PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 178 results · Respiratory  · Clear
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AUTH/3194/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous contactable group (GPs, NHS leaders, pharmacists, NHS patients and current staff from a named third-party therapy review provider) complained about multiple pharma-sponsored therapy re…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3195/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
An anonymous contactable group (describing itself as GPs, NHS leaders, pharmacists, NHS patients and current staff of a named third-party provider) complained about sponsored therapy review service…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3260/10/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK breached ABPI Code over broad QoL comparison claim for Trelegy Ellipta
A UK health professional complained about a Trelegy Ellipta (fluticasone furoate/umeclidinium/vilanterol) advertisement (ref UK/TLY/0035/17K) placed on the Primary Care Respiratory Society website …
Clauses: 9.1,26.1
2019 🔒 Subscribe
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AUTH/3204/6/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous complainant (a concerned health professional employed by Otsuka, acting in a private capacity) alleged GlaxoSmithKline UK Limited’s public-facing website promoted prescription only m…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3229/7/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK breached ABPI Code over Relvar Ellipta ‘superior’ asthma control ad lacking context (AUTH/3229/7
A ‘concerned UK health professional’ complained about a two-page Relvar Ellipta (fluticasone furoate/vilanterol) advertisement placed in Pulse (April 2019) by GlaxoSmithKline UK Limited.Page 1 …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3179/4/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
A concerned UK health professional complained after learning (from an earlier related case) that an agency had used material that was not certified.The promotion was a dynamic, rotating four-frame …
2019 🔒 Subscribe
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AUTH/3130/12/18
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous complainant raised two issues: (1) a poster/invitation for a pharmacists’ CPD meeting (asthma medication reviews and a minor illness referral service) showing a retail pharmacy group…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3011/1/18
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK v AstraZeneca
GlaxoSmithKline complained about an AstraZeneca PLC press release dated 10 November 2017 titled “Benralizumab receives positive EU CHMP opinion for severe, uncontrolled eosinophilic asthma”.The…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3058/8/18
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Proveca letter on unlicensed/off-label
Two prescribing team pharmacists from a CCG (AUTH/3058/8/18) and a community pharmacist (AUTH/3060/8/18) complained about a Proveca letter (ref Sia/Legal/01) sent in August 2018 about supply/dispen…
2018 🔒 Subscribe
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AUTH/3039/5/18
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Dr Falk
Tillotts complained about a Dr Falk Pharma UK Ltd advertisement for Budenofalk (budesonide) (ref DrF17/159).Budenofalk existed as multiple products sharing the root name: 3mg gastro-resistant capsu…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3056/8/18
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
An ex-GSK representative complained about (1) GSK’s relationship with a named practice-based pharmacist and (2) a device-use claim in digital sales aids for Relvar Ellipta, Anoro Ellipta and Trel…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3087/9/18
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
The PMCPA Director opened a complaint (Paragraph 5.1) after a BMJ paper reported that GlaxoSmithKline (GSK) had 33 “due trials” without results on EUCTR (reported disclosure rate 88.7%). GSK …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3028/3/18
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AbbVie
A contactable ex-employee complained about (1) the production and promotion of an Embrace Stars poster and (2) the use of case studies at regional Embrace meetings. The poster related to Synagis (p…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/2945/3/17
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous community pharmacist complained about an NPA booklet, Managing COPD in the community, Resources for pharmacists (Ref UK/RET/0007/16), which carried both NPA and GlaxoSmithKline (GSK) l…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2942/2/17
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Online Spiolto banner ad (Pulse Today)
A health professional (consultant to a pharmaceutical company) complained in a private capacity about an online rolling banner advertisement for Spiolto (tiotropium and olodaterol) on Pulse Today.T…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2933/2/17
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi breached Clause 7.2 over “3 steps per inhalation” claim in Fostair NEXThaler online ad (AUTH/
A health professional (consultant to Novartis, complaint made in a private capacity) complained about a Chiesi online banner advertisement for Fostair (beclomethasone/formoterol) NEXThaler (ref CHN…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2928/1/17
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Anonymous v Pfizer and Novartis (AUTH/2928/1/17 & AUTH/2929/1/17)
An anonymous, non-contactable complainant (a pharmacovigilance consultant) raised concerns following earlier Ultibro/Seebri cases (AUTH/2840/4/16 and AUTH/2847/5/16). The complaint focused on pharm…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2956/5/17
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Napp
An ex-representative (engaged via a third-party agency) complained about Napp’s promotional practices for Flutiform, including switching activity from Seretide Evohaler.Allegations included: unre…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2954/4/17
HCP Hospitality & Meetings Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A health professional from a clinical commissioning group (CCG) complained about the conduct of an AstraZeneca representative (representative A) at a practice nurse forum meeting sponsored by Astra…
Clauses: 21.1
2017 🔒 Subscribe
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AUTH/2993/11/17
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Napp
A complaint alleged a conflict of interest in Napp Pharmaceuticals’ provision/funding of pharmacist-led asthma/diabetes reviews (linked by the complainant to QOF activity).The complainant said th…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2922/12/16
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Meda
An assistant director (medicines management) complained about a Meda representative’s conduct at a GP meeting (December 2016) where the rep provided sandwiches and had ~10 minutes to speak about …
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2920/12/16
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
UCB
An anonymous, non-contactable ex-representative alleged UCB asked reps to promote Naloxone Minijet Injection “take-home” use (community/non-medical setting) for financial gain and target achiev…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2918/12/16
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
A former GlaxoSmithKline (GSK) employee complained about an online cost calculator for Relvar Ellipta (fluticasone furoate/vilanterol), ref UK/FFT/0232/15(1), prepared April 2016.The complainant fo…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2884/10/16
Data & Publications Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Intrapharm
A CCG medicines management team member complained about a letter Intrapharm sent to GP practices in the named CCG (ref ccf-222-001), copied to the PMCPA.The letter was headed “New Carbocisteine i…
Clauses: 9.1,9.2
2016 🔒 Subscribe
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