKline (GSK) advertisement on Telegraph Online (28 June 2016).The ad was understood to be a 30-second video: “How we are tackling malaria…
Clauses: NONE
2016 🔒 Subscribe
🔒 Subscribers only
AUTH/2796/9/15
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bausch & Lomb breached ABPI Code over Pulse “Quick Guide” on anaphylaxis
A GP complained about a laminated A4 “Pulse Quick Guide” titled “New approaches in management and treatment of anaphylaxis”, supplied with Pulse.The guide discussed adrenaline auto-injector…
Clauses: NONE
2015 🔒 Subscribe
🔒 Subscribers only
AUTH/2751/3/15
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
An anonymous general practitioner complained about a ViiV Healthcare UK Triumeq advertisement published in the hospital edition of the BMJ (14 March 2015; UK/TRIM/0022/14A).The ad headline stated: …
Clauses: NONE
2015 🔒 Subscribe
🔒 Subscribers only
AUTH/2753/3/15
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
ViiV Healthcare UK voluntarily admitted that the February 2015 printed edition of the International Journal of STD and Aids contained a double-page Triumeq (dolutegravir/abacavir/lamivudine) advert…
Clauses: 9.1
2015 🔒 Subscribe
🔒 Subscribers only
AUTH/2772/6/15
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Actavis
A matter was raised under Paragraph 5.1 by the PMCPA Director against Actavis.The issue related to clinical trial disclosure for Zinforo (marketed as Teflaro in the USA).The PMCPA determined the ma…
Clauses: NONE
2015 🔒 Subscribe
🔒 Subscribers only
AUTH/2690/1/14
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Mitsubishi
A member of the public made a complaint about Mitsubishi.The case topic was clinical trial disclosure relating to Incivo.The PMCPA determined the matter was outwith the scope of the ABPI Code of Pr…
Clauses: NONE
2014 🔒 Subscribe
🔒 Subscribers only
AUTH/2576/2/13
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Abbott breached ABPI Code after
An anonymous GP found Hidrasec (racecadotril) advertisements visible on Facebook and complained that the public could see promotion for a prescription-only medicine (POM).The Facebook content appea…
Clauses: NONE
2013 🔒 Subscribe
🔒 Subscribers only
AUTH/2574/2/13
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
A senior primary care pharmacist complained about an email sent by a Sanofi Pasteur MSD representative to a general practice about supplies of Zostavax (varicella-zoster virus (live)).The email ref…
Clauses: NONE
2013 🔒 Subscribe
🔒 Subscribers only
AUTH/2526/8/12
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
A doctor complained about a lifestyle magazine advertisement (ref UK15219n 04/12) presented in an advertorial style with a ‘Shingles Aware’ logo.The headline stated: “If, like 90% of UK adult…
Clauses: NONE
2012 🔒 Subscribe
🔒 Subscribers only
AUTH/2488/3/12
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Meda
A lead pharmacist complained about an uninvited email from Meda titled “Re. Adrenaline Autoinjectors & Patient Safety”.The email discussed confusion between administration techniques for ad…
Clauses: NONE
2012 🔒 Subscribe
🔒 Subscribers only
AUTH/2483/2/12
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer breached ABPI Code over Prevenar 13 leavepiece implying a “new indication” in HIV (AUTH/2483/
A consultant in sexual health and HIV medicine complained about a Pfizer leavepiece for Prevenar 13 (ref VAC291).The leavepiece headline read “HIV and invasive pneumococcal disease” with “New…
Clauses: NONE
2012 🔒 Subscribe
🔒 Subscribers only
AUTH/2388/2/11
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
NiQuitin patch leavepiece
Johnson & Johnson complained about a four-page leavepiece for NiQuitin 21mg Clear Patch (NRT) issued by GlaxoSmithKline Consumer Healthcare (ref NCQ/SYN/KG/0610/02).The leavepiece was distribut…
Clauses: NONE
2011 🔒 Subscribe
🔒 Subscribers only
AUTH/2433/8/11
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Anonymous v Janssen
An anonymous, non-contactable prescriber complained about a Janssen Prezista (darunavir) advertisement (ref UK/HIV/2011/0056) placed in a ‘First Announcement’ booklet for the British HIV Associ…
Clauses: NONE
2011 🔒 Subscribe
🔒 Subscribers only
AUTH/2421/7/11
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Anonymous v Roche
An anonymous, non-contactable NHS employee complained about Roche’s promotion of Pegasys (peginterferon alfa-2a) for hepatitis C.The complaint focused on a Roche representative whose wife worked …
Clauses: NONE
2011 🔒 Subscribe
🔒 Subscribers only
AUTH/2424/8/11
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Boehringer Ingelheim
Clauses: NONE
2011 🔒 Subscribe
← Prev 1 2 3 4 5 Next → Page 4 of 5 — 115 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews